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Jam Pan

Fail

Shoppers spend only $43K a year here, so Jam Pan is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£43K/yr38K searches / yr
90-day growth
+35.4%search demand this quarter
Competition
69%top-5 click share · 7 brands · 40 sellers

Flapen Score

Jam Pan against its category

The dotted line is the Home & Garden average. Past it, Jam Pan is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jam Pan 38K times last year and spent an estimated £43K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+35.4%
Conversion, latest week
3.7%
Market size, estimated
£43Ka year
Peak month
August7.6× the quietest month
Top search term
jam pan14K searches a year

02 · Price

A sale here is worth £30.30.

Listings sell for £30.30 on average, from £4.93 to £54.61. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £30.30 that is £3K to £8K a year per listing.

Average price
£30.30inside the $15 to $100 sweet spot
Price range
£4.93–£54.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£3K–£8K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #827 within Preserving. It carries 1,139 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
50%
Out of stock, average day
2.8%
Average rank
#827in Preserving
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,139per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Jam Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

40

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

2%

  • KitchenCraft27%
  • Gardening Naturally24%
  • Penguin Home23%
  • Kilner11%
  • VonShef8%
  • Buckingham5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Jam Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 7.6×

Search terms

Top Jam Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam pan14K/yr
  • preserving pan11K/yr
  • jam pans6K/yr
  • jam pan for induction hob5K/yr
  • jam making pan3K/yr

Reviews and returns

What reviews say buyers love and hate about Jam Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell19%−0.27

Bad chemical smell and taste

Smells

can't get the smell away

Size-Overall17%−0.03

Not fit for purpose at all

For small makes

Quality-Overall10%+1.02

Cheap

Jars, very flimsy and all parts just rubbish quality

Absolute Rubbish Quality

Thickness8%−0.05

Its thin

yes its a bit thin

Defective Material/Parts6%−0.09

no spare parts can be bought

Love

Quality-Overall29%+1.02

Excellent product

Excellent quality pan

Good quality pan

Value For Money16%+0.96

Decent price

Good value

Excellent value

Ease Of Cleaning13%+0.68

Cleans like a dream no catching on base

cleans up well

Easy to clean

Heating6%+0.45

heavy solid base making for good even heat distribution

I had no issues with hot spots or marmalade sticking to the pan

Size-Overall5%−0.03

Good size

Really good fits onto the hot plates fine

Good size and as described in the information about the product

Return

0.7% Return rate 58% Fixable by listing

Size-Overall51%▇▇▇█▅▄

Not fit for purpose at all

For small makes

Compatibility-Overall13%▃▆▃▄█▄
Quality-Overall8%▃▅█▇▃▁

Cheap

Jars, very flimsy and all parts just rubbish quality

Absolute Rubbish Quality

Thin4%▆▁▁▁▃█
Functionality-Overall4%▇█▁▁▁▅

FAQ

Common Jam Pan questions

Answered from the same tracked data.