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Joseph Joseph Toilet Brush

Fail

The top 5 brands take 100% of clicks, so Joseph Joseph Toilet Brush is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£96K/yr72K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
88%top-5 click share · 3 brands · 30 sellers

Flapen Score

Joseph Joseph Toilet Brush against its category

The dotted line is the Home & Garden average. Past it, Joseph Joseph Toilet Brush is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joseph Joseph Toilet Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Joseph Joseph Toilet Brush 72K times last year and spent an estimated £96K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.1% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
8.1%
Market size, estimated
£96Ka year
Peak month
January1.3× the quietest month
Top search term
joseph joseph toilet brush62K searches a year

02 · Price

A sale here is worth £16.46.

Listings sell for £16.46 on average, from £8.58 to £23.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £16.46 that is £12K to £16K a year per listing.

Average price
£16.46inside the $15 to $100 sweet spot
Price range
£8.58–£23.77
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£12K–£16K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Bathroom. It carries 6,638 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#21in Bathroom
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,638per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Joseph Joseph Toilet Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£38K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

30

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Joseph Joseph95%
  • ASOBEAGE3%
  • Canvint3%

Demand

Joseph Joseph Toilet Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Joseph Joseph Toilet Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joseph joseph toilet brush62K/yr
  • toilet brush joseph joseph7K/yr
  • joseph and joseph toilet brush2K/yr

Reviews and returns

What reviews say buyers love and hate about Joseph Joseph Toilet Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning24%−0.10

does not clean well

Difficult to keep clean

not the most pleasant one to clean either

Size-Overall10%−0.07

Doesn't fit down the bend

Quite small

not fit for purpose

Value For Money7%+0.52

wasnt cheap either

yes it was the holder blocking it so very expensive

So over priced

Strength7%−0.06

Too flimsy

Less effective

not that sturdy

Quality-Overall6%+0.45

Absolute terrible item

Inferior quality compared to previous Joseph Joseph toilet brushes

Poor quality disappointed

Love

Ease Of Cleaning18%−0.10

Easy to clean

It cleans well and stays clean

Great clean

Quality-Overall9%+0.45

Great looking product

is superb in its performance

Excellent product

Value For Money8%+0.52

Worth the money

Great value

Good product for the price

Design-Overall7%−0.02

This is a sleek

Well designed

I like the slim design

Ease Of Use6%+0.36

Easy to use

Easy to clip together

An excellent way to reach those hard to reach spots like under the rim

Return

1.0% Return rate 42% Fixable by listing

Size-Overall25%▅▅▄█▆▇

Doesn't fit down the bend

Quite small

not fit for purpose

Quality-Overall12%▇▆▆█▅▅

Absolute terrible item

Inferior quality compared to previous Joseph Joseph toilet brushes

Poor quality disappointed

Strength8%█▅█▅▅▄

Too flimsy

Less effective

not that sturdy

Color8%▂█▅▄▅▅
Defective Material/Parts8%▅▅█▄▅▆

FAQ

Common Joseph Joseph Toilet Brush questions

Answered from the same tracked data.