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Jug

Pass

Jug scores 69 out of 100, a Pass. Shoppers spend $519K a year here, search demand grew +36.0% this quarter, and returns run at 0.7% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£519K/yr1.0M searches / yr
90-day growth
+36.0%search demand this quarter
Competition
31%top-5 click share · 53 brands · 172 sellers

Flapen Score

Jug against its category

The dotted line is the Home & Garden average. Past it, Jug is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jug 1.0M times last year and spent an estimated £519K. The top 5 brands take 32% of clicks. Demand peaks in Jul. Flapen scores it 69 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £519K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+36.0%
Conversion, latest week
4.7%
Market size, estimated
£519Ka year
Peak month
July1.7× the quietest month
Top search term
water jug193K searches a year

02 · Price

A sale here is worth £10.90.

Listings sell for £10.90 on average, from £2.46 to £37.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £10.90 that is £5K to £8K a year per listing.

Average price
£10.90under the $15 to $100 sweet spot
Price range
£2.46–£37.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #160 within Dishware & Serving Pieces. It carries 2,055 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
76%
Out of stock, average day
7.5%
Average rank
#160in Dishware & Serving Pieces
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,055per listing
Listings tracked
72

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
49 months

Products

Top Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£10K£21K£31K£41K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

53 falling

Sellers

172

Top-5 brand share

32%

Top 20: 75%

Top-5 click share

31%

Top 20: 67%

Open market

63%

  • LocknLock7%
  • LIVIVO7%
  • Homiu6%
  • ANGIX6%
  • SUSTEAS5%
  • volila5%

Demand

Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water jug193K/yr
  • jug167K/yr
  • glass jug92K/yr
  • water jug for fridge53K/yr
  • jugs63K/yr
  • water jug with lid55K/yr
  • jug with lid50K/yr
  • glass jug with lid50K/yr
  • glass water jug50K/yr
  • fridge jug31K/yr

Reviews and returns

What reviews say buyers love and hate about Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof11%

Leaks

It leaks

it is leaking

Quality-Overall11%+0.42

Quite expensive for the quality, I feel

Awful quality

Cheap quality

Size-Overall10%+0.76

Quite big

Lids too small

Small,

Filtration6%+0.36

Not very good filtering

water will not filter through

Stopped filtering

Durability6%−0.05

Broken within 2 months

poor and not durable

Broke within two weeks

Love

Quality-Overall18%+0.42

Amazing quality

Solid quality

Good strong quality

Value For Money15%+1.25

Excellent value

Decent price

Great value for money

Size-Overall13%+0.76

Great fit

The size is generous

easy to fit

Filtration9%+0.36

the filters work wonderfully

Great water filter

Great filter

Advertised Vs Actual Product7%+0.29

as advertised

As described

Exactly what i wanted

Return

0.7% Return rate 56% Fixable by listing

Size-Overall47%▆█▇███

Quite big

Lids too small

Small,

Filtration7%█▄▄▄▆▆

Not very good filtering

water will not filter through

Stopped filtering

Leak-Proof7%█▆▅▅▄▄

Leaks

It leaks

it is leaking

Quality-Overall6%▄▆██▆▆

Quite expensive for the quality, I feel

Awful quality

Cheap quality

Defective Material/Parts4%█▆▄▄▆▇

FAQ

Common Jug questions

Answered from the same tracked data.