Is jam pan profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Skip it (45/100).

How competitive is the jam pan niche?

7 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in jam pan?

Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.7%.

When does demand for jam pan peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 7.6× the quietest.

What does it cost to enter the jam pan niche?

Listings span £4.93–£54.61; the average listing price is £30.30 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.

jam pan

Skip it

A small market ($43K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£30.30

avg listing price — sweet spot $15–$100

Price range

Great£4.93–£54.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.4%

90-day search growth — must beat 0% to launch

Review moat

Good1,139.36

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Market size

Bad£43K

£43K/yr · 38K searches

According to Flapen's Amazon United Kingdom niche tracking, jam pan is a £43K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

jam pan market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £45K–£61K; units × avg price
Conversion rate: 3.7%
Avg BSR: #827
Page quality: 0%
Prime: 50%
Sponsored: 57%
Out of stock: 2.8%
Avg brand age: 66 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

KitchenCraft27%
Gardening Naturally24%
Penguin Home23%
Kilner11%
VonShef8%
Buckingham5%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.4% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 7.6×

Open Trend

Top jam pan search terms

jam pan14K/yr +61.7%4.2% conv.
preserving pan11K/yr -4.2%3.8% conv.
jam pans6K/yr +29.7%2.6% conv.
jam pan for induction hob5K/yr +50.9%7.4% conv.
jam making pan3K/yr +71.6%4.5% conv.

All search terms

Top jam pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KitchenCraft Jam Pan Home Made Maslin/Jam Pan for Induction Hob with Recipe in Gift Box Stainless Steel 9 litres Silver

KitchenCraft£27.224.8★2,507 rev

Jam Pan Stainless Steel Maslin 8.5 litres for Making Jams and Chutneys Suitable for Induction Hobs Electric and Gas

Gardening Naturally£29.904.8★67 rev

Penguin Home Jam Pan & Maslin Pan 8.5 Litre Stainless Steel Lockable Handle & Induction Safe Suitable for All Hobs Suitable for Dishwasher Fridge & Freezer Diameter 30.5 cm

Penguin Home£31.764.7★417 rev

Penguin Home 5L Maslin Pan with 14cm Wide Neck Jam Funnel Stainless Steel Pot with Steel Canning Funnel for Preserving Combo Maslin Pan & Jam Funnel with Side Handle

Penguin Home£25.074.7★141 rev

Kilner 8 Litre Stainless Steel Preserving Pan with Encapsulated Base Ideal for Jam Chutneys Soups and Stews

Kilner£44.394.6★479 rev

Newest

by launch date

Jam Pan Stainless Steel Maslin Pan with Lid

Gardening Naturally£39.865 rev

8mo ago

Jam Pan Stainless Steel Maslin 8.5 litres for Making Jams and Chutneys Suitable for Induction Hobs Electric and Gas

Gardening Naturally£29.9067 rev

1y ago

Penguin Home 5L Maslin Pan with 14cm Wide Neck Jam Funnel Stainless Steel Pot with Steel Canning Funnel for Preserving Combo Maslin Pan & Jam Funnel with Side Handle

Penguin Home£25.07141 rev

4y ago

Penguin Home Jam Pan Maslin Pot of 5 Litre Stainless Steel Lockable Handle Induction Fridge & Freezer Safe Home Made Chutney Marmalade Pot Diameter 24cm

Penguin Home£28.02187 rev

5y ago

Jam Making Kit Starter Bundle Includes Maslin Pan Suitable for Electric Gas or Induction Hob 6 x Jars & Lids Thermometer Funnel & Labels Comes Boxed

Gardening Naturally£54.6144 rev

5y ago

What buyers say about jam pan

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Excellent product”

Value For Money16%

“Decent price”

Ease Of Cleaning13%

“Cleans like a dream no catching on base”

Heating6%

“heavy solid base making for good even heat distribution”

Size-Overall5%

“Good size”

Advertised Vs Actual Product5%

“does the job”

Strength4%

“Very good quality sturdy too”

Ease Of Use3%

“a pleasure to use”

Design-Overall3%

“Excellent construction, even bigger than I thought”

Cooking Experience2%

“A very good pan & would recommend”

What buyers complain about

Smell19%

“Bad chemical smell and taste”

Size-Overall17%

“Not fit for purpose at all”

Quality-Overall10%

“Cheap”

Thickness8%

“Its thin”

Defective Material/Parts6%

“no spare parts can be bought”

Strength6%

“Jars, very flimsy and all parts just rubbish quality”

Jamming/Clogging4%

“Only once had a problem with burnt jam on the bottom”

Scratch Resistance4%

“Be aware when cleaning that its steel so it will scratch if you use coarse cleaning fabrics or metal wool”

Top return reasons

Size-Overall51%

Compatibility-Overall13%

Quality-Overall8%

Thin4%

Functionality-Overall4%

Scratch Resistance3%

Rusts/Corrodes3%

Product Condition2%

Heating2%

Advertised Vs Actual Product2%

Common questions

Is jam pan profitable to sell on Amazon United Kingdom?: The niche generates £43K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +35.4%. Flapen's verdict: Skip it (45/100).
How competitive is the jam pan niche?: 7 brands and 40 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in jam pan?: Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.7%.
When does demand for jam pan peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 7.6× the quietest.
What does it cost to enter the jam pan niche?: Listings span £4.93–£54.61; the average listing price is £30.30 (sweet spot $15–$100). The average incumbent carries 1,139 reviews — the moat a new listing must climb.