john innes no 2
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good546avg incumbent reviews — the moat a new listing must climb
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.96avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad£6.08–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad£23K£23K/yr · 26K searches
According to Flapen's Amazon United Kingdom niche tracking, john innes no 2 is a £23K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
john innes no 2 market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £30K–£40K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #366
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 25%
- Out of stock
- 7.2%
- Avg brand age
- 46 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
33
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Westland46%
- Levington21%
- Hardys13%
- Zewool11%
- SuperGift.com5%
- Jamieson Brothers2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 66 weeks — +36.5% search growth over the last 90 days.Peak months: Apr, May · busiest ÷ quietest = 6.8×
Top john innes no 2 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland J Arthur Bowers John Innes No.2 Compost 25lt
Westland£11.454.4★156 rev
Hardys 25L John Innes No.2 Potting Compost - Special Formula Potting-On Compost | Establishes Strong Healthy Roots | Rich Nutrient Content Soil for Garden & Indoor House Plants
Hardys£9.904.4★42 rev
Levington John Innes No 2 Compost 30L for Repotting Young Plants and Vegetables Pots and Tubs
Levington£11.394.4★291 rev
Westland Peat Free John Innes No2 Potting Compost - 10L Bag for Outdoor Plants Vegetables Growing or House Plants With Topline Card
Zewool£6.824.2★41 rev
Westland John Innes Peat Free No.2 Potting-on Compost 10L
Westland£6.084.4★69 rev
Newest
by launch date
Perfectonish | John Innes Peat Free No.2 Potting-on Compost 28L
PERFECTONISH£10.098 rev
28L John Innes No. 2 Potting On Compost All Purpose Compost for Indoor and Outdoor Plants All Purpose Fertiliser Gardening Soil
SuperGift.com£13.7927 rev
Westland Peat Free John Innes No2 Potting Compost - 10L Bag for Outdoor Plants Vegetables Growing or House Plants With Topline Card
Zewool£6.8241 rev
Levington PEAT FREE John Innes No.2 25 Litres - Perfect for Repotting Young Plants Vegetables Pots & Tubs
Levington£9.7662 rev
Westland John Innes Peat Free No.2 Potting-on Compost 10L
Westland£6.0869 rev
Trending
90-day click momentum
Levington Peat Free John Innes No2 Compost - 10L
Levington£6.402.5★
28L John Innes No. 2 Potting On Compost All Purpose Compost for Indoor and Outdoor Plants All Purpose Fertiliser Gardening Soil
SuperGift.com£13.794.3★
Westland J Arthur Bowers John Innes No.2 Compost 25lt
Westland£11.454.4★
Westland 60L Multi-Purpose Compost with John Innes
Westland£10.484.5★
Multi Purpose Compost with added John Innes 60L - 6 months feeding added as standard to this premium mix - Ideal for use at home in the garden - By Jamieson Brothers
Jamieson Brothers£16.594.7★
What buyers say about john innes no 2
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality with fast delivery and reasonable price”
“Plants doing well”
“As described”
“Good value”
“Easy to use”
“Its really dry I hope its ok for my bedding plants & tomatoes”
“Bag size perfect”
“Finer than other composts I have bought”
“Stable reliable base”
“Not too heavy”
What buyers complain about
“I know it is more expensive”
“Not for seedlingss”
“This is the worst compost I have ever tried”
“Compost not as described”
“for indoor plants it's an absolute no”
“since it's quite heavy to carry”
“less loam content than thought would have”
“feels just like rough soil”
“No moisture retention”
Top return reasons
Common questions
- Is john innes no 2 profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 12 tracked products. 90-day search growth is +36.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the john innes no 2 niche?
- 7 brands and 33 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in john innes no 2?
- Top complaints mined from reviews: Value For Money, Plant Growth, Quality-Overall. The return rate is 0.0%.
- When does demand for john innes no 2 peak?
- Demand peaks in Apr–May; the busiest month runs 6.8× the quietest.
- What does it cost to enter the john innes no 2 niche?
- Listings span £6.08–£16.59; the average listing price is £9.96 (sweet spot $15–$100). The average incumbent carries 546 reviews — the moat a new listing must climb.