Jute Rug
weak search conversion (0.6%) — Jute Rug doesn't clear our bar today.
Flapen Score
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Is Jute Rug profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Jute Rug is a £86K/yr Amazon United Kingdom market (428K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 47/100.
Jute Rug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +5.3% over the last 90 days and 0.6% of searches end in a purchase.
£86K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 22 products
Top Jute Rug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 120 x 170 cm
- Price
- £24.62
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago
Natural Durable Eco Friendly Jute Area Rug Flatwoven Versatile Lounge Living Dining Room Mat Dirt Trapper Utility Kitchen Mat Rugs 80cm x 150cm
- Price
- £29.02
- Rating
- 4.3/5
- Reviews
- 87
- Age
- 4y ago
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 200 x 290 cm
- Price
- £59.52
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago
Natural Sustainable Beige Cotton Border Herringbone Jute Area Rug Soft Durable Flatweave Mat Sisal Living Room Entrance Kitchen Hallway Carpet Rugs 80cm x 150cm
- Price
- £40.41
- Rating
- 4.4/5
- Reviews
- 44
- Age
- 3y ago
Trending
90-day click momentum
Comfy Washable Plain Non-Slip Living Room Area Rug Dark Beige 60x100cm
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago
GENIMO Faux Jute Indoor Outdoor Runner Rug Washable Non Slip Patio Garden Rug Quick Dry Breathable Synthetic Jute Look Soft Anti Fatigue Kids & Pet Friendly 160x230CM
- Price
- £52.63
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
- Price
- £16.28
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago
Craft Trade Natural Jute Area Rug Boho Braided Hand Woven Vintage Sisal Rug Reversible Home Decor Farmhouse Carpet Rag Rug for Kitchen Living Room and Bedroom - Rectangle 90x150 cm
- Price
- £40.44
- Rating
- 4.2/5
- Reviews
- 268
- Age
- 2y ago
the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 80 x 150 cm
- Price
- £18.18
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 2y ago
Newest
by launch dateGENIMO Faux Jute Indoor Outdoor Runner Rug Washable Non Slip Patio Garden Rug Quick Dry Breathable Synthetic Jute Look Soft Anti Fatigue Kids & Pet Friendly 160x230CM
- Price
- £52.63
- Rating
- 4.1/5
- Reviews
- 12
- Age
- 6mo ago
Comfy Washable Plain Non-Slip Living Room Area Rug Dark Beige 60x100cm
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 246
- Age
- 1y ago
the carpet Mistra Modern Indoor and Outdoor Rug Perfect for the Living Room Bedroom or Patio Weatherproof Durable and Easy to Clean Natural 80 x 150 cm
- Price
- £13.12
- Rating
- 4.6/5
- Reviews
- 2,454
- Age
- 1y ago
the carpet Mistra resistant woven area rug flat design modern ideal for the kitchen and dining room trendy colours extra flat also for outdoor use natural 120 x 170 cm
- Price
- £18.77
- Rating
- 4.6/5
- Reviews
- 2,454
- Age
- 1y ago
USTIDE Large Sisal Living Room Rug - Natural Farmhouse Chunky Textured Washable Nonslip Bedroom Rug - No Shed Jute-Look 150x200cm
- Price
- £60.60
- Rating
- 2.7/5
- Reviews
- 49
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
11%
- the carpet54%
- The Rug House16%
- DAPHNE HOME DECOR9%
- Rugs by Desire4%
- The Home Talk3%
- Craft Trade3%
- Open — no brand owns it (5 brands, 11%)
Jute Rug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Jute Rug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- jute rug195K/yr
- woven rug26K/yr
- natural rug24K/yr
- jute rug living room15K/yr
- jute rugs22K/yr
- sisal rug20K/yr
- rattan rug15K/yr
- hessian rug14K/yr
- jute outdoor rug6K/yr
- no shed jute rug17K/yr
What reviews say buyers love and hate about Jute Rug
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Gorgeous rug and great quality for a good price”
“Great rug at a great price”
“Exactly as advertised”
“Looks lovely under the coffee table, lays completely flat and doesnt slip”
“outdid my expectations, easy to clean, brightened up the room and is a lovely colour and quality”
What buyers complain about
57% of reviews“Not sure how Im going to clean as vacuuming doesnt seem to work”
“Bad quality”
“Looks way more expensive than what it was”
“pile is a bit thicker than expecting”
“The edges dont lay flat”
Jute Rug return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
81%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Jute Rug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
