John Innes Compost
FailThe top 5 brands take 97% of clicks, so John Innes Compost is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £51K/yr38K searches / yr
- 90-day growth
- +35.9%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 38 sellers
Flapen Score
John Innes Compost against its category
The dotted line is the Home & Garden average. Past it, John Innes Compost is stronger. Inside it, weaker.
Market
The John Innes Compost market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for John Innes Compost 38K times last year and spent an estimated £51K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- +35.9%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £51Ka year
- Peak month
- April11.8× the quietest month
- Top search term
- westland compost11K searches a year
02 · Price
A sale here is worth £12.36.
Listings sell for £12.36 on average, from £6.21 to £19.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.36 that is £3K to £6K a year per listing.
- Average price
- £12.36under the $15 to $100 sweet spot
- Price range
- £6.21–£19.17
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #200 within Fertilisers & Plant Food. It carries 1,337 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 45%
- Out of stock, average day
- 0.4%
- Average rank
- #200in Fertilisers & Plant Food
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,337per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top John Innes Compost products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Westland 60L Multi-Purpose Compost with John Innes
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 12y ago

Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago

Westland 30L No.3 John Innes Mature Plant Compost
- Price
- £9.83
- Rating
- 4.5/5
- Reviews
- 913
- Age
- 14y ago

40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago
Trending
estimated 90-day click momentum
Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago

40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

Westland 60L Multi-Purpose Compost with John Innes
- Price
- £10.48
- Rating
- 4.5/5
- Reviews
- 4,650
- Age
- 12y ago

Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago

Westland Peat Free Multi-Purpose Compost with John Innes
- Price
- £11.07
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 3y ago
Newest
by launch date
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago

40L John Innes Potting-on Compost All Plant Compost All-Purpose Fertilisers Gardening Soils for Outdoor and Indoor Planting Small to Large Plants
- Price
- £10.75
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 2y ago

Westland Multipurpose Garden Plant Compost - Peat Free Multi-Purpose Compost with John Innes 4 x 10L Garden Soil Bags for Indoor & Outdoor House Plants Vegetable Growing. Comes with Topline Card.
- Price
- £16.77
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago

Topline Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 2 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables. (MPC2)
- Price
- £13.38
- Rating
- 4.4/5
- Reviews
- 118
- Age
- 3y ago

Westland Multi-Purpose Garden Compost - Peat Free Multi Purpose Compost Soil with John Innes 3 x 25L Bags with Topline Card for Indoor & Outdoor Plants Growing Vegetables.
- Price
- £19.17
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
38
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Westland59%
- WARMHAND19%
- Topline9%
- SuperGift.com6%
- Hardys4%
- Jamieson Brothers3%
- Open — no brand owns it (0%)
Demand
John Innes Compost search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 11.8×
Search terms
Top John Innes Compost search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- westland compost11K/yr
- john innes compost12K/yr
- john innes6K/yr
- westland multipurpose compost4K/yr
- john innes compost for outdoor plants3K/yr
- compost john innes3K/yr
Reviews and returns
What reviews say buyers love and hate about John Innes Compost
We read the reviews and the return reasons for every product selling here.
“Not great quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common John Innes Compost questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









