Is joseph joseph toilet brush profitable to sell on Amazon United Kingdom?

The niche generates £96K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (42/100).

How competitive is the joseph joseph toilet brush niche?

3 brands and 30 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in joseph joseph toilet brush?

Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Value For Money. The return rate is 1.0%.

When does demand for joseph joseph toilet brush peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the joseph joseph toilet brush niche?

Listings span £8.58–£23.77; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 6,638 reviews — the moat a new listing must climb.

joseph joseph toilet brush

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great£16.46

avg listing price — sweet spot $15–$100

Price range

Good£8.58–£23.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£96K

£96K/yr · 72K searches

Review moat

Bad6,638.22

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Competition

Bad88%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, joseph joseph toilet brush is a £96K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

joseph joseph toilet brush market data

Units sold / yr: 8K–10K; avg 750–1,000/product
Revenue / yr: £132K–£165K; units × avg price
Conversion rate: 8.1%
Avg BSR: #21
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 44 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Joseph Joseph95%
ASOBEAGE3%
Canvint3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top joseph joseph toilet brush search terms

joseph joseph toilet brush62K/yr -8.3%8.9% conv.
toilet brush joseph joseph7K/yr -8.9%9.3% conv.
joseph and joseph toilet brush2K/yr -32.3%11.7% conv.

All search terms

Top joseph joseph toilet brush products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joseph Joseph Flex Lite - Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head Grey/White Small

Joseph Joseph£11.054.3★2,956 rev

Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey

Joseph Joseph£14.404.3★6,244 rev

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black

Joseph Joseph£19.953.7★372 rev

Joseph Joseph Flex Plus - Smart Hygienic Silicone Toilet Brush with Storage Bay Caddy flexible anti-drip anti-clog deep clean head - Large White/Grey

Joseph Joseph£18.574.4★2,360 rev

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru

Joseph Joseph£23.773.7★372 rev

Newest

by launch date

Joseph Joseph Flex 360 Silicone Toilet Brush & Holder 360 Clean Anti-Drip Replaceable Head White

Joseph Joseph£20.77372 rev

7mo ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black

Joseph Joseph£19.95372 rev

2y ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru

Joseph Joseph£23.77372 rev

3y ago

Toilet Brush 2 Pack Bathroom Silicone Toilet Brushes and Holder Sets with No-Slip Long Plastic Handle and Soft Flexible Bristles Toilet Brushes with holders and Base for Anti-drip (White)

Canvint£9.5110,870 rev

5y ago

Joseph Joseph Flex Lite - 2-Pack Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head White/Grey Small

Joseph Joseph£21.52173 rev

6y ago

What buyers say about joseph joseph toilet brush

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning18%

“Easy to clean”

Quality-Overall9%

“Great looking product”

Value For Money8%

“Worth the money”

Design-Overall7%

“This is a sleek”

Ease Of Use6%

“Easy to use”

Brush Quality5%

“It's a nice looking slim toilet brush and holder”

Advertised Vs Actual Product5%

“Just what I wanted”

Compactness4%

“Neat and compact”

Strength4%

“Really strong”

Size-Overall4%

“Nice size”

What buyers complain about

Ease Of Cleaning24%

“does not clean well”

Size-Overall10%

“Doesn't fit down the bend”

Value For Money7%

“wasnt cheap either”

Strength7%

“Too flimsy”

Quality-Overall6%

“Absolute terrible item”

Functionality-Overall5%

“Doesnt work”

Adhesion/Stickiness4%

“wall mounting sticker no good”

Durability4%

“Damaged quickly, maybe defect”

Design-Overall3%

“Really poor design which dont make cleaning the toilet easy”

Rusts/Corrodes2%

“but the brush handle soon rusted up”

Top return reasons

Size-Overall25%

Quality-Overall12%

Strength8%

Color8%

Defective Material/Parts8%

Adhesion/Stickiness6%

Functionality-Overall4%

Add-Ons/Attachments3%

Cleaning Modes3%

Material Quality2%

Common questions

Is joseph joseph toilet brush profitable to sell on Amazon United Kingdom?: The niche generates £96K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Skip it (42/100).
How competitive is the joseph joseph toilet brush niche?: 3 brands and 30 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in joseph joseph toilet brush?: Top complaints mined from reviews: Ease Of Cleaning, Size-Overall, Value For Money. The return rate is 1.0%.
When does demand for joseph joseph toilet brush peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the joseph joseph toilet brush niche?: Listings span £8.58–£23.77; the average listing price is £16.46 (sweet spot $15–$100). The average incumbent carries 6,638 reviews — the moat a new listing must climb.