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Jewellery Making Supplies

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $82K a year here, so Jewellery Making Supplies is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£82K/yr400K searches / yr
90-day growth
-2.4%search demand this quarter
Competition
25%top-5 click share · 57 brands · 60 sellers

Flapen Score

Jewellery Making Supplies against its category

The dotted line is the Home & Garden average. Past it, Jewellery Making Supplies is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery Making Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jewellery Making Supplies 400K times last year and spent an estimated £82K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 400K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
400K
Growth, 90 days vs prior 90
-2.4%
Conversion, latest week
2.0%
Market size, estimated
£82Ka year
Peak month
December1.7× the quietest month
Top search term
jewellery making supplies181K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £3.06 to £28.43. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £10.11 that is £1K to £3K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£3.06–£28.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #140 within Beading & Jewellery-Making. It carries 831 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
99%
Out of stock, average day
5.3%
Average rank
#140in Beading & Jewellery-Making
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
831per listing
Listings tracked
70

04 · Newcomers

Amazon counts 2 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Jewellery Making Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

57 rising

Sellers

60

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

25%

Top 20: 58%

Open market

65%

  • CHRORINE7%
  • JOLCEEY7%
  • HONGTEYA6%
  • Lumirelle5%
  • Funtopia5%
  • ygorios5%

Demand

Jewellery Making Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Jewellery Making Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewellery making supplies181K/yr
  • earring making kit75K/yr
  • jewellery making kits adults26K/yr
  • jewelry making supplies22K/yr
  • jewelry making kit for adults12K/yr
  • necklace making kit adults9K/yr
  • adult jewellery making kit12K/yr
  • jewellery making kit adults10K/yr
  • beading & jewellery-making11K/yr
  • sea glass jewellery making kit7K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery Making Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.03

Poor quality box

Awful quality,all 4 packs were bent and buckled out of shaped

Low quality

Size-Overall16%−0.08

Beads are very small

bit on the large size

To small

Strength7%−0.06

Very flimsy, most broke on first use

Too flimsy

Not sturdy at all

Durability5%−0.03

Not a durable product

Comes apart

didn't last 2 weeks

Instructions/User Manual/Troubleshooting4%

the instructions are rubbish

Instructions are VERY limited

No instructions included

Love

Value For Money22%+1.98

Excellent value

Good for the money

Great value

Quality-Overall21%−0.03

Excellent product

The beads are good quality

Good quality tools

Ease Of Use8%+0.61

Easy to use

Great kit easy to use

Very handy

Advertised Vs Actual Product7%+0.60

As pictured

do the job

As described

Color5%−0.02

Colours

The colours are gorgeous

Everything is silver coloured and of a good, sturdy construction

Return

0.6% Return rate 47% Fixable by listing

Size-Overall29%▅▆▄▅▆█

Beads are very small

bit on the large size

To small

Quality-Overall14%▆▅█▄▆▆

Poor quality box

Awful quality,all 4 packs were bent and buckled out of shaped

Low quality

Functionality-Overall6%█▆▃▅▂▂
Advertised Vs Actual Product6%▄▄▅▅█▅
Defective Material/Parts6%▆▃█▄▄▅

Over the place one of the flaps is broken

Slight faults in the resin on the dolphins

FAQ

Common Jewellery Making Supplies questions

Answered from the same tracked data.