jute rug
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible£35.22avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£10.01–£115.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,215.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad£86K£86K/yr · 428K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, jute rug is a £86K/yr Amazon United Kingdom market (428K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
jute rug market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £53K–£70K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #253
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 59%
- Out of stock
- 4.6%
- Avg brand age
- 37 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
11%
- the carpet54%
- The Rug House16%
- DAPHNE HOME DECOR9%
- Rugs by Desire4%
- The Home Talk3%
- Craft Trade3%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top jute rug search terms
- jute rug195K/yr
- woven rug26K/yr
- natural rug24K/yr
- jute rug living room15K/yr
- jute rugs22K/yr
- sisal rug20K/yr
- rattan rug15K/yr
- hessian rug14K/yr
- jute outdoor rug6K/yr
- no shed jute rug17K/yr
Top jute rug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 120 x 170 cm
the carpet£24.624.4★3,367 rev
Natural Durable Eco Friendly Jute Area Rug Flatwoven Versatile Lounge Living Dining Room Mat Dirt Trapper Utility Kitchen Mat Rugs 80cm x 150cm
The Rug House£29.024.3★87 rev
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
the carpet£16.284.4★3,367 rev
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 200 x 290 cm
the carpet£59.524.4★3,367 rev
Natural Sustainable Beige Cotton Border Herringbone Jute Area Rug Soft Durable Flatweave Mat Sisal Living Room Entrance Kitchen Hallway Carpet Rugs 80cm x 150cm
The Rug House£40.414.4★44 rev
Newest
by launch date
GENIMO Faux Jute Indoor Outdoor Runner Rug Washable Non Slip Patio Garden Rug Quick Dry Breathable Synthetic Jute Look Soft Anti Fatigue Kids & Pet Friendly 160x230CM
GENIMO£52.6312 rev
Comfy Washable Plain Non-Slip Living Room Area Rug Dark Beige 60x100cm
Rugs by Desire£10.01246 rev
the carpet Mistra Modern Indoor and Outdoor Rug Perfect for the Living Room Bedroom or Patio Weatherproof Durable and Easy to Clean Natural 80 x 150 cm
the carpet£13.122,454 rev
the carpet Mistra resistant woven area rug flat design modern ideal for the kitchen and dining room trendy colours extra flat also for outdoor use natural 120 x 170 cm
the carpet£18.772,454 rev
USTIDE Large Sisal Living Room Rug - Natural Farmhouse Chunky Textured Washable Nonslip Bedroom Rug - No Shed Jute-Look 150x200cm
USTIDE£60.6049 rev
Trending
90-day click momentumComfy Washable Plain Non-Slip Living Room Area Rug Dark Beige 60x100cm
Rugs by Desire£10.014.4★
GENIMO Faux Jute Indoor Outdoor Runner Rug Washable Non Slip Patio Garden Rug Quick Dry Breathable Synthetic Jute Look Soft Anti Fatigue Kids & Pet Friendly 160x230CM
GENIMO£52.634.1★
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
the carpet£16.284.4★
Craft Trade Natural Jute Area Rug Boho Braided Hand Woven Vintage Sisal Rug Reversible Home Decor Farmhouse Carpet Rag Rug for Kitchen Living Room and Bedroom - Rectangle 90x150 cm
Craft Trade£40.444.2★
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
the carpet£18.184.4★
What buyers say about jute rug
What buyers praise and complain about, mined from review topics.What buyers love
“Gorgeous rug and great quality for a good price”
“Great rug at a great price”
“Exactly as advertised”
“Looks lovely under the coffee table, lays completely flat and doesnt slip”
“outdid my expectations, easy to clean, brightened up the room and is a lovely colour and quality”
“Looks so nice in my garden, lovely colour”
“Good hard wearing material very happy with this purchase”
“still look good”
“practical and smart”
“After a splash of rain, it doesnt sulk and stay soggy, it dries quickly and gets back to business”
What buyers complain about
“Not sure how Im going to clean as vacuuming doesnt seem to work”
“Bad quality”
“Looks way more expensive than what it was”
“pile is a bit thicker than expecting”
“The edges dont lay flat”
“darker than I thought it was going to be”
“not for outdoor use”
“unless of course it was in a summer house or protected from getting soaked”
“While the listing does state its suitable for outdoors, and while I guess you technically could, the softness and texture of this rug definitely lend itself more to an interior product - it feels a little too nice to leave outside”
Top return reasons
Common questions
- Is jute rug profitable to sell on Amazon United Kingdom?
- The niche generates £86K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the jute rug niche?
- 11 brands and 15 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in jute rug?
- Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Value For Money. The return rate is 1.4%.
- When does demand for jute rug peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the jute rug niche?
- Listings span £10.01–£115.29; the average listing price is £35.22 (sweet spot $15–$100). The average incumbent carries 1,216 reviews — the moat a new listing must climb.