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Japanese Chef Knife

Fail

Shoppers spend only $0 a year here, so Japanese Chef Knife is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£0/yr52K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
31%top-5 click share · 26 brands · 31 sellers

Flapen Score

Japanese Chef Knife against its category

The dotted line is the Home & Garden average. Past it, Japanese Chef Knife is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Japanese Chef Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Japanese Chef Knife 52K times last year and spent an estimated £0. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.0% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December3.8× the quietest month
Top search term
japanese chef knife34K searches a year

02 · Price

A sale here is worth £39.30.

Listings sell for £39.30 on average, from £11.34 to £90.19. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £39.30 that is £0 to £4K a year per listing.

Average price
£39.30inside the $15 to $100 sweet spot
Price range
£11.34–£90.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #70 within Kitchen Knives. It carries 733 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
5.2%
Average rank
#70in Kitchen Knives
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
733per listing
Listings tracked
50

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Japanese Chef Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£0£0£0£0101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

31

Top-5 brand share

61%

Top 20: 96%

Top-5 click share

31%

Top 20: 75%

Open market

34%

  • SHAN ZU23%
  • PAUDIN17%
  • MITSUMOTO SAKARI9%
  • MOSFiATA6%
  • Matsato6%
  • RASSE5%

Demand

Japanese Chef Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Japanese Chef Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • japanese chef knife34K/yr
  • kitchen knives japanese9K/yr
  • chef knifes4K/yr
  • pro cook knives4K/yr

Reviews and returns

What reviews say buyers love and hate about Japanese Chef Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness26%+1.66

Not sharp

not as sharp as it should be

Not as sharp as expected

Quality-Overall14%+1.03

Bad quality

cheap product

Not as good as I expected

Durability10%−0.06

durability just arent there

Not made to last

Broke

Rusts/Corrodes9%−0.11

they rust

Washed once and it rusted

rusting after 3 weeks

Value For Money4%+0.90

This product too expensive

Not worth the money

They look and feel like a more expensive than they are

Love

Sharpness38%+1.66

sharp knife great

Always sharp

Stays sharp

Quality-Overall23%+1.03

Good Quality Knife

Beautiful quality

High quality knives

Value For Money13%+0.90

great value for money

Good value

Excellent Value

Gifting Purpose3%+0.16

Gift

This comes nicely presented so would make an excellent gift

The gift box looks very impressive too

Weight Light2%−0.02

Nice weight

Not too heavy or too light

the knife feels surprisingly lightweight

Return

1.5% Return rate 32% Fixable by listing

Size-Overall23%▃▄▄▅█▄
Sharpness22%▆▅▇█▇▇

Not sharp

not as sharp as it should be

Not as sharp as expected

Quality-Overall12%▆▆▅▆▃█

Bad quality

cheap product

Not as good as I expected

Weight Heavy8%▄█▃▄▂▃

just a tad heavier

point 1 very front heavy

Heavily

Rusts/Corrodes6%█▁▇▄█▃

they rust

Washed once and it rusted

rusting after 3 weeks

FAQ

Common Japanese Chef Knife questions

Answered from the same tracked data.