Is jewellery making supplies profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 70 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the jewellery making supplies niche?

57 brands and 60 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in jewellery making supplies?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.6%.

When does demand for jewellery making supplies peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the jewellery making supplies niche?

Listings span £3.06–£28.43; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.

jewellery making supplies

Worth a look

Shows low returns (0.6%), but a small market ($82K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Competition

Great25%

top-5 click share — an open shelf

Review moat

Good830.89

avg incumbent reviews — the moat a new listing must climb

Price range

Good£3.06–£28.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.11

avg listing price — sweet spot $15–$100

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Market size

Bad£82K

£82K/yr · 400K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, jewellery making supplies is a £82K/yr Amazon United Kingdom market (400K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Dec. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

jewellery making supplies market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £61K–£81K; units × avg price
Conversion rate: 2.0%
Avg BSR: #140
Page quality: 0%
Prime: 99%
Sponsored: 91%
Out of stock: 5.3%
Avg brand age: 27 months
Avg seller age: 204 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

57 rising

Sellers

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

25%

Top 20: 58%

Open market

65%

CHRORINE7%
JOLCEEY7%
HONGTEYA6%
Lumirelle5%
Funtopia5%
ygorios5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top jewellery making supplies search terms

jewellery making supplies181K/yr -5.9%1.0% conv.
earring making kit75K/yr +3.8%2.1% conv.
jewellery making kits adults26K/yr +16.5%0.8% conv.
jewelry making supplies22K/yr -20.8%0.7% conv.
jewelry making kit for adults12K/yr -2.4%1.1% conv.
necklace making kit adults9K/yr +36.1%0.7% conv.
adult jewellery making kit12K/yr -4.7%0.9% conv.
jewellery making kit adults10K/yr +1.2%1.0% conv.
beading & jewellery-making11K/yr -8.9%0.4% conv.
sea glass jewellery making kit7K/yr +45.7%0.7% conv.

All search terms

Top jewellery making supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

CHRORINE 2940 Pieces Jewellery Craft Accessories Earring Making Kit Earrings Ear Hooks Jump Rings for Making and Repairing Earrings Bracelet DIY

CHRORINE£10.884.6★619 rev

JOLCEEY Jump Rings Kit Silver Gold Open Jump Rings with Jewellery Pliers for Jewellery Making Bracelet Earring Necklace Repair (4mm 5mm 6mm 8mm 10mm)

JOLCEEY£5.034.4★882 rev

ygorios Jewelry Making Kit for Adults - 1760 PCS Crystal Beads and Supplies DIY Bracelet and Earring Set (Crystal)

ygorios£19.554.4★666 rev

Lumirelle Earring Making Kit for Jewelry: 1310 Pieces Complete Supplies with Earring Hooks Jump Rings Backs Pins Findings for Adults Women Home DIY

Lumirelle£10.674.8★10 rev

HONGTEYA 28 Colors Crystal Jewellery Making Kit with 1630 Pcs Crystal Gemstone Beads for Ring Earring and Jewelry Making

HONGTEYA£17.994.5★787 rev

Newest

by launch date

Lumirelle Earring Making Kit for Jewelry: 1310 Pieces Complete Supplies with Earring Hooks Jump Rings Backs Pins Findings for Adults Women Home DIY

Lumirelle£10.6710 rev

5mo ago

LYMOOR Jewellery Making Kit 20 Types 1500PCS Crystal Beads with Charm Pendant Earring Making Kit DIY Bracelet Ring Necklace Crystal Tree

LYMOOR£12.486 rev

10mo ago

Mabor 400Pcs Head Pins for Jewelry Making 2 Inch Flat Head & Eye Pins

Mabor£5.1619 rev

11mo ago

Cobee 800 Pcs Earring Hooks for Jewelry Making Earring Making Kit Stainless Steel Bargain Finds Wires Jump Rings for DIY Jewelry Supplies(Silver)

Cobee£4.5829 rev

1y ago

HavaCue 1350 PCS Earring Making Kit 925 Earring Making Supplies Earing Findings for Jewellery Making Hypoallergenic Earrings Making Set Earrings Posts for Jewellery-Making

HavaCue ㅤ£5.7723 rev

1y ago

What buyers say about jewellery making supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent value”

Quality-Overall21%

“Excellent product”

Ease Of Use8%

“Easy to use”

Advertised Vs Actual Product7%

“As pictured”

Color5%

“Colours”

Fun/Entertainment Experience4%

“Kids happy”

Size-Overall4%

“the sizes is perfect”

Gifting Purpose4%

“Good to be gifted”

Strength3%

“Thr case everything comes in is very sturdy”

Correct Contents1%

“Good value for the amount of pieces you get”

What buyers complain about

Quality-Overall17%

“Poor quality box”

Size-Overall16%

“Beads are very small”

Strength7%

“Very flimsy, most broke on first use”

Durability5%

“Not a durable product”

Instructions/User Manual/Troubleshooting4%

“the instructions are rubbish”

Rusts/Corrodes4%

“Rusted”

Color3%

“they turned black within a minute”

Material Quality3%

“PLASTIC”

Defective Material/Parts3%

“Over the place one of the flaps is broken”

Ease Of Use3%

“Not easy to use”

Top return reasons

Size-Overall29%

Quality-Overall14%

Functionality-Overall6%

Advertised Vs Actual Product6%

Defective Material/Parts6%

Thin5%

Strength5%