jam jars
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good676.6avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.1%90-day search growth — must beat 0% to launch
Price range
Good£2.27–£34.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.95avg listing price — sweet spot $15–$100
Market size
Okay£113K£113K/yr · 76K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United Kingdom niche tracking, jam jars is a £113K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 62/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
jam jars market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £78K–£104K
- units × avg price
- Conversion rate
- 11.5%
- Avg BSR
- #685
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 67%
- Out of stock
- 6.1%
- Avg brand age
- 39 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
66
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
42%
Top 20: 78%
Open market
32%
- Maison & White19%
- volila14%
- Le Parfait12%
- Showvigor8%
- Eidoct8%
- ComSaf7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +38.1% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.6×
Top jam jars search terms
- jam jars with lids 250ml31K/yr
- jam jars with lids 350ml23K/yr
- le parfait jars6K/yr
- jam jars with lids 200ml7K/yr
- amazon jam jars3K/yr
- jam jars amazon3K/yr
- jam jars.4K/yr
Top jam jars products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hexagonal Glass Jam Jars Set of 24 x 250ml Preserve Pots with Gingham Lids Airtight Pickle Sauce & Honey Jars Glass Storage for DIY Gifting Overnight Oats & Kitchen Use M&W
Maison & White£16.454.7★1,674 rev
volila Jam Jars with Lids - 350ml Round Jam Jars with Red Gingham Screw Top Lids - Airtight Jars with Lid for Jam Preserves Marmalade and Pickle - Preserving Jars with Labels and Pen (12 Pack)
volila£11.834.6★279 rev
Showvigor 6pack Glass Jam Jars with Red Gingham Lid - 280ml/9oz - Hexagonal Storage Glass Jars Clear Airtight Jar for Pickling Chutney Jam Coffee
Showvigor£6.744.4★1,238 rev
ComSaf Jam Jars with Lids 240ml 12 Pack Round Glass Jars with Red Gingham Lids Airtight Preserving Jars for Homemade Jam Chutney and Pickles Mason Jars with Labels for Gifting or Daily Storage
ComSaf£11.494.7★45 rev
Glass Jam Jars | Set of 12 | Wide Mouth 324ml Glass Preserve Pots | Screw Top Red Gingham Lids | Airtight Pickle Jars | Homemade Jam Marmalade & Chutney Jar | M&W
Maison & White£13.684.6★1,466 rev
Newest
by launch dateComSaf Jam Jars with Lids 240ml 12 Pack Round Glass Jars with Red Gingham Lids Airtight Preserving Jars for Homemade Jam Chutney and Pickles Mason Jars with Labels for Gifting or Daily Storage
ComSaf£11.4945 rev
Showvigor 6pack Glass Jam Jars with Red Gingham Lid - 280ml/9oz - Hexagonal Storage Glass Jars Clear Airtight Jar for Pickling Chutney Jam Coffee
Showvigor£6.741,238 rev
Le Parfait Jam Jars Clear Canning Jars w/Colorful Airtight Metal Lids | Sturdy French Faceted Non-Slip Glass Body | Works for Jam + Jelly Storage Snacks Picnic DIY | 13oz (Pack of 6) 385ml
Le Parfait£9.8519 rev
MAGNA RETAIL Hexagonal Jam Jars - Set of 24 | 250ml Capacity | Glass Jars with Lids | Preserving Pots | Screw Top Gingham Lids | Airtight Pickling & Sauce | Wedding Favours | Sweets Herbs & Spices
MAGNA RETAIL£14.3217 rev
Glass Jam Jars 6 Pack Hexagonal Storage Glass Jars with Screw Top 280ml/9oz
DYUEE£8.5422 rev
Trending
90-day click momentumComSaf Jam Jars with Lids 240ml 12 Pack Round Glass Jars with Red Gingham Lids Airtight Preserving Jars for Homemade Jam Chutney and Pickles Mason Jars with Labels for Gifting or Daily Storage
ComSaf£11.494.7★
MAGNA RETAIL Hexagonal Jam Jars - Set of 24 | 250ml Capacity | Glass Jars with Lids | Preserving Pots | Screw Top Gingham Lids | Airtight Pickling & Sauce | Wedding Favours | Sweets Herbs & Spices
MAGNA RETAIL£14.324.6★
Le Parfait Jam Jars Clear Canning Jars w/Colorful Airtight Metal Lids | Sturdy French Faceted Non-Slip Glass Body | Works for Jam + Jelly Storage Snacks Picnic DIY | 13oz (Pack of 6) 385ml
Le Parfait£9.854.7★
Le Parfait Super Jar - 3L French Glass Canning Jar Wide Mouth Airtight Lid Clear Glass (96oz/3 Quarts 1 pk)
Le Parfait£12.594.6★
DYUEE Glass Jam Jars Set of 9 with Red Gingham Lid 280ml/9oz
DYUEE£8.854.6★
What buyers say about jam jars
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“lids all fit properly”
“Good price”
“Just as advertised”
“Perfect for storing almost anything you can think of in the kitchen”
“Ease of use”
“sturdy”
“Easy to wash”
“All durable”
“good design”
What buyers complain about
“These are small halfsize jars”
“Not great quality glass”
“Breaks Easily”
“Bit leaky”
“Misleading description”
“jams in them”
“the lid has seriously corroded”
“Do not keep smells in the jar the best”
“At the advertised price of 17 pounds for 12 x 360ml jar, they are a little bit expensive compared to the cooking and hobby shops”
“- jar is clear. no measurements”
Top return reasons
Common questions
- Is jam jars profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 43 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Worth a look (62/100).
- How competitive is the jam jars niche?
- 21 brands and 66 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in jam jars?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 0.6%.
- When does demand for jam jars peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 18.6× the quietest.
- What does it cost to enter the jam jars niche?
- Listings span £2.27–£34.31; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 677 reviews — the moat a new listing must climb.