John Innes Compost
brand-locked demand (top 5 brands take 97% of clicks) — John Innes Compost doesn't clear our bar today.
Flapen Score
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Is John Innes Compost profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, John Innes Compost is a £51K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 46/100.
John Innes Compost: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +35.9% over the last 90 days and 10.7% of searches end in a purchase.
£51K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top John Innes Compost products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Westland 60L Multi-Purpose Compost with John Innes
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 12y ago
Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago
Westland 30L No.3 John Innes Mature Plant Compost
- Price
- £9.83
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 14y ago
40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago
Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago
Trending
90-day click momentumWestland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago
40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago
Westland 60L Multi-Purpose Compost with John Innes
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 12y ago
Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago
Westland Peat Free Multi-Purpose Compost with John Innes
- Price
- £11.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3y ago
Newest
by launch date
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago
Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago
Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago
Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 3 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables.
- Price
- £19.17
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
Brands
6 falling
Sellers
38
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Westland59%
- WARMHAND19%
- Topline9%
- SuperGift.com6%
- Hardys4%
- Jamieson Brothers3%
- Open — no brand owns it (0%)
John Innes Compost demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 11.8×
Top John Innes Compost search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- westland compost11K/yr
- john innes compost12K/yr
- john innes6K/yr
- westland multipurpose compost4K/yr
- john innes compost for outdoor plants3K/yr
- compost john innes3K/yr
What reviews say buyers love and hate about John Innes Compost
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Affordable quality”
“Great for growing”
“Fair price”
“As advertised”
“Easy to use”
What buyers complain about
78% of reviews“Not great quality”
“Not for seedlingss”
“Misleading sizing”
“very dry”
“The amount of wood chip within the bag was terrible”
John Innes Compost return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common John Innes Compost questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
