Joseph Joseph Toilet Brush
brand-locked demand (top 5 brands take 100% of clicks) — Joseph Joseph Toilet Brush doesn't clear our bar today.
Flapen Score
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Is Joseph Joseph Toilet Brush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Joseph Joseph Toilet Brush is a £96K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Joseph Joseph Toilet Brush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -9.1% over the last 90 days and 8.1% of searches end in a purchase.
£96K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 9 products
Top Joseph Joseph Toilet Brush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Joseph Joseph Flex Lite - Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head Grey/White Small
- Price
- £11.05
- Rating
- 4.3/5
- Reviews
- 2,956
- Age
- 7y ago
Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey
- Price
- £14.40
- Rating
- 4.3/5
- Reviews
- 6,244
- Age
- 9y ago
Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black
- Price
- £19.95
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 2y ago
Joseph Joseph Flex Plus - Smart Hygienic Silicone Toilet Brush with Storage Bay Caddy flexible anti-drip anti-clog deep clean head - Large White/Grey
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,360
- Age
- 9y ago
Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru
- Price
- £23.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 3y ago
Trending
90-day click momentum
Joseph Joseph Flex 360 Silicone Toilet Brush & Holder 360 Clean Anti-Drip Replaceable Head White
- Price
- £20.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 7mo ago
Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru
- Price
- £23.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 3y ago
Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black
- Price
- £19.95
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 2y ago
Joseph Joseph Flex Plus - Smart Hygienic Silicone Toilet Brush with Storage Bay Caddy flexible anti-drip anti-clog deep clean head - Large White/Grey
- Price
- £18.57
- Rating
- 4.4/5
- Reviews
- 2,360
- Age
- 9y ago
Joseph Joseph Flex - Smart Hygienic Silicone Toilet Brush with Holder Set flexible anti-drip anti-clog deep clean head - White/Grey
- Price
- £14.40
- Rating
- 4.3/5
- Reviews
- 6,244
- Age
- 9y ago
Newest
by launch dateJoseph Joseph Flex 360 Silicone Toilet Brush & Holder 360 Clean Anti-Drip Replaceable Head White
- Price
- £20.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 7mo ago
Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head Matt Black
- Price
- £19.95
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 2y ago
Joseph Joseph Flex 360 Advanced Smart Toilet Brush and Storage Holder Set with anti-drip anti-clog triple-action replaceable brush head- Matt Finish Ecru
- Price
- £23.77
- Rating
- 3.7/5
- Reviews
- 372
- Age
- 3y ago
Toilet Brush 2 Pack Bathroom Silicone Toilet Brushes and Holder Sets with No-Slip Long Plastic Handle and Soft Flexible Bristles Toilet Brushes with holders and Base for Anti-drip (White)
- Price
- £9.51
- Rating
- 4.3/5
- Reviews
- 10,870
- Age
- 5y ago
Joseph Joseph Flex Lite - 2-Pack Silicone Toilet Brush with slimline holder set flexible anti-drip anti-clog deep clean head White/Grey Small
- Price
- £21.52
- Rating
- 4.3/5
- Reviews
- 173
- Age
- 6y ago
Competition: brands, sellers & click share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 rising
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Joseph Joseph95%
- ASOBEAGE3%
- Canvint3%
Joseph Joseph Toilet Brush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Joseph Joseph Toilet Brush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- joseph joseph toilet brush62K/yr
- toilet brush joseph joseph7K/yr
- joseph and joseph toilet brush2K/yr
What reviews say buyers love and hate about Joseph Joseph Toilet Brush
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Easy to clean”
“Great looking product”
“Worth the money”
“This is a sleek”
“Easy to use”
What buyers complain about
71% of reviews“does not clean well”
“Doesn't fit down the bend”
“wasnt cheap either”
“Too flimsy”
“Absolute terrible item”
Joseph Joseph Toilet Brush return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Joseph Joseph Toilet Brush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
