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Joseph Joseph Bin

brand-locked demand (top 5 brands take 100% of clicks) — Joseph Joseph Bin doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51

Market size 22Growth 16Conversion 15Competition 29Returns 60Price range 63Avg price 79Brand share 0Review moat 32Quality gap 45
This niche Category average · 5,777 niches

Is Joseph Joseph Bin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Joseph Joseph Bin is a £89K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Joseph Joseph Bin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.3% over the last 90 days and 1.2% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr1K
Search volume / yr-17.3%81K
Conversion rate1.2%
Avg price£89.68

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 51
Top-5 product click share67%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement81%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews3,272

Top Joseph Joseph Bin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Joseph Joseph94%
  • HOMCOM3%
  • Tower2%
  • TANGZON1%

Joseph Joseph Bin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR1.2%Products16Brands4Top 5 Brands100%OOS Rate4.9%Rating4.5★Reviews3,272Avg BSR#110
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Joseph Joseph Bin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • joseph joseph bin67K/yr
  • totem bin4K/yr
  • joseph joseph kitchen bin3K/yr
  • joseph and joseph bin3K/yr
  • joseph joseph waste & recycling bins3K/yr
  • joseph joseph bin waste separation1K/yr

What reviews say buyers love and hate about Joseph Joseph Bin

What buyers mention most, as a share of all reviews.

What buyers love

71% of reviews
Quality-Overall13%

Excellent product, looks very neat in the kitchen and very easy to keep clean

Design-Overall12%

clean modern design

Bin Capacity9%

Great bin, good quality

Advertised Vs Actual Product7%

As described

Size-Overall7%

always fit for purpose

What buyers complain about

68% of reviews
Durability15%

2 bins, both broke within weeks

Value For Money14%

a bit more expensive

Quality-Overall9%

the quality is not so good the construction uses thin materials which cause the lid to either not close or open properly this I think is down to costing to solve this issue I have to slightly force

Size-Overall7%

Cant get liners to fit Its not the litre size its the width of the bag

Smell6%

odours come out even more

Joseph Joseph Bin return rate & reasons

Why buyers send it back, as a share of all return requests.

2.6%

Return rate

55%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Bin Capacity
8%
3Defective Material/Parts
7%
4Functionality-Overall
6%
5Quality-Overall
4%

Common Joseph Joseph Bin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Joseph Joseph Bin 31/100 on Amazon United Kingdom — Skip it. The niche generates £89K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.3% over the last 90 days.
Search demand for Joseph Joseph Bin on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.