Is jewellery making profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 71 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (55/100).

How competitive is the jewellery making niche?

54 brands and 78 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in jewellery making?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.

When does demand for jewellery making peak?

Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the jewellery making niche?

Listings span £3.37–£64.75; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.

jewellery making

Worth a look

Shows low returns (0.6%), but a small market ($42K/yr) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great29%

top-5 click share — an open shelf

Price range

Great£3.37–£64.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good849.25

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.81

avg listing price — sweet spot $15–$100

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad£42K

£42K/yr · 192K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, jewellery making is a £42K/yr Amazon United Kingdom market (192K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

jewellery making market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £30K–£35K; units × avg price
Conversion rate: 1.8%
Avg BSR: #144
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.4%
Avg brand age: 27 months
Avg seller age: 202 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

54 falling

Sellers

Top-5 brand share

37%

Top 20: 76%

Top-5 click share

29%

Top 20: 65%

Open market

58%

HONGTEYA9%
Funtopia8%
shynek8%
HZZXCH7%
ygorios5%
Dazhqp5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top jewellery making search terms

jewellery making82K/yr +7.0%0.7% conv.
necklace making kit23K/yr +19.1%1.1% conv.
jewellery making kits adults26K/yr +16.5%0.9% conv.
jewelry making15K/yr +8.4%0.2% conv.
jewelry making kit for adults12K/yr -2.4%1.1% conv.
necklace making kit adults9K/yr +36.1%1.1% conv.
adult jewellery making kit12K/yr -4.7%0.9% conv.
jewellery making kit for adults5K/yr +13.1%0.8% conv.
jewellery-making kits5K/yr -9.8%0.4% conv.
jewellery maker3K/yr -13.5%1.0% conv.

All search terms

Top jewellery making products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jewelry Making Kits 10-Piece Findings 4 Beading Wires Jewellery Making Tools with Pliers for Beginners Silver Jewellery Repair Kit for Jewelry Repair Necklaces DIY Craft Supplies

HZZXCH£8.684.3★95 rev

HONGTEYA 28 Colors Crystal Jewellery Making Kit with 1630 Pcs Crystal Gemstone Beads for Ring Earring and Jewelry Making

HONGTEYA£17.994.5★787 rev

shynek Jewelry Making Kit - Adult Supplies with Tools Earring Charms Wires Findings Helping Hands

shynek£28.434.5★4,153 rev

ygorios Jewelry Making Kit for Adults - 1760 PCS Crystal Beads and Supplies DIY Bracelet and Earring Set (Crystal)

ygorios£19.554.4★666 rev

Dazhqp 20000 Clay Beads Bracelet Making Kit 96 Colours 5 Boxes Flat Polymer Heishi Beads Set for Friendship Jewellery Necklace Earring Making Kit with Charm Crafts Gifts for Teen Girls Kids Adults

Dazhqp£11.104.7★569 rev

Newest

by launch date

ASTNIC 316PCS Keyring Making Kit & Bag Charm Kit with Charms Key Ring Hoop Pliers DIY Jewellery Making Supplies for Bracelet Necklace and Jewelry Making Gifts for Girls Women Adults

ASTNIC£14.1737 rev

8mo ago

LYMOOR Jewellery Making Kit 20 Types 1500PCS Crystal Beads with Charm Pendant Earring Making Kit DIY Bracelet Ring Necklace Crystal Tree

LYMOOR£12.486 rev

10mo ago

Funtopia Jewelry Making Kit for Adults 1562pcs Natural Stone Beads Bracelet Making Kit Jewelry Making Supplies Gemstone Crystal Marble Beads for DIY Craft Bracelet Necklace Earrings Amazonite

Funtopia£12.02255 rev

11mo ago

YBEATY 40 Pack Necklace Chains Bulk Gold and Silver Plated DIY Cable Link Chains for DIY Jewelry Making Supplies Jewelry Making Accessories (19 Inches)

YBEATY£6.1568 rev

1y ago

Funtopia 32 Colors Crystal Beads for Jewellery Making 1200 Pcs Bracelet Making Kit Adults Natural Stone Beads 5-8mm Irregular Crystals and Gemstones Chips for Bracelet Necklace Earring DIY Craft

Funtopia£13.25255 rev

1y ago

What buyers say about jewellery making

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good value”

Quality-Overall19%

“Good quality tools”

Gifting Purpose9%

“Lovely gift idea”

Ease Of Use8%

“Easy to use”

Color7%

“The colours are bright”

Advertised Vs Actual Product7%

“As described”

Fun/Entertainment Experience5%

“So much fun”

Size-Overall3%

“the sizes is perfect”

Strength2%

“Thr case everything comes in is very sturdy”

Durability1%

“Good quality and very durable”

What buyers complain about

Size-Overall15%

“even lamp is tooo much tiny”

Quality-Overall14%

“Poor quality box”

Instructions/User Manual/Troubleshooting5%

“the instructions are rubbish”

Material Quality5%

“Do yourself a favour and dont risk purchasing this one, it is a waste of time and cheap plastic”

Value For Money5%

“Expensive for what you get”

Durability3%

“it broke apart all over the floor”

Strength3%

“The findings are very flimsy”

Display Colors3%

“Within the sections there is also not a lot of colour uniformity with many being substantially paler/darker/mixed/veined or opaque vs transparent”

Advertised Vs Actual Product3%

“False advertising, alot less letters than advertised”

Battery Life3%

“Battery is useless”

Top return reasons

Size-Overall29%

Quality-Overall13%

Defective Material/Parts9%

Gifting Purpose6%

Functionality-Overall6%

Advertised Vs Actual Product6%

Strength4%

Color2%

Value For Money2%

Material Quality2%

Common questions

Is jewellery making profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 71 tracked products. 1 of 12 products launched in the last 360 days are still selling. 90-day search growth is +9.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the jewellery making niche?: 54 brands and 78 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in jewellery making?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 0.6%.
When does demand for jewellery making peak?: Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the jewellery making niche?: Listings span £3.37–£64.75; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 849 reviews — the moat a new listing must climb.