Skip to content

Kallax Storage Boxes

Fail

Demand is soft, at -21.0% this quarter, so Kallax Storage Boxes is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£250K/yr1.1M searches / yr
90-day growth
-21.0%search demand this quarter
Competition
45%top-5 click share · 19 brands · 71 sellers

Flapen Score

Kallax Storage Boxes against its category

The dotted line is the Home & Garden average. Past it, Kallax Storage Boxes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kallax Storage Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kallax Storage Boxes 1.1M times last year and spent an estimated £250K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.3%
Market size, estimated
£250Ka year
Peak month
January2.1× the quietest month
Top search term
kallax storage boxes293K searches a year

02 · Price

A sale here is worth £16.64.

Listings sell for £16.64 on average, from £7.73 to £35.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.64 that is £4K to £8K a year per listing.

Average price
£16.64inside the $15 to $100 sweet spot
Price range
£7.73–£35.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #138 within Storage & Organisation. It carries 17,821 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
75%
Out of stock, average day
3.9%
Average rank
#138in Storage & Organisation
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,821per listing
Listings tracked
40

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kallax Storage Boxes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

71

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

45%

Top 20: 81%

Open market

17%

  • Amazon Basics57%
  • SONGMICS12%
  • ICEMOR5%
  • RampSupplies4%
  • GRANNY SAYS3%
  • Eidoct2%
  • Open — no brand owns it (13 brands, 17%)

Demand

Kallax Storage Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Kallax Storage Boxes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • kallax storage boxes293K/yr
  • cube storage boxes215K/yr
  • ikea kallax storage boxes127K/yr
  • kallax boxes96K/yr
  • storage cube54K/yr
  • boxes to fit kallax unit32K/yr
  • fabric storage cubes25K/yr
  • 33x38x33 storage boxes37K/yr
  • storage cube boxes37K/yr
  • kallax inserts29K/yr

Reviews and returns

What reviews say buyers love and hate about Kallax Storage Boxes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Smell”
1.9%of orders come back
“Chemical Smell”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kallax Storage Boxes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data