Jug
PassJug scores 69 out of 100, a Pass. Shoppers spend an estimated $519K a year here, search demand grew +36.0% this quarter, and an estimated 0.7% of orders come back.
- Flapen Score
- 69 / 100Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 5169
- Market size
- £519K/yr1.0M searches / yr
- 90-day growth
- +36.0%search demand this quarter
- Competition
- 31%top-5 click share · 53 brands · 172 sellers
Flapen Score
Jug against its category
The dotted line is the Home & Garden average. Past it, Jug is stronger. Inside it, weaker.
Market
The Jug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jug 1.0M times last year and spent an estimated £519K. The top 5 brands take 32% of clicks. Demand peaks in Jul. Flapen scores it 69 out of 100, a Pass.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +36.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £519K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- +36.0%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £519Ka year
- Peak month
- July1.7× the quietest month
- Top search term
- water jug193K searches a year
02 · Price
A sale here is worth £10.90.
Listings sell for £10.90 on average, from £2.46 to £37.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £10.90 that is £5K to £8K a year per listing.
- Average price
- £10.90under the $15 to $100 sweet spot
- Price range
- £2.46–£37.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #160 within Dishware & Serving Pieces. It carries 2,055 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 76%
- Out of stock, average day
- 7.5%
- Average rank
- #160in Dishware & Serving Pieces
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,055per listing
- Listings tracked
- 72
04 · Newcomers
4 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Jug products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LocknLock 2L Rectangle Plastic Fridge Door Water Jug
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 2,439
- Age
- 19y ago

LIVIVO Clear Plastic Jug 2 Litre - Swirl Design Plastic Jug with Lid & Vented Spout - Ideal for Cocktails BBQs Parties Camping & Everyday Indoor Outdoor Use - Pitcher Water Jug with Lid
- Price
- £7.73
- Rating
- 4.5/5
- Reviews
- 1,261
- Age
- 11y ago

Homiu 1.8L Glass Water Jug | Glass Jug with Lid | Glass Pitcher Glass Carafe with Lid | Iced Tea Pitcher Water Jug Hot Cold Water Wine Coffee Milk and Juice Beverage Carafe | Water Jug for Fridge
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago

ANGIX 1.5L Fridge Door Jug with Lid & Handle Plastic Pitcher Container with Pouring Spout Versatile Transparent Spill Proof Space Saving Fridge Liquid Storage Drink Jug
- Price
- £5.25
- Rating
- 4.2/5
- Reviews
- 322
- Age
- 4y ago

Décor Tellfresh 2L Water Jug with Pop Open Lid | Airtight Container | Graduated Measurement Markings Transparent
- Price
- £4.80
- Rating
- 4.6/5
- Reviews
- 999
- Age
- 7y ago
Trending
estimated 90-day click momentum
ASelected 2 L Water Jug Space Saving 20 x 17 x 7 cm Fridge Water Jugs with Lid Clear Drink Pitcher with Handle BPA-Free Fridge Water Pitcher for Tea Boiled Water Fruit Tea Juice Beer Milk
- Price
- £4.93
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 1y ago

Aofmee Water Jug for Fridge Door 2L Square Glass Jug with Lid and Scale Line Leak Proof Sangria Jugs Borosilicate Glass Pitcher Carafe for Ice Tea Hot Cold Water Wine Coffee Milk & Juice Beverage
- Price
- £17.08
- Rating
- 4.6/5
- Reviews
- 16,791
- Age
- 1y ago

Argon Tableware Brocca Glass Water Jug - 1.5L - Clear Glass Serving Jugs Tapered Drinks Pitcher with Handle for Cocktails Juice Punch Soft Drinks Water
- Price
- £7.44
- Rating
- 4.4/5
- Reviews
- 349
- Age
- 9y ago

LocknLock 2L Rectangle Plastic Fridge Door Water Jug
- Price
- £5.67
- Rating
- 4.5/5
- Reviews
- 2,439
- Age
- 19y ago

Aqua Optima Liscia Water Filter Jug & 3 Evolve+ Filter Cartridges 2.5L White - Fridge & Dishwasher Friendly Easy Fill - Reduces Limescale Chlorine & Other Impurities - By LAICA (Packaging May Vary)
- Price
- £10.21
- Rating
- 4.6/5
- Reviews
- 9,936
- Age
- 4y ago
Newest
by launch date
2 Pack Water Jug with Lid 1.1L Acrylic Pitcher Transparent Juice Jug Fridge Door Container with Lid & Handle Water Pitcher for Milk Juice Iced Tea Lemonade
- Price
- £9.28
- Rating
- 4.4/5
- Reviews
- 19
- Age
- 12mo ago

Aofmee Water Jug for Fridge Door 2L Square Glass Jug with Lid and Scale Line Leak Proof Sangria Jugs Borosilicate Glass Pitcher Carafe for Ice Tea Hot Cold Water Wine Coffee Milk & Juice Beverage
- Price
- £17.08
- Rating
- 4.6/5
- Reviews
- 16,791
- Age
- 1y ago

ASelected 2 L Water Jug Space Saving 20 x 17 x 7 cm Fridge Water Jugs with Lid Clear Drink Pitcher with Handle BPA-Free Fridge Water Pitcher for Tea Boiled Water Fruit Tea Juice Beer Milk
- Price
- £4.93
- Rating
- 3.3/5
- Reviews
- 11
- Age
- 1y ago

Homiu 1.8L Glass Water Jug | Glass Jug with Lid | Glass Pitcher Glass Carafe with Lid | Iced Tea Pitcher Water Jug Hot Cold Water Wine Coffee Milk and Juice Beverage Carafe | Water Jug for Fridge
- Price
- £10.65
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 1y ago

Fridge Jug 1L Glass Water Jug with Lid (2 Pack) - Clear Water Pitcher with Ribbed Glass Design & Handle for Fridge Shelf & Everyday Use with Vented Spout - Juices Pimms & Picnics
- Price
- £11.52
- Rating
- 4.5/5
- Reviews
- 499
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
53 falling
Sellers
172
Est. top-5 brand share
32%
Top 20: 75%
Est. top-5 click share
31%
Top 20: 67%
Open market
63%
- LocknLock7%
- LIVIVO7%
- Homiu6%
- ANGIX6%
- SUSTEAS5%
- volila5%
Demand
Jug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul · busiest ÷ quietest = 1.7×
Search terms
Top Jug search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water jug193K/yr
- jug167K/yr
- glass jug92K/yr
- water jug for fridge53K/yr
- jugs63K/yr
- water jug with lid55K/yr
- jug with lid50K/yr
- glass jug with lid50K/yr
- glass water jug50K/yr
- fridge jug31K/yr
Reviews and returns
What reviews say buyers love and hate about Jug
We read the reviews and the return reasons for every product selling here.
“Leaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jug questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









