John Innes No3 Compost
FailThe top 5 brands take 100% of clicks, so John Innes No3 Compost is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £153K/yr117K searches / yr
- 90-day growth
- +54.2%search demand this quarter
- Competition
- 91%top-5 click share · 4 brands · 17 sellers
Flapen Score
John Innes No3 Compost against its category
The dotted line is the Home & Garden average. Past it, John Innes No3 Compost is stronger. Inside it, weaker.
Market
The John Innes No3 Compost market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for John Innes No3 Compost 117K times last year and spent an estimated £153K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 46 out of 100, a Fail.
01 · Demand
11.8% of searches ended in a purchase last week.
Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +54.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £153K a year.
- Searches, last 12 months
- 117K
- Growth, 90 days vs prior 90
- +54.2%
- Conversion, latest week
- 11.8%
- Market size, estimated
- £153Ka year
- Peak month
- May9.7× the quietest month
- Top search term
- john innes no3 compost62K searches a year
02 · Price
A sale here is worth £11.12.
Listings sell for £11.12 on average, from £6.73 to £16.59. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £11.12 that is £17K to £22K a year per listing.
- Average price
- £11.12under the $15 to $100 sweet spot
- Price range
- £6.73–£16.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £17K–£22K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #152 within Fertilisers & Plant Food. It carries 1,002 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 43%
- Out of stock, average day
- 0.8%
- Average rank
- #152in Fertilisers & Plant Food
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,002per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top John Innes No3 Compost products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland 30L No.3 John Innes Mature Plant Compost
- Price
- £9.83
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 14y ago
Westland John Innes Number 3 Mature Plant Compost 35L
- Price
- £10.80
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 7y ago
WESTLAND John Innes No3 Mature Plant Compost 10L
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 6y ago
Mature Plant Garden Potting Compost - Peat Free No3 Mature Plant Potting Seedling Compost 28L Bag with Topline Card for Outdoor & Indoor House Plants. Enriched with 4 Month Feed
- Price
- £11.89
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 3y ago
Westland 60L Multi-Purpose Compost with John Innes
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 12y ago
Trending
90-day click momentumWESTLAND John Innes No3 Mature Plant Compost 10L
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 6y ago
Mature Plant Garden Potting Compost - Peat Free No3 Mature Plant Potting Seedling Compost 28L Bag with Topline Card for Outdoor & Indoor House Plants. Enriched with 4 Month Feed
- Price
- £11.89
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 3y ago
Multi Purpose Compost with added John Innes 60L - 6 months feeding added as standard to this premium mix - Ideal for use at home in the garden - By Jamieson Brothers
- Price
- £16.59
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 4y ago
28L John Innes No.3 Mature Plant Compost Nutrient Rich Soil Mix for Strong Root Development Ideal for Potting Mature Plants Shrubs & Trees Traditional Loam Based Formula
- Price
- £11.54
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago
Westland 30L No.3 John Innes Mature Plant Compost
- Price
- £9.83
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 14y ago
Newest
by launch date28L John Innes No.3 Mature Plant Compost Nutrient Rich Soil Mix for Strong Root Development Ideal for Potting Mature Plants Shrubs & Trees Traditional Loam Based Formula
- Price
- £11.54
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago
Mature Plant Garden Potting Compost - Peat Free No3 Mature Plant Potting Seedling Compost 28L Bag with Topline Card for Outdoor & Indoor House Plants. Enriched with 4 Month Feed
- Price
- £11.89
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 3y ago
Multi Purpose Compost with added John Innes 60L - 6 months feeding added as standard to this premium mix - Ideal for use at home in the garden - By Jamieson Brothers
- Price
- £16.59
- Rating
- 4.7/5
- Reviews
- 1,014
- Age
- 4y ago
WESTLAND John Innes No3 Mature Plant Compost 10L
- Price
- £6.73
- Rating
- 4.6/5
- Reviews
- 191
- Age
- 6y ago
Westland John Innes Number 3 Mature Plant Compost 35L
- Price
- £10.80
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
17
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Westland85%
- Topline6%
- SuperGift.com4%
- Jamieson Brothers4%
- Open — no brand owns it (0%)
Demand
John Innes No3 Compost search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 9.7×
Search terms
Top John Innes No3 Compost search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- john innes no3 compost62K/yr
- john innes no 331K/yr
- john innes no 3 compost 50l10K/yr
- loam based compost8K/yr
- john innes no 3 compost4K/yr
- john innes no. 33K/yr
Reviews and returns
What reviews say buyers love and hate about John Innes No3 Compost
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misleading sizing
think its not as advertised
as slightly misleading
I know it is more expensive
Expensive way to buy
a tad expensive
Not for seedlingss
Seedlings will just not grow in it
Not great quality, very woody
Unfortunately my pack was completely riddled with fungus gnats. little flies.
Riddled with fungus gnats
Love
The compost looks good quality
Excellent Product
The soil it's self is good quality
Good for your plants
just perfect for anything you need from seedlings to house plants
As good as it gets for potting on mature plants
Fair price
Worth buying
Good value
exactly as advertised
As described
exactly what I need
Its really dry I hope its ok for my bedding plants & tomatoes
Its got a nice, solid texture and holds moisture well without getting soggy
Return
0.0% Return rate 50% Fixable by listing
Misleading sizing
think its not as advertised
as slightly misleading
I know it is more expensive
Expensive way to buy
a tad expensive
quickly dry after watering
Tends to dry out quickly
Across the available branded they all seem very dry
Short
The bags are small
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common John Innes No3 Compost questions
Answered from the same tracked data.