John Innes Compost
FailThe top 5 brands take 97% of clicks, so John Innes Compost is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £51K/yr38K searches / yr
- 90-day growth
- +35.9%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 38 sellers
Flapen Score
John Innes Compost against its category
The dotted line is the Home & Garden average. Past it, John Innes Compost is stronger. Inside it, weaker.
Market
The John Innes Compost market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for John Innes Compost 38K times last year and spent an estimated £51K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +35.9%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £51Ka year
- Peak month
- April11.8× the quietest month
- Top search term
- westland compost11K searches a year
02 · Price
A sale here is worth £12.36.
Listings sell for £12.36 on average, from £6.21 to £19.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.36 that is £3K to £6K a year per listing.
- Average price
- £12.36under the $15 to $100 sweet spot
- Price range
- £6.21–£19.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #200 within Fertilisers & Plant Food. It carries 1,337 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 45%
- Out of stock, average day
- 0.4%
- Average rank
- #200in Fertilisers & Plant Food
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,337per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top John Innes Compost products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Westland 60L Multi-Purpose Compost with John Innes
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 12y ago

Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago

Westland 30L No.3 John Innes Mature Plant Compost
- Price
- £9.83
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 14y ago

40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago
Trending
90-day click momentum
Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago

40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

Westland 60L Multi-Purpose Compost with John Innes
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 12y ago

Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago

Westland Peat Free Multi-Purpose Compost with John Innes
- Price
- £11.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3y ago
Newest
by launch date
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago

40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago

Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago

Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 3 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables.
- Price
- £19.17
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Westland59%
- WARMHAND19%
- Topline9%
- SuperGift.com6%
- Hardys4%
- Jamieson Brothers3%
- Open — no brand owns it (0%)
Demand
John Innes Compost search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 11.8×
Search terms
Top John Innes Compost search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- westland compost11K/yr
- john innes compost12K/yr
- john innes6K/yr
- westland multipurpose compost4K/yr
- john innes compost for outdoor plants3K/yr
- compost john innes3K/yr
Reviews and returns
What reviews say buyers love and hate about John Innes Compost
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not great quality
Inconsistent quality
some rubbish lower quality brand
Not for seedlingss
.They havent grown yet
Seedlings will just not grow in it
Misleading sizing
Not as advertised
as slightly misleading
very dry
Tends to dry out quickly
Sadly it was equally powder dry
The amount of wood chip within the bag was terrible
contains wood chipping
Too much wood chips I was very disapointed
Love
Affordable quality
Excellent Product
Great quality for all my plants
Great for growing
Plants grew well
growing really well
Fair price
Good value for money
Good Value
As advertised
As described
exactly what I need
Easy to use
easy to handle
I found it very easy to transfer it from the package to my garden pots
Return
0.0% Return rate 45% Fixable by listing
Misleading sizing
Not as advertised
as slightly misleading
Not great quality
Inconsistent quality
some rubbish lower quality brand
They may be cheap
Sure its a bit more expensive than the cheap garden centre stuff
too expensive
very dry
Tends to dry out quickly
Sadly it was equally powder dry
Not fit for purpose
Short
Bigger than my fist in size
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common John Innes Compost questions
Answered from the same tracked data.









