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Janome Sewing Machine

Fail

The top 5 brands take 100% of clicks, so Janome Sewing Machine is a Fail.

Flapen Score
24
24 / 100
Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 51
Market size
£50K/yr94K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
65%top-5 click share · 4 brands · 32 sellers

Flapen Score

Janome Sewing Machine against its category

The dotted line is the Home & Garden average. Past it, Janome Sewing Machine is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Janome Sewing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Janome Sewing Machine 94K times last year and spent an estimated £50K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 24 out of 100, a Fail.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
0.2%
Market size, estimated
£50Ka year
Peak month
November2.0× the quietest month
Top search term
janome sewing machine57K searches a year

02 · Price

A sale here is worth £242.58.

Listings sell for £242.58 on average, from £74.32 to £424.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £242.58 that is £0 to £24K a year per listing.

Average price
£242.58above the $15 to $100 sweet spot
Price range
£74.32–£424.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #102 within Sewing. It carries 1,107 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
83%
Out of stock, average day
15.2%
Average rank
#102in Sewing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,107per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Janome Sewing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Janome83%
  • Brother8%
  • Singer7%
  • JAGUAR3%

Demand

Janome Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Janome Sewing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • janome sewing machine57K/yr
  • industrial sewing machine20K/yr
  • singer9K/yr
  • uten sewing machine4K/yr
  • janome sewing machines4K/yr

Reviews and returns

What reviews say buyers love and hate about Janome Sewing Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.02

Not good quality

Buying cheap, bad choice

This is a low-quality sewing machine

Durability11%−0.10

lady might it broke completely spiralling into the air

the needle is broken in a couple of months

I had this for just under a year and it broke

Value For Money8%+0.85

Charged £38 to return after trying machine

It could be a little less expensive for such a basic machine

Not worth it

Weight Light7%

and I find the pedal on it's own disappointingly lightweight and flimsy

Worried it will bounce when stitching as its very light weight

Functionality-Overall7%−0.09

onlyy reading glasses stopped it hitting me in the eye

Not able to do canvas

Love

Ease Of Use19%+1.90

Easy to use

easy-to-use machine

Machine is easy to operate

Quality-Overall19%−0.02

Reliable and as described

feels well-made

Good quality

Stitch/Finish/Polish16%+0.89

It handles different fabrics—from cotton to denim—without any issues, and the stitching comes out neat and consistent

I like all the stitches it does

Good sewing machine

Value For Money16%+0.85

Well worth the money

Good value for money

Good price

Assembly/Installation5%+0.47

Easy to set up

requires no assembling

Setup was straightforward

Return

3.1% Return rate 4% Fixable by listing

Functionality-Overall21%▇▄█▇▆▅

onlyy reading glasses stopped it hitting me in the eye

Not able to do canvas

Stitch/Finish/Polish13%▄█▆▆▅▇

low quality, needle broken after couple of uses

it suddenly started sewing backwards

Defective Material/Parts10%▆▆▆█▄▅
Material Quality5%█▃▅▅▁▅
Quality-Overall5%█▄▆▂▃▂

Not good quality

Buying cheap, bad choice

This is a low-quality sewing machine

FAQ

Common Janome Sewing Machine questions

Answered from the same tracked data.