Skip to content

Jute Rope

Fail

Shoppers spend only $42K a year here, so Jute Rope is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£42K/yr89K searches / yr
90-day growth
+25.5%search demand this quarter
Competition
52%top-5 click share · 21 brands · 28 sellers

Flapen Score

Jute Rope against its category

The dotted line is the Home & Garden average. Past it, Jute Rope is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jute Rope market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jute Rope 89K times last year and spent an estimated £42K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+25.5%
Conversion, latest week
6.5%
Market size, estimated
£42Ka year
Peak month
April1.6× the quietest month
Top search term
jute rope37K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £3.36 to £16.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £7.37 that is £737 to £2K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£3.36–£16.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£737–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #4,113 within Garden Tools & Watering Equipment. It carries 922 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#4,113in Garden Tools & Watering Equipment
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
922per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Jute Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 flat

Sellers

28

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

52%

Top 20: 86%

Open market

23%

  • tenn well30%
  • vsshe19%
  • LZ.MZXU14%
  • ANSIO5%
  • ASelected5%
  • Leecogo4%

Demand

Jute Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Jute Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jute rope37K/yr
  • garden rope15K/yr
  • hemp rope14K/yr
  • brown rope5K/yr
  • natural rope4K/yr
  • hessian rope4K/yr
  • craft rope5K/yr
  • gardening rope2K/yr
  • jute rope 10mm3K/yr

Reviews and returns

What reviews say buyers love and hate about Jute Rope

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality17%−0.12

Not as strong as I'd expect nylon twine to be

Not made of nylon like the title suggests

Strange core made from a sheet of tightly wrapped polythene type material

Quality-Overall17%+1.81

The rope on it wasnt the best quality

It's not the best quality

Poor quality - 50ft

Thickness14%−0.03

The twine itself is quite thick

much thinner than the 3mm described and a complete water of money

Thin

Strength10%+0.47

Not strong

Pretty weak

Not that strong

Advertised Vs Actual Product8%−0.04

Misleading

However listing details are incorrect

Love

Quality-Overall32%+1.81

Excellent Quality

Good price and quality arrived on time

good quality and easy to handle

Advertised Vs Actual Product14%−0.04

As advertised

As described

Just what I needed

Strength12%+0.47

Strong and durable

This rope is strong

Good strong string

Value For Money12%+1.06

Good for the price

Great value for money

Money well spent

Thickness5%−0.03

good thickness

Thick enough to support plants without damage if looped a couple of times

Really thick and value for money

Return

0.4% Return rate 44% Fixable by listing

Size-Overall33%▇▄▇█▇▆
Thickness19%▃▄█▅▇▆

The twine itself is quite thick

much thinner than the 3mm described and a complete water of money

Thin

Thin16%▅█▃▆▃▅
Quality-Overall6%▁▁█▄▆▅

The rope on it wasnt the best quality

It's not the best quality

Poor quality - 50ft

Advertised Vs Actual Product5%▁▅▁▁█▃

Misleading

However listing details are incorrect

FAQ

Common Jute Rope questions

Answered from the same tracked data.