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Jamie Oliver Knife Set

Fail

The top 5 brands take 100% of clicks, so Jamie Oliver Knife Set is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£117K/yr88K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
87%top-5 click share · 4 brands · 19 sellers

Flapen Score

Jamie Oliver Knife Set against its category

The dotted line is the Home & Garden average. Past it, Jamie Oliver Knife Set is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jamie Oliver Knife Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jamie Oliver Knife Set 88K times last year and spent an estimated £117K. All 4 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
2.1%
Market size, estimated
£117Ka year
Top search term
tefal knife set35K searches a year

02 · Price

A sale here is worth £64.90.

Listings sell for £64.90 on average, from £14.71 to £114.52. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At £64.90 that is £6K to £16K a year per listing.

Average price
£64.90inside the $15 to $100 sweet spot
Price range
£14.71–£114.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
£6K–£16K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #26 within Kitchen Knives. It carries 2,340 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#26in Kitchen Knives
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,340per listing
Listings tracked
9

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Jamie Oliver Knife Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Tefal87%
  • Ninja6%
  • D.Perlla4%
  • ACOQOOS3%
  • Open — no brand owns it (0%)

Demand

Jamie Oliver Knife Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 4.1× · 9 of 12 months tracked

Search terms

Top Jamie Oliver Knife Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tefal knife set35K/yr
  • tefal eversharp knife set10K/yr
  • tefal knife set with sharpener6K/yr
  • tefal knife12K/yr
  • tefal eversharp6K/yr
  • tefal knives7K/yr
  • tefal knife block4K/yr
  • tefal eversharp knife9K/yr

Reviews and returns

What reviews say buyers love and hate about Jamie Oliver Knife Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability26%−0.12

sadly the scissors handle snapped of after only a few uses

Came off in food after couple months

Returning item because on first use scissors fell apart

Quality-Overall18%+1.62

The build quality is very poor

Not too sure on the quality

slight concern about build quality

Value For Money9%+1.48

bit the bullet as they are expensive

Expensive

definitely not worth the price

Sharpness9%

Blunt not very sharp

Extremely sharp, had a couple of small cuts to fingers

Instructions/User Manual/Troubleshooting5%

Took some time to read instructions on sharpening

Love

Quality-Overall30%+1.62

Beautiful quality

Good quality knives

Good quality knife set

Sharpness27%

Brilliantly sharp knives

Nice and sharp

Excellent quality and razor sharp

Value For Money15%+1.48

Excellent price

Excellent value for money

Excellent value for money

Ease Of Use5%+0.35

Comfortable to hold

Easy to use

easy to access

Grip3%+0.10

Comfortable grip

They feel comfortable in my hand - no slipping

The grip is great

Return

1.7% Return rate 53% Fixable by listing

Size-Overall25%▇▆█▃▂▆

Not fit for purpose

Color15%▄█▂█▂▃

after a while the black started to come off in my food

Quality-Overall13%▂▃▂▅█▃

The build quality is very poor

Not too sure on the quality

slight concern about build quality

Defective Material/Parts8%▃▆█▄▃▆
Value For Money6%▁▆█▄▁▄

bit the bullet as they are expensive

Expensive

definitely not worth the price

FAQ

Common Jamie Oliver Knife Set questions

Answered from the same tracked data.