Jamie Oliver Knife Set
FailThe top 5 brands take 100% of clicks, so Jamie Oliver Knife Set is a Fail.
- Flapen Score
- 33 / 100Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 5133
- Market size
- £117K/yr88K searches / yr
- 90-day growth
- +0.2%search demand this quarter
- Competition
- 87%top-5 click share · 4 brands · 19 sellers
Flapen Score
Jamie Oliver Knife Set against its category
The dotted line is the Home & Garden average. Past it, Jamie Oliver Knife Set is stronger. Inside it, weaker.
Market
The Jamie Oliver Knife Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Jamie Oliver Knife Set 88K times last year and spent an estimated £117K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 88K
- Growth, 90 days vs prior 90
- +0.2%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £117Ka year
- Top search term
- tefal knife set35K searches a year
02 · Price
A sale here is worth £64.90.
Listings sell for £64.90 on average, from £14.71 to £114.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £64.90 that is £6K to £16K a year per listing.
- Average price
- £64.90inside the $15 to $100 sweet spot
- Price range
- £14.71–£114.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £6K–£16K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #26 within Kitchen Knives. It carries 2,340 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.3%
- Average rank
- #26in Kitchen Knives
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,340per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Jamie Oliver Knife Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
TEFAL EverSharp Pro Knife Block with Integrated Automatic Sharpener 6-Piece Knife Set with Scissors Chef Bread Santoku Utility Paring Knives & Scissors Precision Blades K297S744
- Price
- £94.12
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 12mo ago

TEFAL EverSharp Pro Stainless Steel Knife Block with Integrated Automatic Sharpener 5-Piece Knife Set Chef Bread Santoku Utility Paring Knives Precision Steel Blades for Cooking K2976S04
- Price
- £114.52
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 8mo ago

Tefal EverSharp 16.5cm Chef Knife with Integrated Sharpener German Stainless Steel Kitchen Knife with Long Lasting Sharp Blade Ergonomic Handle for Chopping Slicing & Cooking K2569004
- Price
- £14.71
- Rating
- 4.5/5
- Reviews
- 1,032
- Age
- 5y ago

Tefal Jamie Oliver 3 Piece Kitchen Knife Set German Stainless Steel Chef Utility & Paring Knives for Everyday Cooking & Meal Prep Precision Sharp Blades Ergonomic Handles K267S355
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 4y ago

Tefal Jamie Oliver 5 Piece Kitchen Knife Block Set German Stainless Steel Ice-Hardened Blades Chef Bread Santoku Utility & Paring Knives Comfortable Handles K267S556
- Price
- £71.42
- Rating
- 4.7/5
- Reviews
- 709
- Age
- 4y ago
Trending
90-day click momentum
TEFAL EverSharp Pro Stainless Steel Knife Block with Integrated Automatic Sharpener 5-Piece Knife Set Chef Bread Santoku Utility Paring Knives Precision Steel Blades for Cooking K2976S04
- Price
- £114.52
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 8mo ago

Knife Set with Block 14 Piece with Built-in Sharpener Kitchen Knives for Chopping Slicing Dicing Cutting by ACOQOOS
- Price
- £33.78
- Rating
- 4.6/5
- Reviews
- 4,364
- Age
- 3y ago

D.Perlla Knife Set 7 Pieces Kitchen Knife Set with Self Sharpening Wooden Block German Stainless Steel Knife Block Set with Triple Riveted Ergonomic Handle Black
- Price
- £35.11
- Rating
- 4.7/5
- Reviews
- 3,098
- Age
- 11mo ago

Tefal Jamie Oliver 3 Piece Kitchen Knife Set German Stainless Steel Chef Utility & Paring Knives for Everyday Cooking & Meal Prep Precision Sharp Blades Ergonomic Handles K267S355
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 4y ago

Tefal Jamie Oliver 5 Piece Kitchen Knife Block Set German Stainless Steel Ice-Hardened Blades Chef Bread Santoku Utility & Paring Knives Comfortable Handles K267S556
- Price
- £71.42
- Rating
- 4.7/5
- Reviews
- 709
- Age
- 4y ago
Newest
by launch date
TEFAL EverSharp Pro Stainless Steel Knife Block with Integrated Automatic Sharpener 5-Piece Knife Set Chef Bread Santoku Utility Paring Knives Precision Steel Blades for Cooking K2976S04
- Price
- £114.52
- Rating
- 4.8/5
- Reviews
- 135
- Age
- 8mo ago

D.Perlla Knife Set 7 Pieces Kitchen Knife Set with Self Sharpening Wooden Block German Stainless Steel Knife Block Set with Triple Riveted Ergonomic Handle Black
- Price
- £35.11
- Rating
- 4.7/5
- Reviews
- 3,098
- Age
- 11mo ago

TEFAL EverSharp Pro Knife Block with Integrated Automatic Sharpener 6-Piece Knife Set with Scissors Chef Bread Santoku Utility Paring Knives & Scissors Precision Blades K297S744
- Price
- £94.12
- Rating
- 4.7/5
- Reviews
- 459
- Age
- 12mo ago

Knife Set with Block 14 Piece with Built-in Sharpener Kitchen Knives for Chopping Slicing Dicing Cutting by ACOQOOS
- Price
- £33.78
- Rating
- 4.6/5
- Reviews
- 4,364
- Age
- 3y ago

Tefal Jamie Oliver 3 Piece Kitchen Knife Set German Stainless Steel Chef Utility & Paring Knives for Everyday Cooking & Meal Prep Precision Sharp Blades Ergonomic Handles K267S355
- Price
- £26.78
- Rating
- 4.6/5
- Reviews
- 219
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Tefal87%
- Ninja6%
- D.Perlla4%
- ACOQOOS3%
- Open — no brand owns it (0%)
Demand
Jamie Oliver Knife Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1× · 9 of 12 months tracked
Search terms
Top Jamie Oliver Knife Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tefal knife set35K/yr
- tefal eversharp knife set10K/yr
- tefal knife set with sharpener6K/yr
- tefal knife12K/yr
- tefal eversharp6K/yr
- tefal knives7K/yr
- tefal knife block4K/yr
- tefal eversharp knife9K/yr
Reviews and returns
What reviews say buyers love and hate about Jamie Oliver Knife Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
sadly the scissors handle snapped of after only a few uses
Came off in food after couple months
Returning item because on first use scissors fell apart
The build quality is very poor
Not too sure on the quality
slight concern about build quality
bit the bullet as they are expensive
Expensive
definitely not worth the price
Blunt not very sharp
Extremely sharp, had a couple of small cuts to fingers
Took some time to read instructions on sharpening
Love
Beautiful quality
Good quality knives
Good quality knife set
Brilliantly sharp knives
Nice and sharp
Excellent quality and razor sharp
Excellent price
Excellent value for money
Excellent value for money
Comfortable to hold
Easy to use
easy to access
Comfortable grip
They feel comfortable in my hand - no slipping
The grip is great
Return
1.7% Return rate 53% Fixable by listing
Not fit for purpose
after a while the black started to come off in my food
The build quality is very poor
Not too sure on the quality
slight concern about build quality
bit the bullet as they are expensive
Expensive
definitely not worth the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Jamie Oliver Knife Set questions
Answered from the same tracked data.









