jamie oliver knife set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£64.90avg listing price — sweet spot $15–$100
Price range
Great£14.71–£114.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Okay2,340avg incumbent reviews — the moat a new listing must climb
Market size
Okay£117K£117K/yr · 88K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, jamie oliver knife set is a £117K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 33/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
jamie oliver knife set market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- £81K–£97K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #26
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.3%
- Avg brand age
- 60 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Tefal87%
- Ninja6%
- D.Perlla4%
- ACOQOOS3%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 35 weeks — +0.2% search growth over the last 90 days.Top jamie oliver knife set search terms
- tefal knife set35K/yr
- tefal eversharp knife set10K/yr
- tefal knife set with sharpener6K/yr
- tefal knife12K/yr
- tefal eversharp6K/yr
- tefal knives7K/yr
- tefal knife block4K/yr
- tefal eversharp knife9K/yr
Top jamie oliver knife set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TEFAL EverSharp Pro Knife Block with Integrated Automatic Sharpener 6-Piece Knife Set with Scissors Chef Bread Santoku Utility Paring Knives & Scissors Precision Blades K297S744
Tefal£94.124.7★459 rev
TEFAL EverSharp Pro Stainless Steel Knife Block with Integrated Automatic Sharpener 5-Piece Knife Set Chef Bread Santoku Utility Paring Knives Precision Steel Blades for Cooking K2976S04
Tefal£114.524.8★135 rev
Tefal EverSharp 16.5cm Chef Knife with Integrated Sharpener German Stainless Steel Kitchen Knife with Long Lasting Sharp Blade Ergonomic Handle for Chopping Slicing & Cooking K2569004
Tefal£14.714.5★1,032 rev
Tefal Jamie Oliver 3 Piece Kitchen Knife Set German Stainless Steel Chef Utility & Paring Knives for Everyday Cooking & Meal Prep Precision Sharp Blades Ergonomic Handles K267S355
Tefal£26.784.6★219 rev
Tefal Jamie Oliver 5 Piece Kitchen Knife Block Set German Stainless Steel Ice-Hardened Blades Chef Bread Santoku Utility & Paring Knives Comfortable Handles K267S556
Tefal£71.424.7★709 rev
Newest
by launch dateTEFAL EverSharp Pro Stainless Steel Knife Block with Integrated Automatic Sharpener 5-Piece Knife Set Chef Bread Santoku Utility Paring Knives Precision Steel Blades for Cooking K2976S04
Tefal£114.52135 rev
D.Perlla Knife Set 7 Pieces Kitchen Knife Set with Self Sharpening Wooden Block German Stainless Steel Knife Block Set with Triple Riveted Ergonomic Handle Black
D.Perlla£35.113,098 rev
TEFAL EverSharp Pro Knife Block with Integrated Automatic Sharpener 6-Piece Knife Set with Scissors Chef Bread Santoku Utility Paring Knives & Scissors Precision Blades K297S744
Tefal£94.12459 rev
Knife Set with Block 14 Piece with Built-in Sharpener Kitchen Knives for Chopping Slicing Dicing Cutting by ACOQOOS
ACOQOOS£33.784,364 rev
Tefal Jamie Oliver 3 Piece Kitchen Knife Set German Stainless Steel Chef Utility & Paring Knives for Everyday Cooking & Meal Prep Precision Sharp Blades Ergonomic Handles K267S355
Tefal£26.78219 rev
Trending
90-day click momentumTEFAL EverSharp Pro Stainless Steel Knife Block with Integrated Automatic Sharpener 5-Piece Knife Set Chef Bread Santoku Utility Paring Knives Precision Steel Blades for Cooking K2976S04
Tefal£114.524.8★
Knife Set with Block 14 Piece with Built-in Sharpener Kitchen Knives for Chopping Slicing Dicing Cutting by ACOQOOS
ACOQOOS£33.784.6★
D.Perlla Knife Set 7 Pieces Kitchen Knife Set with Self Sharpening Wooden Block German Stainless Steel Knife Block Set with Triple Riveted Ergonomic Handle Black
D.Perlla£35.114.7★
Tefal Jamie Oliver 3 Piece Kitchen Knife Set German Stainless Steel Chef Utility & Paring Knives for Everyday Cooking & Meal Prep Precision Sharp Blades Ergonomic Handles K267S355
Tefal£26.784.6★
Tefal Jamie Oliver 5 Piece Kitchen Knife Block Set German Stainless Steel Ice-Hardened Blades Chef Bread Santoku Utility & Paring Knives Comfortable Handles K267S556
Tefal£71.424.7★
What buyers say about jamie oliver knife set
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful quality”
“Brilliantly sharp knives”
“Excellent price”
“Comfortable to hold”
“Comfortable grip”
“The knife is sturdy”
“Lovely design, great quality and nice to use”
“Does what it says”
“they fit well in your hand”
“They are just heavy enough to feel substantial yet easy to use”
What buyers complain about
“sadly the scissors handle snapped of after only a few uses”
“The build quality is very poor”
“bit the bullet as they are expensive”
“Blunt not very sharp”
“Took some time to read instructions on sharpening”
“Not fit for purpose”
“two of the smaller knives have developed rust which is a shame as only used it for 2 months”
“feel heavy”
“after a while the black started to come off in my food”
“They can be slippery with wet hands”
Top return reasons
Common questions
- Is jamie oliver knife set profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 9 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (33/100).
- How competitive is the jamie oliver knife set niche?
- 4 brands and 19 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in jamie oliver knife set?
- Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 1.7%.
- What does it cost to enter the jamie oliver knife set niche?
- Listings span £14.71–£114.52; the average listing price is £64.90 (sweet spot $15–$100). The average incumbent carries 2,340 reviews — the moat a new listing must climb.