Joseph Joseph Toilet Brush
FailThe top 5 brands take 100% of clicks, so Joseph Joseph Toilet Brush is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £96K/yr72K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 88%top-5 click share · 3 brands · 30 sellers
Flapen Score
Joseph Joseph Toilet Brush against its category
The dotted line is the Home & Garden average. Past it, Joseph Joseph Toilet Brush is stronger. Inside it, weaker.
Market
The Joseph Joseph Toilet Brush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Joseph Joseph Toilet Brush 72K times last year and spent an estimated £96K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.1% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £96Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- joseph joseph toilet brush62K searches a year
02 · Price
A sale here is worth £16.46.
Listings sell for £16.46 on average, from £8.58 to £23.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £16.46 that is £12K to £16K a year per listing.
- Average price
- £16.46inside the $15 to $100 sweet spot
- Price range
- £8.58–£23.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #21 within Bathroom. It carries 6,638 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #21in Bathroom
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,638per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Joseph Joseph Toilet Brush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Joseph Joseph Flex Lite - Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head Grey/White Small
- Price
- £11.05
- Rating
- 4.3/5
- Reviews
- 2,956
- Age
- 7y ago

Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey
- Price
- £14.40
- Rating
- 4.3/5
- Reviews
- 6,244
- Age
- 9y ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black
- Price
- £19.95
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 2y ago

Joseph Joseph Flex Plus - Smart Hygienic Silicone Toilet Brush with Storage Bay Caddy flexible anti-drip anti-clog deep clean head - Large White/Grey
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,360
- Age
- 9y ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru
- Price
- £23.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 3y ago
Trending
90-day click momentum
Joseph Joseph Flex 360 Silicone Toilet Brush & Holder 360 Clean Anti-Drip Replaceable Head White
- Price
- £20.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 7mo ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru
- Price
- £23.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 3y ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black
- Price
- £19.95
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 2y ago

Joseph Joseph Flex Plus - Smart Hygienic Silicone Toilet Brush with Storage Bay Caddy flexible anti-drip anti-clog deep clean head - Large White/Grey
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,360
- Age
- 9y ago

Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey
- Price
- £14.40
- Rating
- 4.3/5
- Reviews
- 6,244
- Age
- 9y ago
Newest
by launch date
Joseph Joseph Flex 360 Silicone Toilet Brush & Holder 360 Clean Anti-Drip Replaceable Head White
- Price
- £20.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 7mo ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black
- Price
- £19.95
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 2y ago

Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru
- Price
- £23.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 3y ago

Toilet Brush 2 Pack Bathroom Silicone Toilet Brushes and Holder Sets with No-Slip Long Plastic Handle and Soft Flexible Bristles Toilet Brushes with holders and Base for Anti-drip (White)
- Price
- £9.51
- Rating
- 4.3/5
- Reviews
- 10,870
- Age
- 5y ago

Joseph Joseph Flex Lite - 2-Pack Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head White/Grey Small
- Price
- £21.52
- Rating
- 4.3/5
- Reviews
- 173
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Joseph Joseph95%
- ASOBEAGE3%
- Canvint3%
Demand
Joseph Joseph Toilet Brush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Joseph Joseph Toilet Brush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- joseph joseph toilet brush62K/yr
- toilet brush joseph joseph7K/yr
- joseph and joseph toilet brush2K/yr
Reviews and returns
What reviews say buyers love and hate about Joseph Joseph Toilet Brush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
does not clean well
Difficult to keep clean
not the most pleasant one to clean either
Doesn't fit down the bend
Quite small
not fit for purpose
wasnt cheap either
yes it was the holder blocking it so very expensive
So over priced
Too flimsy
Less effective
not that sturdy
Absolute terrible item
Inferior quality compared to previous Joseph Joseph toilet brushes
Poor quality disappointed
Love
Easy to clean
It cleans well and stays clean
Great clean
Great looking product
is superb in its performance
Excellent product
Worth the money
Great value
Good product for the price
This is a sleek
Well designed
I like the slim design
Easy to use
Easy to clip together
An excellent way to reach those hard to reach spots like under the rim
Return
1.0% Return rate 42% Fixable by listing
Doesn't fit down the bend
Quite small
not fit for purpose
Absolute terrible item
Inferior quality compared to previous Joseph Joseph toilet brushes
Poor quality disappointed
Too flimsy
Less effective
not that sturdy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Joseph Joseph Toilet Brush questions
Answered from the same tracked data.









