john innes compost
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+35.9%90-day search growth — must beat 0% to launch
Review moat
Good1,337.27avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.36avg listing price — sweet spot $15–$100
Price range
Okay£6.21–£19.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£51K£51K/yr · 38K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, john innes compost is a £51K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
john innes compost market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £49K–£62K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 45%
- Sponsored
- 45%
- Out of stock
- 0.4%
- Avg brand age
- 48 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Westland59%
- WARMHAND19%
- Topline9%
- SuperGift.com6%
- Hardys4%
- Jamieson Brothers3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +35.9% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 11.8×
Top john innes compost search terms
- westland compost11K/yr
- john innes compost12K/yr
- john innes6K/yr
- westland multipurpose compost4K/yr
- john innes compost for outdoor plants3K/yr
- compost john innes3K/yr
Top john innes compost products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland 60L Multi-Purpose Compost with John Innes
Westland£10.484.5★4,650 rev
Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
WARMHAND£13.384.4★118 rev
Westland 30L No.3 John Innes Mature Plant Compost
Westland£9.834.5★913 rev
40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
SuperGift.com£10.754.5★82 rev
Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
Topline£16.774.4★49 rev
Newest
by launch date
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
Hardys£10.924,280 rev
40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
SuperGift.com£10.7582 rev
Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
Topline£16.7749 rev
Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
WARMHAND£13.38118 rev
Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 3 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables.
Topline£19.1760 rev
Trending
90-day click momentumWestland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
Topline£16.774.4★
40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
SuperGift.com£10.754.5★
Westland 60L Multi-Purpose Compost with John Innes
Westland£10.484.5★
Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
WARMHAND£13.384.4★
Westland Peat Free Multi-Purpose Compost with John Innes
Westland£11.073.5★
What buyers say about john innes compost
What buyers praise and complain about, mined from review topics.What buyers love
“Affordable quality”
“Great for growing”
“Fair price”
“As advertised”
“Easy to use”
“It's very smooth”
“Would recommend as its clean”
“Its really dry I hope its ok for my bedding plants & tomatoes”
“best of all — it doesnt smell awful like some composts do”
“Lightweight”
What buyers complain about
“Not great quality”
“Not for seedlingss”
“Misleading sizing”
“very dry”
“The amount of wood chip within the bag was terrible”
“They may be cheap”
“Not fit for purpose”
“Dead soil unfortunately”
“it doesnt absorb water well”
“Quite bulky for seedlings”
Top return reasons
Common questions
- Is john innes compost profitable to sell on Amazon United Kingdom?
- The niche generates £51K/yr across 11 tracked products. 90-day search growth is +35.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the john innes compost niche?
- 6 brands and 38 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in john innes compost?
- Top complaints mined from reviews: Quality-Overall, Plant Growth, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for john innes compost peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 11.8× the quietest.
- What does it cost to enter the john innes compost niche?
- Listings span £6.21–£19.17; the average listing price is £12.36 (sweet spot $15–$100). The average incumbent carries 1,337 reviews — the moat a new listing must climb.