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Jelly Moulds

Fail

Prices span $4.09–$11.37, mostly outside the sweet spot, so Jelly Moulds is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£47K/yr173K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
52%top-5 click share · 16 brands · 31 sellers

Flapen Score

Jelly Moulds against its category

The dotted line is the Home & Garden average. Past it, Jelly Moulds is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jelly Moulds 173K times last year and spent an estimated £47K. The top 5 brands take 72% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
3.9%
Market size, estimated
£47Ka year
Peak month
December1.4× the quietest month
Top search term
jelly moulds85K searches a year

02 · Price

A sale here is worth £7.11.

Listings sell for £7.11 on average, from £4.09 to £11.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.11 that is £2K to £4K a year per listing.

Average price
£7.11under the $15 to $100 sweet spot
Price range
£4.09–£11.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #191 within Bakeware. It carries 1,557 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
3.3%
Average rank
#191in Bakeware
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,557per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Jelly Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

31

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

23%

  • Kilo30%
  • Tala26%
  • LANYOTA6%
  • YXHZVON5%
  • To encounter5%
  • MKNzone5%

Demand

Jelly Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Jelly Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly moulds85K/yr
  • jelly mould43K/yr
  • jelly moulds for children17K/yr
  • jelly moulds traditional8K/yr
  • jelly molds6K/yr
  • jelly mold5K/yr
  • jelly moulds with lids5K/yr
  • silicone jelly moulds4K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall49%−0.31

Too small

Tiny shapes

The molds are super small

Advertised Vs Actual Product22%−0.13

Brand advertised as Kilo but label is Zeal. Supposedly Made in England. Cannot attest to that. Tiny. Capacity is exactly 574ml which is 1 pint. Edges are rather sharp. Grossly overpriced at £7.99.

Not exactly as pictured

Not what it looks like in the photos

Value For Money9%+0.14

The only reason for 4 stars is that it is expensive

Very overpriced

Grossly overpriced at £7.99

Material Quality7%−0.01

Brittle material crack at top after use

Durability3%−0.02

fell apart when trying to take out from them mold

Love

Ease Of Cleaning24%+1.38

As you can see it turned out cleanly

Easy to clean

Easy to washout after

Ease Of Use14%+1.14

Easy to use

These make it super easy to get the jelly out of the mould

just ease it out gently with a plastic spatular Kids were delighted with it at Easter

Quality-Overall14%+1.14

Good quality

Happy with this you get loads for the price, good quality

Very good quality thank you so much

Size-Overall10%−0.31

perfect size

The molds are perfect with the different sizes

Good size

Advertised Vs Actual Product8%−0.13

just what I wanted

Exactly what I wanted

Return

0.6% Return rate 69% Fixable by listing

Size-Overall57%█▄▅▅▅▆

Too small

Tiny shapes

The molds are super small

Quality-Overall11%▆▆██▇█
Advertised Vs Actual Product6%▁█▁▃▁▆

Brand advertised as Kilo but label is Zeal. Supposedly Made in England. Cannot attest to that. Tiny. Capacity is exactly 574ml which is 1 pint. Edges are rather sharp. Grossly overpriced at £7.99.

Not exactly as pictured

Not what it looks like in the photos

Material Quality6%▁▁█▇▅▁

Brittle material crack at top after use

Strength3%▁▁▇▁█▁

FAQ

Common Jelly Moulds questions

Answered from the same tracked data.