Ironing Mat
MaybeReturns run at only 1.2% of orders. But shoppers spend only $45K a year here, so Ironing Mat is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £45K/yr72K searches / yr
- 90-day growth
- +20.8%search demand this quarter
- Competition
- 63%top-5 click share · 14 brands · 31 sellers
Flapen Score
Ironing Mat against its category
The dotted line is the Home & Garden average. Past it, Ironing Mat is stronger. Inside it, weaker.
Market
The Ironing Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ironing Mat 72K times last year and spent an estimated £45K. The top 5 brands take 71% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.4% of searches ended in a purchase last week.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- +20.8%
- Conversion, latest week
- 5.4%
- Market size, estimated
- £45Ka year
- Top search term
- ironing mat50K searches a year
02 · Price
A sale here is worth £11.46.
Listings sell for £11.46 on average, from £2.50 to £26.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.46 that is £1K to £3K a year per listing.
- Average price
- £11.46under the $15 to $100 sweet spot
- Price range
- £2.50–£26.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #170 within Irons, Steamers & Accessories. It carries 5,156 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 12.4%
- Average rank
- #170in Irons, Steamers & Accessories
- Average rating
- 4.17 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,156per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Ironing Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
LIVIVO Portable Ironing Mat - Heat-proof Foldable Travel Iron Mat Table Top with Metallised Cover to Reflect Heat - Ironing Pad for Steam Pressing on Tabletop & Bed - Great for Travel & Business Trips
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 8y ago

LPMXYW Ironing Mat table top Ironing Boards Travel Iron Mat Ironing Pad Portable Ironing Board Ironing Pad for Steam Pressing on Tabletop or Bed Thicken Tabletop Ironing Mat For Sewing
- Price
- £6.49
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 2y ago

Ironing Mat Foldable Portable Travel Ironing Pad for Tabletop & Bed Heat Resistant & Non-Slip Iron Mat for Sewing Steam Pressing Compact Ironing Board for Home Travel & Business Trips
- Price
- £5.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago

Encasa XO Ironing Mat/Pad (70x50 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Black Arrow
- Price
- £12.05
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 3y ago

Encasa XO Ironing Mat/Pad (120x70 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Big Leaves Green
- Price
- £17.74
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 5y ago
Trending
90-day click momentum
1Pc Heat-Resistant Mesh Ironing Cloth 40×60cm Protective Pressing Pad Prevents Scorch & Shine Folds or Rolls Up for Easy Storage
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Encasa XO Ironing Mat/Pad (70x50 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Green Leaflet
- Price
- £13.65
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 1y ago

LIVIVO Portable Ironing Mat - Heat-proof Foldable Travel Iron Mat Table Top with Metallised Cover to Reflect Heat - Ironing Pad for Steam Pressing on Tabletop & Bed - Great for Travel & Business Trips
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 8y ago

Ironing Mat Thickened Portable Ironing Mat with Heat Resistant Mesh for Tabletop Bed & Steam Pressing Travel & Business Trips
- Price
- £5.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago

Ironing Mat Foldable Portable Travel Ironing Pad for Tabletop & Bed Heat Resistant & Non-Slip Iron Mat for Sewing Steam Pressing Compact Ironing Board for Home Travel & Business Trips
- Price
- £5.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago
Newest
by launch date
1Pc Heat-Resistant Mesh Ironing Cloth 40×60cm Protective Pressing Pad Prevents Scorch & Shine Folds or Rolls Up for Easy Storage
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ironing Mat Thickened Portable Ironing Mat with Heat Resistant Mesh for Tabletop Bed & Steam Pressing Travel & Business Trips
- Price
- £5.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago

Ironing Mat Foldable Portable Travel Ironing Pad for Tabletop & Bed Heat Resistant & Non-Slip Iron Mat for Sewing Steam Pressing Compact Ironing Board for Home Travel & Business Trips
- Price
- £5.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago

Encasa XO Ironing Mat/Pad (70x50 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Green Leaflet
- Price
- £13.65
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 1y ago

smart&gentle Super Soft Ironing Pad for Table heat-resistant 100x65cm non-slip ironing mat with moisture protection for steam irons made in Germany
- Price
- £16.90
- Rating
- 4.4/5
- Reviews
- 24,717
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
31
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
24%
- LIVIVO26%
- LPMXYW15%
- Encasa15%
- TAGMEIU9%
- smart&gentle6%
- Minky5%
Demand
Ironing Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked
Search terms
Top Ironing Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ironing mat50K/yr
- ironing pad9K/yr
- ironing mats table top7K/yr
- iron mat6K/yr
Reviews and returns
What reviews say buyers love and hate about Ironing Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No ironing board
Love
Good quality
Great product
Brilliant quality easy to use
Very useful product
Just handy to have
Very handy for me as Im disabled
Does the job
As described
Same as described
Great thickness
Also, thin enough to pack away without taking up space
Thickness
Useful size to put on kitchen counter
Decent size
Return
1.2% Return rate 59% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ironing Mat questions
Answered from the same tracked data.









