jelly moulds
Skip itPrices mostly outside the sweet spot ($4.09–$11.37) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,556.82avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Avg price
Bad£7.11avg listing price — sweet spot $15–$100
Market size
Bad£47K£47K/yr · 173K searches
Price range
Bad£4.09–£11.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, jelly moulds is a £47K/yr Amazon United Kingdom market (173K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
jelly moulds market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £43K–£57K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 3.3%
- Avg brand age
- 24 months
- Avg seller age
- 205 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
31
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
52%
Top 20: 99%
Open market
23%
- Kilo30%
- Tala26%
- LANYOTA6%
- YXHZVON5%
- To encounter5%
- MKNzone5%
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — -10.3% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.4×
Top jelly moulds search terms
- jelly moulds85K/yr
- jelly mould43K/yr
- jelly moulds for children17K/yr
- jelly moulds traditional8K/yr
- jelly molds6K/yr
- jelly mold5K/yr
- jelly moulds with lids5K/yr
- silicone jelly moulds4K/yr
Top jelly moulds products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tala Mini Coloured Jelly Moulds Set of Individual Dessert Moulds 150ml Capacity BPA-Free Plastic Dishwasher Freezer & Fridge Safe Easy Release Jelly Molds Ideal for Puddings and Sweets
Tala£4.624.5★1,692 rev
Kilo L30R Traditional Jelly Mould-Red Plastic 5.91 x 3.94 x 5.91 cm; 70 Grams
Kilo£4.524.4★2,488 rev
Kilo L30L Traditional Jelly Mould-Lime Plastic
Kilo£5.314.4★2,488 rev
Kilo L31L Rabbit Jelly Mould-Lime Plastic
Kilo£6.304.4★2,488 rev
Kilo L31R Zeal Large Rabbit Jelly Mould Red
Kilo£5.124.4★2,488 rev
Newest
by launch date
Mini Highland Cow Ice Cube Mold Cute 3D Highland Cow Silicone Ice Cube Tray Silicone Animal Ice Cube Tray for Chocolate Candy Jelly Homemade Treats
Heyzeibo£6.865 rev
YXHZVON Flower Silicone Cake Mold Silicone Cake Tins for Baking 3D Mousse Cake Baking Molds Reusable Baking Pan for Pastry Bread Jelly Muffins
YXHZVON£5.7031 rev
Tala 6 Cup Teddy Shaped Silicone Mould Reusable LFGB-Grade Silicone Cake Mould for Childrens Baking & Desserts Non-Stick Oven Safe to 230C Dishwasher Safe 30 x 17.5cm
Tala£4.853 rev
12 PCS Pudding Moulds Traditional Jelly Moulds Pudding Cups with Lid Easy Release Jelly Mould Ideal for Puddings and Sweets
NCOALE£9.6915 rev
Tala Silicone Baking Mould 6 Cup Strawberry Shaped Mould for Baking Individual Themed Cakes Biscuits Jellys Freezer Pops and Boiled Sweets BPA Free and Dishwasher Safe
Tala£4.094 rev
Trending
90-day click momentumMini Highland Cow Ice Cube Mold Cute 3D Highland Cow Silicone Ice Cube Tray Silicone Animal Ice Cube Tray for Chocolate Candy Jelly Homemade Treats
Heyzeibo£6.863.8★
Kilo L31L Rabbit Jelly Mould-Lime Plastic
Kilo£6.304.4★
YXHZVON Flower Silicone Cake Mold Silicone Cake Tins for Baking 3D Mousse Cake Baking Molds Reusable Baking Pan for Pastry Bread Jelly Muffins
YXHZVON£5.704.2★
Tala 6 Cup Teddy Shaped Silicone Mould Reusable LFGB-Grade Silicone Cake Mould for Childrens Baking & Desserts Non-Stick Oven Safe to 230C Dishwasher Safe 30 x 17.5cm
Tala£4.853.5★
Naisfei 4 Pcs Fruit Shaped Jelly Molds 3D Mini Pineapple Strawberry Orange Blueberry Mulberry Candle Silicone Fruit Mold for Jelly Fondant Soap Gummy Cake Cupcake Topper Decoration with Dropper
Naisfei£6.474.2★
What buyers say about jelly moulds
What buyers praise and complain about, mined from review topics.What buyers love
“As you can see it turned out cleanly”
“Easy to use”
“Good quality”
“perfect size”
“just what I wanted”
“Value for money”
“Does the job perfectly”
“I use these to make cat treats with an he loves them”
“beautiful colours”
“Very beautiful design”
What buyers complain about
“Too small”
“Brand advertised as Kilo but label is Zeal. Supposedly Made in England. Cannot attest to that. Tiny. Capacity is exactly 574ml which is 1 pint. Edges are rather sharp. Grossly overpriced at £7.99.”
“The only reason for 4 stars is that it is expensive”
“Brittle material crack at top after use”
“fell apart when trying to take out from them mold”
“sticky jelly”
“Not fun to clean up”
“They leak everywhere”
Top return reasons
Common questions
- Is jelly moulds profitable to sell on Amazon United Kingdom?
- The niche generates £47K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the jelly moulds niche?
- 16 brands and 31 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 72% of demand.
- What do buyers complain about in jelly moulds?
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.6%.
- When does demand for jelly moulds peak?
- Demand peaks in Dec; the busiest month runs 1.4× the quietest.
- What does it cost to enter the jelly moulds niche?
- Listings span £4.09–£11.37; the average listing price is £7.11 (sweet spot $15–$100). The average incumbent carries 1,557 reviews — the moat a new listing must climb.