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Joseph Joseph Bin

Fail

The top 5 brands take 100% of clicks, so Joseph Joseph Bin is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£89K/yr81K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
67%top-5 click share · 4 brands · 51 sellers

Flapen Score

Joseph Joseph Bin against its category

The dotted line is the Home & Garden average. Past it, Joseph Joseph Bin is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Joseph Joseph Bin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Joseph Joseph Bin 81K times last year and spent an estimated £89K. All 4 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
1.2%
Market size, estimated
£89Ka year
Peak month
October1.7× the quietest month
Top search term
joseph joseph bin67K searches a year

02 · Price

A sale here is worth £89.68.

Listings sell for £89.68 on average, from £19.43 to £146.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £89.68 that is £0 to £9K a year per listing.

Average price
£89.68inside the $15 to $100 sweet spot
Price range
£19.43–£146.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #110 within Storage & Organisation. It carries 3,272 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#110in Storage & Organisation
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,272per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Joseph Joseph Bin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Joseph Joseph94%
  • HOMCOM3%
  • Tower2%
  • TANGZON1%

Demand

Joseph Joseph Bin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Joseph Joseph Bin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • joseph joseph bin67K/yr
  • totem bin4K/yr
  • joseph joseph kitchen bin3K/yr
  • joseph and joseph bin3K/yr
  • joseph joseph waste & recycling bins3K/yr
  • joseph joseph bin waste separation1K/yr

Reviews and returns

What reviews say buyers love and hate about Joseph Joseph Bin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.13

2 bins, both broke within weeks

Not durable- lid broken

The lid snapped in two places in less than 6 months of using

Value For Money14%−0.03

a bit more expensive

These are not cheap

Expensive

Quality-Overall9%+0.73

the quality is not so good the construction uses thin materials which cause the lid to either not close or open properly this I think is down to costing to solve this issue I have to slightly force

Shoddy, cheap fixings for a very high price tag

One of the worst quality items Ive ever purchased

Size-Overall7%−0.03

Cant get liners to fit Its not the litre size its the width of the bag

feels very tiny like

Recycling bins too small

Smell6%

odours come out even more

so after a few days you can smell the food waste

It used to really smell

Love

Quality-Overall13%+0.73

Excellent product, looks very neat in the kitchen and very easy to keep clean

Great bin, good quality

Excellent quality

Design-Overall12%+0.35

clean modern design

Design wise

Its sleek and stylish, looks great on the counter

Bin Capacity9%+0.81

Great bin, good quality

Best bin ever

Great little bin with handy bag storage built in

Advertised Vs Actual Product7%+0.43

As described

Does what it says it will do

Perfect just as I wanted

Size-Overall7%−0.03

always fit for purpose

nicely fits in a corner

Perfect size for bathroom

Return

2.6% Return rate 55% Fixable by listing

Size-Overall41%█▆▆▅▅▆

Cant get liners to fit Its not the litre size its the width of the bag

feels very tiny like

Recycling bins too small

Bin Capacity8%▃▄▄▂▅█
Defective Material/Parts7%███▄▂▅
Functionality-Overall6%▅▇▆▂▆█
Quality-Overall4%▁▁▁▇█▃

the quality is not so good the construction uses thin materials which cause the lid to either not close or open properly this I think is down to costing to solve this issue I have to slightly force

Shoddy, cheap fixings for a very high price tag

One of the worst quality items Ive ever purchased

FAQ

Common Joseph Joseph Bin questions

Answered from the same tracked data.