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jura filter

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 13Conversion 100Competition 3Returns 99Price range 95Avg price 95Brand share 0Review moat 24Quality gap 23

Conversion

Incredible37.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible£29.39

avg listing price — sweet spot $15–$100

Price range

Incredible£16.45–£36.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£132K

£132K/yr · 12K searches

Review moat

Bad6,233.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.4%

90-day search growth — must beat 0% to launch

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, jura filter is a £132K/yr Amazon United Kingdom market (12K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

jura filter market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
£88K–£118K
units × avg price
Conversion rate
37.6%
Avg BSR
#49
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
0.0%
Avg brand age
96 months
Avg seller age
201 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Jura87%
  • GLACIER FRESH10%
  • JURA3%

Demand

Weekly Amazon search volume, last 51 weeks — -23.4% search growth over the last 90 days.
400300Spike '25Black Friday '25Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top jura filter search terms

  • jura filter7K/yr
  • jura claris smart filters pack of 33K/yr
  • jura filter claris smart2K/yr
All search terms

Top jura filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£20K30%£40K45%£59K60%£79K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

What buyers say about jura filter

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Great savings compared to their own brand so give them a try”

Advertised Vs Actual Product21%

“As described”

Quality-Overall14%

“no complaints from the machine”

Compatibility-Overall10%

“Fully compatible”

Efficiency10%

“Works well”

Filtration7%

“The Jura Smart filters are very easy to install as the machine automatically detects the new filter”

Size-Overall6%

“These fit perfectly”

Safety Standards1%

“Most importantly, they reduce limescale buildup, which helps protect the machine and reduces the need for descaling”

Assembly/Installation1%

“They are easy to install”

What buyers complain about

Value For Money48%

“Too expensive”

Compatibility-Overall14%

“Doesnt work for Jura J6”

Size-Overall14%

“3 did not fit”

Durability5%

“Doesn't last as long as they say it does though”

Top return reasons

Size-Overall40%
Compatibility-Overall36%
Filtration10%
Advertised Vs Actual Product6%
Certifications3%
Functionality-Overall3%
Leak-Proof1%
Product Condition1%
Ease Of Use1%

Common questions

Is jura filter profitable to sell on Amazon United Kingdom?
The niche generates £132K/yr across 6 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -23.4%. Flapen's verdict: Skip it (40/100).
How competitive is the jura filter niche?
3 brands and 34 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in jura filter?
Top complaints mined from reviews: Value For Money, Compatibility-Overall, Size-Overall. The return rate is 0.3%.
What does it cost to enter the jura filter niche?
Listings span £16.45–£36.91; the average listing price is £29.39 (sweet spot $15–$100). The average incumbent carries 6,233 reviews — the moat a new listing must climb.