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Ironing Mat

Maybe

Returns run at only 1.2% of orders. But shoppers spend only $45K a year here, so Ironing Mat is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£45K/yr72K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
63%top-5 click share · 14 brands · 31 sellers

Flapen Score

Ironing Mat against its category

The dotted line is the Home & Garden average. Past it, Ironing Mat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ironing Mat 72K times last year and spent an estimated £45K. The top 5 brands take 71% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.4% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
5.4%
Market size, estimated
£45Ka year
Top search term
ironing mat50K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £2.50 to £26.43. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £11.46 that is £1K to £3K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£2.50–£26.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #170 within Irons, Steamers & Accessories. It carries 5,156 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
12.4%
Average rank
#170in Irons, Steamers & Accessories
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,156per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ironing Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

31

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

24%

  • LIVIVO26%
  • LPMXYW15%
  • Encasa15%
  • TAGMEIU9%
  • smart&gentle6%
  • Minky5%

Demand

Ironing Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Search terms

Top Ironing Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ironing mat50K/yr
  • ironing pad9K/yr
  • ironing mats table top7K/yr
  • iron mat6K/yr

Reviews and returns

What reviews say buyers love and hate about Ironing Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall100%+0.32

No ironing board

Love

Quality-Overall22%+1.92

Good quality

Great product

Brilliant quality easy to use

Ease Of Use21%

Very useful product

Just handy to have

Very handy for me as Im disabled

Advertised Vs Actual Product13%−0.39

Does the job

As described

Same as described

Thickness11%+0.85

Great thickness

Also, thin enough to pack away without taking up space

Thickness

Size-Overall9%−0.09

Useful size to put on kitchen counter

Decent size

Return

1.2% Return rate 59% Fixable by listing

Size-Overall51%▃▄█▂▆▅
Quality-Overall12%█▆▁▄▄▁
Thin11%█▄▁▇▂▃
Advertised Vs Actual Product6%▁█▁▆▁▁
Heating4%▁▇▁█▁▁

FAQ

Common Ironing Mat questions

Answered from the same tracked data.