Skip to content

John Innes Compost

Fail

The top 5 brands take 97% of clicks, so John Innes Compost is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£51K/yr38K searches / yr
90-day growth
+35.9%search demand this quarter
Competition
82%top-5 click share · 6 brands · 38 sellers

Flapen Score

John Innes Compost against its category

The dotted line is the Home & Garden average. Past it, John Innes Compost is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The John Innes Compost market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for John Innes Compost 38K times last year and spent an estimated £51K. The top 5 brands take 97% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+35.9%
Conversion, latest week
10.7%
Market size, estimated
£51Ka year
Peak month
April11.8× the quietest month
Top search term
westland compost11K searches a year

02 · Price

A sale here is worth £12.36.

Listings sell for £12.36 on average, from £6.21 to £19.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.36 that is £3K to £6K a year per listing.

Average price
£12.36under the $15 to $100 sweet spot
Price range
£6.21–£19.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #200 within Fertilisers & Plant Food. It carries 1,337 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
45%
Out of stock, average day
0.4%
Average rank
#200in Fertilisers & Plant Food
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,337per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top John Innes Compost products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

38

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Westland59%
  • WARMHAND19%
  • Topline9%
  • SuperGift.com6%
  • Hardys4%
  • Jamieson Brothers3%
  • Open — no brand owns it (0%)

Demand

John Innes Compost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May · busiest ÷ quietest = 11.8×

Search terms

Top John Innes Compost search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • westland compost11K/yr
  • john innes compost12K/yr
  • john innes6K/yr
  • westland multipurpose compost4K/yr
  • john innes compost for outdoor plants3K/yr
  • compost john innes3K/yr

Reviews and returns

What reviews say buyers love and hate about John Innes Compost

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+0.62

Not great quality

Inconsistent quality

some rubbish lower quality brand

Plant Growth14%+0.74

Not for seedlingss

.They havent grown yet

Seedlings will just not grow in it

Advertised Vs Actual Product11%−0.06

Misleading sizing

Not as advertised

as slightly misleading

Moist/Dry10%−0.07

very dry

Tends to dry out quickly

Sadly it was equally powder dry

Wood Quality7%−0.07

The amount of wood chip within the bag was terrible

contains wood chipping

Too much wood chips I was very disapointed

Love

Quality-Overall32%+0.62

Affordable quality

Excellent Product

Great quality for all my plants

Plant Growth22%+0.74

Great for growing

Plants grew well

growing really well

Value For Money20%+2.42

Fair price

Good value for money

Good Value

Advertised Vs Actual Product7%−0.06

As advertised

As described

exactly what I need

Ease Of Use2%+0.07

Easy to use

easy to handle

I found it very easy to transfer it from the package to my garden pots

Return

0.0% Return rate 45% Fixable by listing

Advertised Vs Actual Product35%▁█▄▇▇▄

Misleading sizing

Not as advertised

as slightly misleading

Quality-Overall15%█▅▁▄▂▁

Not great quality

Inconsistent quality

some rubbish lower quality brand

Value For Money12%▁▁▄▁▂█

They may be cheap

Sure its a bit more expensive than the cheap garden centre stuff

too expensive

Moist/Dry10%▁▁█▁▆▁

very dry

Tends to dry out quickly

Sadly it was equally powder dry

Size-Overall9%▁▁▆▁▄█

Not fit for purpose

Short

Bigger than my fist in size

FAQ

Common John Innes Compost questions

Answered from the same tracked data.