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Jute Rug

Fail

Buyers convert on only 0.6% of searches, so Jute Rug is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£86K/yr428K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
56%top-5 click share · 11 brands · 15 sellers

Flapen Score

Jute Rug against its category

The dotted line is the Home & Garden average. Past it, Jute Rug is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jute Rug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jute Rug 428K times last year and spent an estimated £86K. The top 5 brands take 86% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £86K a year.

Searches, last 12 months
428K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
0.6%
Market size, estimated
£86Ka year
Peak month
October1.3× the quietest month
Top search term
jute rug195K searches a year

02 · Price

A sale here is worth £35.22.

Listings sell for £35.22 on average, from £10.01 to £115.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £35.22 that is £0 to £4K a year per listing.

Average price
£35.22inside the $15 to $100 sweet spot
Price range
£10.01–£115.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #253 within Rugs, Pads & Protectors. It carries 1,216 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
50%
Out of stock, average day
4.6%
Average rank
#253in Rugs, Pads & Protectors
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,216per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Jute Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£17K£26K£34K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 97%

Open market

11%

  • the carpet54%
  • The Rug House16%
  • DAPHNE HOME DECOR9%
  • Rugs by Desire4%
  • The Home Talk3%
  • Craft Trade3%
  • Open — no brand owns it (5 brands, 11%)

Demand

Jute Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Jute Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jute rug195K/yr
  • woven rug26K/yr
  • natural rug24K/yr
  • jute rug living room15K/yr
  • jute rugs22K/yr
  • sisal rug20K/yr
  • rattan rug15K/yr
  • hessian rug14K/yr
  • jute outdoor rug6K/yr
  • no shed jute rug17K/yr

Reviews and returns

What reviews say buyers love and hate about Jute Rug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning13%−0.06

Not sure how Im going to clean as vacuuming doesnt seem to work

Quality-Overall13%−0.22

Bad quality

Value For Money6%+2.95

Looks way more expensive than what it was

Thickness6%−0.02

pile is a bit thicker than expecting

Dont expect it to add any real thickness

Flatness6%−0.09

The edges dont lay flat

Love

Quality-Overall41%−0.22

Gorgeous rug and great quality for a good price

Fabulous product

Good Quality and Value for Money - Perfect for Looking Natural and Actually Looks Expensive

Value For Money21%+2.95

Great rug at a great price

Excellent value

Good price

Advertised Vs Actual Product5%+0.54

Exactly as advertised

As described

as shown in the pictures

Flatness4%−0.09

Looks lovely under the coffee table, lays completely flat and doesnt slip

It flattens out nicely and looks expensive

no issues at all with it lying flat

Ease Of Cleaning3%−0.06

outdid my expectations, easy to clean, brightened up the room and is a lovely colour and quality

Easy to spot wipe any marks

how easy it is to clean when it rains because it is advertised as outdoor indoor

Return

1.4% Return rate 81% Fixable by listing

Size-Overall50%█▄█▆▇▅
Color16%▄▇▄▄▅█

darker than I thought it was going to be

although a little darker than expected

Advertised Vs Actual Product10%▅█▅▆▅▄
Quality-Overall8%▇█▃▂▄▄

Bad quality

Thickness4%▁█▅▁▅█

pile is a bit thicker than expecting

Dont expect it to add any real thickness

FAQ

Common Jute Rug questions

Answered from the same tracked data.