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Iz420ukt

Fail

Demand is soft, at -51.9% this quarter, so Iz420ukt is a Fail.

Flapen Score
20
20 / 100
Ranks 5,755 of 5,777 Home & Garden niches · −31 vs the category median of 51
Market size
£49K/yr19K searches / yr
90-day growth
-51.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 52 sellers

Flapen Score

Iz420ukt against its category

The dotted line is the Home & Garden average. Past it, Iz420ukt is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iz420ukt market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iz420ukt 19K times last year and spent an estimated £49K. One brand takes every click. Flapen scores it 20 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -51.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-51.9%
Conversion, latest week
1.3%
Market size, estimated
£49Ka year
Top search term
iz420ukt8K searches a year

02 · Price

A sale here is worth £196.82.

Listings sell for £196.82 on average, from £169.96 to £230.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 100 to 250 of them. At £196.82 that is £20K to £49K a year per listing.

Average price
£196.82above the $15 to $100 sweet spot
Price range
£169.96–£230.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
100–250
Revenue per listing a year
£20K–£49K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Vacuums & Floor Care. It carries 821 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Vacuums & Floor Care
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
821per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Shark100%

Demand

Iz420ukt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26JanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 3.2× · 7 of 12 months tracked

Search terms

Top Iz420ukt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iz420ukt8K/yr
  • shark iz420ukt6K/yr
  • shark stratos iz420ukt5K/yr

Reviews and returns

What reviews say buyers love and hate about Iz420ukt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life25%

battery dies

Poor Battery Life

Battery doesnt last

Durability10%

Broke within 10 months

Really does not last

Not very durable

Weight Heavy7%

Very heavy,

It is so heavy for me

Im marking this down as I find the handheld part too heavy

Charging7%

Takes far too long to charge

Then takes 3 hours to charge

cant because your waiting for the battery to recharge

Quality-Overall6%

It certainly isn't Dyson quality

Low quality

Not as good as I had hoped for

Love

Ease Of Cleaning16%

This cleaner is quite heavenly

Excellent at cleaning

Quite a good vacuum cleaner

Quality-Overall14%

Good set of tools

Quality product

It performs well overall

Ease Of Use12%

Easy to use

easy to use accessories

easy to manage

Value For Money11%

a lot cheaper

Great value for money

Good price

Battery Life6%

decent battery life

long lasting batteries

Battery is strong

Return

4.1% Return rate 0% Fixable by listing

Weight Heavy21%▄▅▆▆▅█

Very heavy,

It is so heavy for me

Im marking this down as I find the handheld part too heavy

Battery Life19%█▇▇▆▆▆

battery dies

Poor Battery Life

Battery doesnt last

Functionality-Overall11%█▇▆▃▃▆
Charging9%▄▂█▆█▄

Takes far too long to charge

Then takes 3 hours to charge

cant because your waiting for the battery to recharge

Product Condition7%▁▄▄█▄▃

FAQ

Common Iz420ukt questions

Answered from the same tracked data.