Is kallax storage boxes profitable to sell on Amazon United Kingdom?

The niche generates £250K/yr across 40 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Skip it (44/100).

How competitive is the kallax storage boxes niche?

19 brands and 71 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in kallax storage boxes?

Top complaints mined from reviews: Smell, Size-Overall, Strength. The return rate is 1.9%.

When does demand for kallax storage boxes peak?

Demand peaks in Jan; the busiest month runs 2.1× the quietest.

What does it cost to enter the kallax storage boxes niche?

Listings span £7.73–£35.26; the average listing price is £16.64 (sweet spot $15–$100). The average incumbent carries 17,821 reviews — the moat a new listing must climb.

kallax storage boxes

Skip it

Soft demand (-21.0% this quarter) — this niche doesn't clear our bar today.

Avg price

Great£16.64

avg listing price — sweet spot $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Good£7.73–£35.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£250K

£250K/yr · 1.1M searches

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad17,820.75

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, kallax storage boxes is a £250K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Skip it — 44/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

kallax storage boxes market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £250K–£333K; units × avg price
Conversion rate: 1.3%
Avg BSR: #138
Page quality: 0%
Prime: 75%
Sponsored: 85%
Out of stock: 3.9%
Avg brand age: 36 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 flat

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

17%

Amazon Basics57%
SONGMICS12%
ICEMOR5%
RampSupplies4%
GRANNY SAYS3%
Eidoct2%
Open — no brand owns it (13 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 2.1×

Open Trend

Top kallax storage boxes search terms

kallax storage boxes293K/yr -17.6%0.9% conv.
cube storage boxes215K/yr -22.4%0.7% conv.
ikea kallax storage boxes127K/yr -20.2%1.1% conv.
kallax boxes96K/yr -23.6%0.8% conv.
storage cube54K/yr -14.2%0.5% conv.
boxes to fit kallax unit32K/yr -10.3%0.5% conv.
fabric storage cubes25K/yr -25.9%0.9% conv.
33x38x33 storage boxes37K/yr -33.5%0.8% conv.
storage cube boxes37K/yr -35.5%0.8% conv.
kallax inserts29K/yr -13.9%0.2% conv.

All search terms

Top kallax storage boxes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Collapsible Fabric Storage Cube Organiser Bins Pack of 6 Peony Pink 33 x 38 x 33 cm

Amazon Basics£15.564.6★3,128 rev

Amazon Basics Collapsible Fabric Storage Cubes with Oval Grommets 6-Pack Chevron Grey

Amazon Basics£13.204.6★23,978 rev

Amazon Basics Collapsible Fabric Storage Cube/Organiser with Handles Pack of 6 Solid Grey 33 x 33 x 33 cm

Amazon Basics£14.694.6★115,997 rev

Amazon Basics Collapsible Fabric Storage Cube/Organiser with Handles Pack of 6 Solid White 33 x 33 x 33 cm

Amazon Basics£14.664.6★115,997 rev

SONGMICS Storage Boxes Set of 6 Non-Woven Fabric Box with Handle 30 x 30 x 30 cm Fit Cube Storage Unit for Shelves Foldable Clothes Storage Flecked Grey RFB02LG-3

SONGMICS£14.764.7★5,789 rev

Newest

by launch date

SONGMICS Storage Boxes Set of 6 Storage Cubes 30 x 30 x 30 cm

SONGMICS£18.56165 rev

5mo ago

ICEMOR 28x28x28cm Cube Storage Boxes 6-piece set of large Kallax Boxen with handles Foldable Storage Cube suitable for home office wardrobe and clothing organisation (White & Beige)

ICEMOR£27.22169 rev

8mo ago

SONGMICS Storage Cubes 33 cm Non-Woven Fabric Bins with Double Handles Set of 8 Wardrobe Organisers for Shelves Foldable for Clothes Sand Beige ROB833K03

SONGMICS£25.12338 rev

11mo ago

ICEMOR 33 x 33 x 33 cm Cube Storage Boxes 6 Pack Large Collapsible Fabric Storage Bin with Ropes Foldable Cube Baskets for Kallax Office Closet Clothes Toys Organizer (White & Beige)

ICEMOR£30.10121 rev

1y ago

SONGMICS Storage Cubes Set of 6 Collapsible Storage Boxes 26 x 26 x 28 cm Fit Cube Storage Unit Rainbow Storage Bins Colourful Fabric Bins for Bedroom Living Room RFB226X01

SONGMICS£15.10740 rev

1y ago

What buyers say about kallax storage boxes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Product was lovely”

Size-Overall17%

“Fits the ikea kallax unit perfectly”

Storage Capacity11%

“Good storage capacity”

Strength10%

“Good and sturdy”

Value For Money10%

“Excellent value”

Color9%

“love the colours”

Advertised Vs Actual Product6%

“just what I wanted”

Organizing Capabilities2%

“helping me organise”

Ease Of Use2%

“Easy to use”

Design-Overall1%

“Well made”

What buyers complain about

Smell26%

“Chemical Smell”

Size-Overall13%

“Small”

Strength9%

“These are a bit flimsy and small,”

Quality-Overall8%

“Cheap”

Value For Money8%

“a bit expensive”

Color4%

“more of a pale yellow than a beige”

Defective Material/Parts2%

“The metal parts come off”

Moist/Dry1%

“Like wet cardboard”

Advertised Vs Actual Product1%

“unfortunately misleading”

Compatibility-Overall1%

“Doesnt fit Ikea unit”

Top return reasons

Size-Overall79%

Color6%

Strength3%

Quality-Overall3%

Smell2%

Storage Capacity1%