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Kallax Storage Boxes

Fail

Demand is soft, at -21.0% this quarter, so Kallax Storage Boxes is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£250K/yr1.1M searches / yr
90-day growth
-21.0%search demand this quarter
Competition
45%top-5 click share · 19 brands · 71 sellers

Flapen Score

Kallax Storage Boxes against its category

The dotted line is the Home & Garden average. Past it, Kallax Storage Boxes is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kallax Storage Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Kallax Storage Boxes 1.1M times last year and spent an estimated £250K. The top 5 brands take 81% of clicks. Demand peaks in Jan. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.3%
Market size, estimated
£250Ka year
Peak month
January2.1× the quietest month
Top search term
kallax storage boxes293K searches a year

02 · Price

A sale here is worth £16.64.

Listings sell for £16.64 on average, from £7.73 to £35.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.64 that is £4K to £8K a year per listing.

Average price
£16.64inside the $15 to $100 sweet spot
Price range
£7.73–£35.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #138 within Storage & Organisation. It carries 17,821 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
75%
Out of stock, average day
3.9%
Average rank
#138in Storage & Organisation
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,821per listing
Listings tracked
40

04 · Newcomers

Amazon counts 3 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kallax Storage Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£40K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 flat

Sellers

71

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

45%

Top 20: 81%

Open market

17%

  • Amazon Basics57%
  • SONGMICS12%
  • ICEMOR5%
  • RampSupplies4%
  • GRANNY SAYS3%
  • Eidoct2%
  • Open — no brand owns it (13 brands, 17%)

Demand

Kallax Storage Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.1×

Search terms

Top Kallax Storage Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kallax storage boxes293K/yr
  • cube storage boxes215K/yr
  • ikea kallax storage boxes127K/yr
  • kallax boxes96K/yr
  • storage cube54K/yr
  • boxes to fit kallax unit32K/yr
  • fabric storage cubes25K/yr
  • 33x38x33 storage boxes37K/yr
  • storage cube boxes37K/yr
  • kallax inserts29K/yr

Reviews and returns

What reviews say buyers love and hate about Kallax Storage Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell26%−0.23

Chemical Smell

Odd smell

Unpleasant odour

Size-Overall13%+0.61

Small

Wrong size

too big

Strength9%−0.01

These are a bit flimsy and small,

Flimsy and pricey

Not very strong

Quality-Overall8%+1.08

Cheap

Oversized and rubbish quality

Bad quality

Value For Money8%+0.43

a bit expensive

Waste of money

A little on the pricey side for what they are

Love

Quality-Overall21%+1.08

Product was lovely

Excellent product

Good quality storage for any room

Size-Overall17%+0.61

Fits the ikea kallax unit perfectly

Perfect fit

Fits kallax unit

Storage Capacity11%+1.07

Good storage capacity

Great storage boxes

Great for storage

Strength10%−0.01

Good and sturdy

Good sturdy boxes

Good and sturdy for holding clutter or your childs pe kits

Value For Money10%+0.43

Excellent value

Worth your money

Good price

Return

1.9% Return rate 89% Fixable by listing

Size-Overall79%██████

Small

Wrong size

too big

Color6%▃▆█▅▅▆

more of a pale yellow than a beige

The colour was not quite what I expected I think a plain grey or plain ivory would be more suitable

colour is a bit off compared to pics

Strength3%█▇▆▅█▃

These are a bit flimsy and small,

Flimsy and pricey

Not very strong

Quality-Overall3%▅▃▅█▅▄

Cheap

Oversized and rubbish quality

Bad quality

Smell2%▃▆▂▄▂█

Chemical Smell

Odd smell

Unpleasant odour

FAQ

Common Kallax Storage Boxes questions

Answered from the same tracked data.