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Jam Jars

Maybe

Returns run at only 0.6% of orders. But shoppers spend only $113K a year here, so Jam Jars is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£113K/yr76K searches / yr
90-day growth
+38.1%search demand this quarter
Competition
42%top-5 click share · 21 brands · 66 sellers

Flapen Score

Jam Jars against its category

The dotted line is the Home & Garden average. Past it, Jam Jars is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jam Jars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Jam Jars 76K times last year and spent an estimated £113K. The top 5 brands take 61% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

11.5% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.5% of those searches ended in a purchase. Searches in the last 90 days moved +38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+38.1%
Conversion, latest week
11.5%
Market size, estimated
£113Ka year
Peak month
August18.6× the quietest month
Top search term
jam jars with lids 250ml31K searches a year

02 · Price

A sale here is worth £12.95.

Listings sell for £12.95 on average, from £2.27 to £34.31. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £12.95 that is £0 to £1K a year per listing.

Average price
£12.95under the $15 to $100 sweet spot
Price range
£2.27–£34.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #685 within Preserving. It carries 677 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
60%
Out of stock, average day
6.1%
Average rank
#685in Preserving
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
677per listing
Listings tracked
43

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Jam Jars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

66

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

42%

Top 20: 78%

Open market

32%

  • Maison & White19%
  • volila14%
  • Le Parfait12%
  • Showvigor8%
  • Eidoct8%
  • ComSaf7%

Demand

Jam Jars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 18.6×

Search terms

Top Jam Jars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jam jars with lids 250ml31K/yr
  • jam jars with lids 350ml23K/yr
  • le parfait jars6K/yr
  • jam jars with lids 200ml7K/yr
  • amazon jam jars3K/yr
  • jam jars amazon3K/yr
  • jam jars.4K/yr

Reviews and returns

What reviews say buyers love and hate about Jam Jars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%+0.41

These are small halfsize jars

Theyre a little larger than expected

These jars are quite small

Quality-Overall14%+0.89

Not great quality glass

Absolute rubbish

Such bad quality

Durability12%−0.09

Breaks Easily

Broke after 2 uses

The jar cracked within a week of using it

Leak-Proof8%

Bit leaky

The two-piece lid system is supposed to be leak-proof

leaks if turned upside down

Advertised Vs Actual Product7%−0.03

Misleading description

The dimensions provided don't give enough information and are misleading

Its misleading the seal tops

Love

Quality-Overall30%+0.89

Excellent product

Good quality jar

Good quality glass

Size-Overall17%+0.41

lids all fit properly

They are a good size and look great

these are a much better size

Value For Money12%+1.04

Good price

good value

Good value for money

Advertised Vs Actual Product9%−0.03

Just as advertised

Just what I needed

As described

Storage Capacity5%+0.70

Perfect for storing almost anything you can think of in the kitchen

A useful storage jar

Good storage

Return

0.6% Return rate 83% Fixable by listing

Size-Overall70%▇█▇█▇█

These are small halfsize jars

Theyre a little larger than expected

These jars are quite small

Defective Material/Parts8%▁▃█▅██
Advertised Vs Actual Product3%█▂▆▂▃▃

Misleading description

The dimensions provided don't give enough information and are misleading

Its misleading the seal tops

Shape/Style3%█▆▃▅▃▁
Quality-Overall2%▁▆▁▂█▄

Not great quality glass

Absolute rubbish

Such bad quality

FAQ

Common Jam Jars questions

Answered from the same tracked data.