Jute Rug
FailBuyers convert on only 0.6% of searches, so Jute Rug is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £86K/yr428K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 56%top-5 click share · 11 brands · 15 sellers
Flapen Score
Jute Rug against its category
The dotted line is the Home & Garden average. Past it, Jute Rug is stronger. Inside it, weaker.
Market
The Jute Rug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jute Rug 428K times last year and spent an estimated £86K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.
- Searches, last 12 months
- 428K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £86Ka year
- Peak month
- October1.3× the quietest month
- Top search term
- jute rug195K searches a year
02 · Price
A sale here is worth £35.22.
Listings sell for £35.22 on average, from £10.01 to £115.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £35.22 that is £0 to £4K a year per listing.
- Average price
- £35.22inside the $15 to $100 sweet spot
- Price range
- £10.01–£115.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£4K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #253 within Rugs, Pads & Protectors. It carries 1,216 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 50%
- Out of stock, average day
- 4.6%
- Average rank
- #253in Rugs, Pads & Protectors
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,216per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Jute Rug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 120 x 170 cm
- Price
- £24.62
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago

Natural Durable Eco Friendly Jute Area Rug Flatwoven Versatile Lounge Living Dining Room Mat Dirt Trapper Utility Kitchen Mat Rugs 80cm x 150cm
- Price
- £29.02
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 4y ago

the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago

the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 200 x 290 cm
- Price
- £59.52
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago

Natural Sustainable Beige Cotton Border Herringbone Jute Area Rug Soft Durable Flatweave Mat Sisal Living Room Entrance Kitchen Hallway Carpet Rugs 80cm x 150cm
- Price
- £40.41
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 3y ago
Trending
90-day click momentum
Comfy Washable Plain Non-Slip Living Room Area Rug Dark Beige 60x100cm
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago

GENIMO Faux Jute Indoor Outdoor Runner Rug Washable Non Slip Patio Garden Rug Quick Dry Breathable Synthetic Jute Look Soft Anti Fatigue Kids & Pet Friendly 160x230CM
- Price
- £52.63
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago

the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago

Craft Trade Natural Jute Area Rug Boho Braided Hand Woven Vintage Sisal Rug Reversible Home Decor Farmhouse Carpet Rag Rug for Kitchen Living Room and Bedroom - Rectangle 90x150 cm
- Price
- £40.44
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 2y ago

the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
- Price
- £18.18
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 2y ago
Newest
by launch date
GENIMO Faux Jute Indoor Outdoor Runner Rug Washable Non Slip Patio Garden Rug Quick Dry Breathable Synthetic Jute Look Soft Anti Fatigue Kids & Pet Friendly 160x230CM
- Price
- £52.63
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago

Comfy Washable Plain Non-Slip Living Room Area Rug Dark Beige 60x100cm
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago

the carpet Mistra Modern Indoor and Outdoor Rug Perfect for the Living Room Bedroom or Patio Weatherproof Durable and Easy to Clean Natural 80 x 150 cm
- Price
- £13.12
- Rating
- 4.6/5
- Reviews
- 2,454
- Age
- 1y ago

the carpet Mistra resistant woven area rug flat design modern ideal for the kitchen and dining room trendy colours extra flat also for outdoor use natural 120 x 170 cm
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 2,454
- Age
- 1y ago

USTIDE Large Sisal Living Room Rug - Natural Farmhouse Chunky Textured Washable Nonslip Bedroom Rug - No Shed Jute-Look 150x200cm
- Price
- £60.60
- Rating
- 2.7/5
- Reviews
- 49
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
11%
- the carpet54%
- The Rug House16%
- DAPHNE HOME DECOR9%
- Rugs by Desire4%
- The Home Talk3%
- Craft Trade3%
- Open — no brand owns it (5 brands, 11%)
Demand
Jute Rug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Jute Rug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- jute rug195K/yr
- woven rug26K/yr
- natural rug24K/yr
- jute rug living room15K/yr
- jute rugs22K/yr
- sisal rug20K/yr
- rattan rug15K/yr
- hessian rug14K/yr
- jute outdoor rug6K/yr
- no shed jute rug17K/yr
Reviews and returns
What reviews say buyers love and hate about Jute Rug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not sure how Im going to clean as vacuuming doesnt seem to work
Bad quality
Looks way more expensive than what it was
pile is a bit thicker than expecting
Dont expect it to add any real thickness
The edges dont lay flat
Love
Gorgeous rug and great quality for a good price
Fabulous product
Good Quality and Value for Money - Perfect for Looking Natural and Actually Looks Expensive
Great rug at a great price
Excellent value
Good price
Exactly as advertised
As described
as shown in the pictures
Looks lovely under the coffee table, lays completely flat and doesnt slip
It flattens out nicely and looks expensive
no issues at all with it lying flat
outdid my expectations, easy to clean, brightened up the room and is a lovely colour and quality
Easy to spot wipe any marks
how easy it is to clean when it rains because it is advertised as outdoor indoor
Return
1.4% Return rate 81% Fixable by listing
darker than I thought it was going to be
although a little darker than expected
Bad quality
pile is a bit thicker than expecting
Dont expect it to add any real thickness
Keep looking
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Best Flapen score
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FAQ
Common Jute Rug questions
Answered from the same tracked data.









