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Janome Sewing Machine

Fail

The top 5 brands take 100% of clicks, so Janome Sewing Machine is a Fail.

Flapen Score
24
24 / 100
Ranks 5,700 of 5,777 Home & Garden niches · −27 vs the category median of 51
Market size
£50K/yr94K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
65%top-5 click share · 4 brands · 32 sellers

Flapen Score

Janome Sewing Machine against its category

The dotted line is the Home & Garden average. Past it, Janome Sewing Machine is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Janome Sewing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Janome Sewing Machine 94K times last year and spent an estimated £50K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
0.2%
Market size, estimated
£50Ka year
Peak month
November2.0× the quietest month
Top search term
janome sewing machine57K searches a year

02 · Price

A sale here is worth £242.58.

Listings sell for £242.58 on average, from £74.32 to £424.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £242.58 that is £0 to £24K a year per listing.

Average price
£242.58above the $15 to $100 sweet spot
Price range
£74.32–£424.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£24K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #102 within Sewing. It carries 1,107 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
83%
Out of stock, average day
15.2%
Average rank
#102in Sewing
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,107per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Janome Sewing Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

32

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

0%

  • Janome83%
  • Brother8%
  • Singer7%
  • JAGUAR3%

Demand

Janome Sewing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Janome Sewing Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • janome sewing machine57K/yr
  • industrial sewing machine20K/yr
  • singer9K/yr
  • uten sewing machine4K/yr
  • janome sewing machines4K/yr

Reviews and returns

What reviews say buyers love and hate about Janome Sewing Machine

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Quality-Overall”
3.1%of orders come back
“Not good quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Janome Sewing Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data