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Jesus

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -39.9% this quarter, so Jesus is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£25K/yr288K searches / yr
90-day growth
-39.9%search demand this quarter
Competition
22%top-5 click share · 72 brands · 134 sellers

Flapen Score

Jesus against its category

The dotted line is the Home & Garden average. Past it, Jesus is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jesus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jesus 288K times last year and spent an estimated £25K. The top 5 brands take 32% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -39.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
-39.9%
Conversion, latest week
0.7%
Market size, estimated
£25Ka year
Top search term
jesus182K searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £3.24 to £64.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.17 that is £0 to £1K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£3.24–£64.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #1,295 within Decorative Accessories. It carries 192 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
86%
Out of stock, average day
11.8%
Average rank
#1,295in Decorative Accessories
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
192per listing
Listings tracked
98

04 · Newcomers

Amazon counts 1 of last year's 52 launches as successful.

52 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
52
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Jesus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£493£987£1K£2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

72 rising

Sellers

134

Top-5 brand share

32%

Top 20: 68%

Top-5 click share

22%

Top 20: 54%

Open market

64%

  • Generic8%
  • BC BUILDCLASSIC8%
  • POFET7%
  • Sunlark5%
  • Toyday Traditional & Classic Toys5%
  • Porceosy4%

Demand

Jesus search demand

Weekly searches over the year. Pick a range.

13K8KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Jesus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jesus182K/yr
  • jesus statue49K/yr
  • jesus gifts42K/yr
  • jesus christ9K/yr
  • jesus figurine7K/yr

Reviews and returns

What reviews say buyers love and hate about Jesus

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.61

The sizing was smaller than given on the size chart so they didn't fit

These ducks are a bit larger than average

very small

Quality-Overall14%+1.75

I was waiting a better quality for the price

Trash

Awful quality

Advertised Vs Actual Product12%−0.08

Looked nothing like the photo

False advertising

Not as described

Value For Money10%−0.05

Much cheaper on Shein

I didn't think this would be very good as the price was very cheap

Think it was overpriced

Wood Quality8%−0.08

Cheap & tacky, certainly not made of wood or hand made

Not wood not as described

This product is described as wooden

Love

Quality-Overall32%+1.75

well made

Amazing statue, well made in every single detail I'm very satisfied

Excellent product

Gifting Purpose18%+1.10

Great gift

Funny gift

Gift

Size-Overall10%+0.61

A good size

A cute little size

Perfect size for my door

Value For Money7%−0.05

As advertised and good value

Value is really good

Good value for money

Advertised Vs Actual Product6%−0.08

As advertised and good value

it was exactly as described

Just like the photo

Return

0.5% Return rate 47% Fixable by listing

Size-Overall26%▆▅█▆▅▅

The sizing was smaller than given on the size chart so they didn't fit

These ducks are a bit larger than average

very small

Quality-Overall18%▁█▃▇▆▇

I was waiting a better quality for the price

Trash

Awful quality

Material Quality10%▁▃▄█▂█

feels like rubber or another synthetic material rather than wood

it is a weird orange acrylic material

Cheap nasty plastic

Advertised Vs Actual Product10%█▆▁▃▃▃

Looked nothing like the photo

False advertising

Not as described

Defective Material/Parts5%▁▂▁▃▇█

FAQ

Common Jesus questions

Answered from the same tracked data.