Joseph Joseph Laundry Basket
FailThe top 5 brands take 100% of clicks, so Joseph Joseph Laundry Basket is a Fail.
- Flapen Score
- 30 / 100Ranks 5,558 of 5,777 Home & Garden niches · −21 vs the category median of 5130
- Market size
- £63K/yr140K searches / yr
- 90-day growth
- -17.6%search demand this quarter
- Competition
- 86%top-5 click share · 4 brands · 36 sellers
Flapen Score
Joseph Joseph Laundry Basket against its category
The dotted line is the Home & Garden average. Past it, Joseph Joseph Laundry Basket is stronger. Inside it, weaker.
Market
The Joseph Joseph Laundry Basket market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Joseph Joseph Laundry Basket 140K times last year and spent an estimated £63K. All 4 brands take every click. Demand peaks in Jan–Oct–Nov. Flapen scores it 30 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -17.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £63Ka year
- Peak month
- October2.7× the quietest month
- Top search term
- joseph joseph laundry basket117K searches a year
02 · Price
A sale here is worth £38.99.
Listings sell for £38.99 on average, from £14.21 to £78.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At £38.99 that is £10K to £19K a year per listing.
- Average price
- £38.99inside the $15 to $100 sweet spot
- Price range
- £14.21–£78.38
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £10K–£19K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #34 within Storage & Organisation. It carries 3,616 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 9.4%
- Average rank
- #34in Storage & Organisation
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,616per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Joseph Joseph Laundry Basket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Joseph Joseph Tota 90-litre Laundry Separation Basket with lid 2 Removable Washing Bags with Handles - Grey
- Price
- £58.73
- Rating
- 4.5/5
- Reviews
- 8,850
- Age
- 5y ago
Joseph Joseph Tota - Trio 90-litre Laundry Separation Basket with lid 3 Removable Washing Bags with Handles- Ecru
- Price
- £78.38
- Rating
- 4.5/5
- Reviews
- 8,850
- Age
- 3y ago
Joseph Joseph Hold-All - Collapsible 35L Washing Laundry Basket Bag Durable Fabric Moisture Resistant- Grey
- Price
- £22.35
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 3y ago
Joseph Joseph Tota 90-litre Laundry Separation Basket with lid 2 Removable Washing Bags with Handles- Ecru
- Price
- £67.21
- Rating
- 4.5/5
- Reviews
- 8,850
- Age
- 3y ago
Lifewit 85L Laundry Basket with Lid Large Laundry Hamper with Plastic Handles and Removable Bag Foldable Tall Dirty Clothes Hampers for Laundry for Laundry Room Bedroom Bathroom Dorm Beige
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 3,306
- Age
- 1y ago
Trending
90-day click momentum
Lifewit 150L Laundry Basket with Lid 3 Section Washing Basket with Handles and Bag Large Foldable Dirty Clothes Organiser with Plastic Frame for Laundry Room Bedroom Bathroom Beige
- Price
- £25.26
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 4mo ago
Joseph Joseph Tota 90-litre Laundry Separation Basket with lid 2 Removable Washing Bags with Handles- Ecru
- Price
- £67.21
- Rating
- 4.5/5
- Reviews
- 8,850
- Age
- 3y ago
Lifewit 85L Laundry Basket with Lid Large Laundry Hamper with Plastic Handles and Removable Bag Foldable Tall Dirty Clothes Hampers for Laundry for Laundry Room Bedroom Bathroom Dorm Beige
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 3,306
- Age
- 1y ago
Joseph Joseph Hold-All Max Collapsible 55L Washing Laundry Basket Bag Durable Fabric Moisture Resistant Grey
- Price
- £30.94
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 2y ago
Keplin Collapsible Double Laundry Basket with Lid & Removable Liner 150L 2-Compartment Clothes Sorter Fabric Laundry Hamper with Handles Easy Assembly Stylish Storage for Home 56x40x67cm Grey
- Price
- £23.02
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 11mo ago
Newest
by launch dateLifewit 150L Laundry Basket with Lid 3 Section Washing Basket with Handles and Bag Large Foldable Dirty Clothes Organiser with Plastic Frame for Laundry Room Bedroom Bathroom Beige
- Price
- £25.26
- Rating
- 4.5/5
- Reviews
- 232
- Age
- 4mo ago
Keplin Collapsible Double Laundry Basket with Lid & Removable Liner 150L 2-Compartment Clothes Sorter Fabric Laundry Hamper with Handles Easy Assembly Stylish Storage for Home 56x40x67cm Grey
- Price
- £23.02
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 11mo ago
Lifewit 85L Laundry Basket with Lid Large Laundry Hamper with Plastic Handles and Removable Bag Foldable Tall Dirty Clothes Hampers for Laundry for Laundry Room Bedroom Bathroom Dorm Beige
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 3,306
- Age
- 1y ago
SONGMICS Laundry Basket 170 L Dual Compartment Laundry Hamper with Lid and Handles Removable Liners Easy Assembly 56 x 40 x 75 cm Cappuccino Beige LCB813L01
- Price
- £30.78
- Rating
- 4.6/5
- Reviews
- 517
- Age
- 1y ago
Joseph Joseph Hold-All Max Collapsible 55L Washing Laundry Basket Bag Durable Fabric Moisture Resistant Grey
- Price
- £30.94
- Rating
- 4.6/5
- Reviews
- 925
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
36
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Joseph Joseph85%
- Lifewit7%
- SONGMICS4%
- KEPLIN3%
- Open — no brand owns it (0%)
Demand
Joseph Joseph Laundry Basket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Joseph Joseph Laundry Basket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- joseph joseph laundry basket117K/yr
- joseph joseph laundry7K/yr
- laundry basket joseph joseph8K/yr
- joseph joseph washing basket4K/yr
- joseph and joseph laundry basket5K/yr
Reviews and returns
What reviews say buyers love and hate about Joseph Joseph Laundry Basket
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poles dont even fit I tried everything
Why not make the poles a bit shorter
It is big
its a pain in the @$$ to put together
It can be a bit fiddly to put together
I found it a bit more difficult to assemble than expected
in reality is expensive for what it is
Overpriced
at the time considered it quite an expensive purchase
As they are they are slippery and uncomfortable, especially for my arthritic hands
Very unpleasant to touch
Fell to bits after a couple of months the top is cardboard so you cant even clean it properly
The bag has ripped when I turned it upside down
Love
It is built incredibly well
Excellent Quality
Excellent product from Joseph and Joseph
Stylish, Strong and Easy to Carry
it is well built
is very sturdy
Nice, family washing basket
saving huge amounts of time on wash days
Amazing washing basket
Very easy also to set up
Easy to assemble
it was easy to put together
easy to use
Easy to store and use
So handy and as it folds up easy to store
Return
1.7% Return rate 66% Fixable by listing
Poles dont even fit I tried everything
Why not make the poles a bit shorter
It is big
Poor quality
Rubbish
Keep looking
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Best Flapen score
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FAQ
Common Joseph Joseph Laundry Basket questions
Answered from the same tracked data.