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Jewellery Making

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $42K a year here, so Jewellery Making is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£42K/yr192K searches / yr
90-day growth
+9.3%search demand this quarter
Competition
29%top-5 click share · 54 brands · 78 sellers

Flapen Score

Jewellery Making against its category

The dotted line is the Home & Garden average. Past it, Jewellery Making is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewellery Making market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jewellery Making 192K times last year and spent an estimated £42K. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
1.8%
Market size, estimated
£42Ka year
Peak month
December2.2× the quietest month
Top search term
jewellery making82K searches a year

02 · Price

A sale here is worth £11.81.

Listings sell for £11.81 on average, from £3.37 to £64.75. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.81 that is £0 to £1K a year per listing.

Average price
£11.81under the $15 to $100 sweet spot
Price range
£3.37–£64.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #144 within Beading & Jewellery-Making. It carries 849 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#144in Beading & Jewellery-Making
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
849per listing
Listings tracked
71

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
27 months

Products

Top Jewellery Making products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£840£2K£3K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 falling

Sellers

78

Top-5 brand share

37%

Top 20: 76%

Top-5 click share

29%

Top 20: 65%

Open market

58%

  • HONGTEYA9%
  • Funtopia8%
  • shynek8%
  • HZZXCH7%
  • ygorios5%
  • Dazhqp5%

Demand

Jewellery Making search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Jewellery Making search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewellery making82K/yr
  • necklace making kit23K/yr
  • jewellery making kits adults26K/yr
  • jewelry making15K/yr
  • jewelry making kit for adults12K/yr
  • necklace making kit adults9K/yr
  • adult jewellery making kit12K/yr
  • jewellery making kit for adults5K/yr
  • jewellery-making kits5K/yr
  • jewellery maker3K/yr

Reviews and returns

What reviews say buyers love and hate about Jewellery Making

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.10

even lamp is tooo much tiny

To small

Beads are very small

Quality-Overall14%

Poor quality box

Poor quality

Absolute garbage

Instructions/User Manual/Troubleshooting5%

the instructions are rubbish

Instructions are VERY limited

No instructions included

Material Quality5%−0.06

Do yourself a favour and dont risk purchasing this one, it is a waste of time and cheap plastic

PLASTIC

The wire itself isnt able to to know as the material of the wire

Value For Money5%+0.64

Expensive for what you get

In my opinion only worth about half of what I paid

Way too much money for what it is

Love

Value For Money22%+0.64

Good value

Excellent value for money

Amazing value

Quality-Overall19%

Good quality tools

Excellent product

Very good quality beads

Gifting Purpose9%+0.68

Lovely gift idea

Lovely gift

Good as a present for kids

Ease Of Use8%+0.61

Easy to use

Very handy

Great kit easy to use

Color7%+0.47

The colours are bright

VARIETY OF COLORS

The colours are gorgeous

Return

0.6% Return rate 46% Fixable by listing

Size-Overall29%▆█▃▇▆█

even lamp is tooo much tiny

To small

Beads are very small

Quality-Overall13%▇▅█▄▆▅

Poor quality box

Poor quality

Absolute garbage

Defective Material/Parts9%▂▃▇██▃
Gifting Purpose6%▁▄█▂▃▄
Functionality-Overall6%█▃▃▅▄▂

FAQ

Common Jewellery Making questions

Answered from the same tracked data.