How competitive is the John Innes No 2 niche on Amazon United Kingdom?

7 brands and 33 sellers compete in John Innes No 2 on Amazon United Kingdom. The top 5 John Innes No 2 products take 76% of clicks and its top 5 brands hold 96% of demand.

What do buyers complain about in John Innes No 2?

John Innes No 2 buyers on Amazon United Kingdom complain most about Value For Money, Plant Growth, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the John Innes No 2 niche?

John Innes No 2 sells for £9.96 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.08–£16.59. The average incumbent carries 546 reviews — the moat a new listing must climb.

John Innes No 2

a small market ($23K/yr) — John Innes No 2 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51

This niche Category average · 5,777 niches

Is John Innes No 2 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, John Innes No 2 is a £23K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.

John Innes No 2: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +36.5% over the last 90 days and 8.9% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr4K

Search volume / yr+36.5%26K

Conversion rate8.9%

Avg price£9.96

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

open market share

Brands · sellers7 · 33

Top-5 product click share76%

Open market4%

Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 12 products

Top John Innes No 2 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Westland J Arthur Bowers John Innes No.2 Compost 25lt

Price: £11.45
Rating: 4.4/5
Reviews: 156
Age: 9y ago

Hardys 25L John Innes No.2 Potting Compost - Special Formula Potting-On Compost | Establishes Strong Healthy Roots | Rich Nutrient Content Soil for Garden & Indoor House Plants

Price: £9.90
Rating: 4.4/5
Reviews: 42
Age: 4y ago

Levington John Innes No 2 Compost 30L for Repotting Young Plants and Vegetables Pots and Tubs

Price: £11.39
Rating: 4.4/5
Reviews: 291
Age: 6y ago

Westland Peat Free John Innes No2 Potting Compost - 10L Bag for Outdoor Plants Vegetables Growing or House Plants With Topline Card

Price: £6.82
Rating: 4.2/5
Reviews: 41
Age: 3y ago

Westland John Innes Peat Free No.2 Potting-on Compost 10L

Price: £6.08
Rating: 4.4/5
Reviews: 69
Age: 3y ago

Newest

by launch date

Perfectonish | John Innes Peat Free No.2 Potting-on Compost 28L

Price: £10.09
Rating: 4.2/5
Reviews: 8
Age: 1y ago

28L John Innes No. 2 Potting On Compost All Purpose Compost for Indoor and Outdoor Plants All Purpose Fertiliser Gardening Soil

Price: £13.79
Rating: 4.3/5
Reviews: 27
Age: 2y ago

Westland Peat Free John Innes No2 Potting Compost - 10L Bag for Outdoor Plants Vegetables Growing or House Plants With Topline Card

Price: £6.82
Rating: 4.2/5
Reviews: 41
Age: 3y ago

Levington PEAT FREE John Innes No.2 25 Litres - Perfect for Repotting Young Plants Vegetables Pots & Tubs

Price: £9.76
Rating: 4.1/5
Reviews: 62
Age: 3y ago

Westland John Innes Peat Free No.2 Potting-on Compost 10L

Price: £6.08
Rating: 4.4/5
Reviews: 69
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

Westland46%
Levington21%
Hardys13%
Zewool11%
SuperGift.com5%
Jamieson Brothers2%
Open — no brand owns it (1 brand, 2%)

John Innes No 2 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume26KCVR8.9%Products12Brands7Top 5 Brands96%OOS Rate7.2%Rating4.2★Reviews546Avg BSR#366

Peak months: Apr, May · busiest ÷ quietest = 6.8×

What reviews say buyers love and hate about John Innes No 2

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall32%

“Good quality with fast delivery and reasonable price”

Plant Growth30%

“Plants doing well”

Advertised Vs Actual Product10%

“As described”

Value For Money6%

“Good value”

Ease Of Use4%

“Easy to use”

What buyers complain about

77% of reviews

Value For Money27%

“I know it is more expensive”

Plant Growth15%

“Not for seedlingss”

Quality-Overall8%

“This is the worst compost I have ever tried”

Advertised Vs Actual Product8%

“Compost not as described”

Suitable For Indoor4%

“for indoor plants it's an absolute no”

John Innes No 2 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

23%

2Size-Overall

15%

3Value For Money

15%

4Pest/Insect Control

5Leak-Proof

Common John Innes No 2 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores John Innes No 2 46/100 on Amazon United Kingdom — Skip it. The niche generates £23K/yr across 12 tracked products. Search demand moved +36.5% over the last 90 days.