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Jamie Oliver Knife Set

Fail

The top 5 brands take 100% of clicks, so Jamie Oliver Knife Set is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£117K/yr88K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 19 sellers

Flapen Score

Jamie Oliver Knife Set against its category

The dotted line is the Home & Garden average. Past it, Jamie Oliver Knife Set is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jamie Oliver Knife Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jamie Oliver Knife Set 88K times last year and spent an estimated £117K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
2.1%
Market size, estimated
£117Ka year
Top search term
tefal knife set35K searches a year

02 · Price

A sale here is worth £64.90.

Listings sell for £64.90 on average, from £14.71 to £114.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £64.90 that is £6K to £16K a year per listing.

Average price
£64.90inside the $15 to $100 sweet spot
Price range
£14.71–£114.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #26 within Kitchen Knives. It carries 2,340 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#26in Kitchen Knives
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,340per listing
Listings tracked
9

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Jamie Oliver Knife Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

19

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Tefal87%
  • Ninja6%
  • D.Perlla4%
  • ACOQOOS3%
  • Open — no brand owns it (0%)

Demand

Jamie Oliver Knife Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1× · 9 of 12 months tracked

Search terms

Top Jamie Oliver Knife Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • tefal knife set35K/yr
  • tefal eversharp knife set10K/yr
  • tefal knife set with sharpener6K/yr
  • tefal knife12K/yr
  • tefal eversharp6K/yr
  • tefal knives7K/yr
  • tefal knife block4K/yr
  • tefal eversharp knife9K/yr

Reviews and returns

What reviews say buyers love and hate about Jamie Oliver Knife Set

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Durability”
1.7%of orders come back
“sadly the scissors handle snapped of after only a few uses”
A buyer, on “Durability”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Jamie Oliver Knife Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data