Ironing Mat
Ironing Mat shows low returns (1.2%), but a small market ($45K/yr) keeps it on the watch list.
Flapen Score
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Is Ironing Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ironing Mat is a £45K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 71% of demand. Verdict: Worth a look — 50/100.
Ironing Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +20.8% over the last 90 days and 5.4% of searches end in a purchase.
£45K
revenue / yr
Who owns the niche?
The top 5 brands hold 71% of demand, so 29% of the market is open.
29%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 18 products
Top Ironing Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LIVIVO Portable Ironing Mat - Heat-proof Foldable Travel Iron Mat Table Top with Metallised Cover to Reflect Heat - Ironing Pad for Steam Pressing on Tabletop & Bed - Great for Travel & Business Trips
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 8y ago
LPMXYW Ironing Mat table top Ironing Boards Travel Iron Mat Ironing Pad Portable Ironing Board Ironing Pad for Steam Pressing on Tabletop or Bed Thicken Tabletop Ironing Mat For Sewing
- Price
- £6.49
- Rating
- 4.3/5
- Reviews
- 168
- Age
- 2y ago
Ironing Mat Foldable Portable Travel Ironing Pad for Tabletop & Bed Heat Resistant & Non-Slip Iron Mat for Sewing Steam Pressing Compact Ironing Board for Home Travel & Business Trips
- Price
- £5.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago
Encasa XO Ironing Mat/Pad (70x50 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Black Arrow
- Price
- £12.05
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 3y ago
Encasa XO Ironing Mat/Pad (120x70 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Big Leaves Green
- Price
- £17.74
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 5y ago
Trending
90-day click momentum
1Pc Heat-Resistant Mesh Ironing Cloth 40×60cm Protective Pressing Pad Prevents Scorch & Shine Folds or Rolls Up for Easy Storage
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Encasa XO Ironing Mat/Pad (70x50 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Green Leaflet
- Price
- £13.65
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 1y ago
LIVIVO Portable Ironing Mat - Heat-proof Foldable Travel Iron Mat Table Top with Metallised Cover to Reflect Heat - Ironing Pad for Steam Pressing on Tabletop & Bed - Great for Travel & Business Trips
- Price
- £8.00
- Rating
- 4.4/5
- Reviews
- 888
- Age
- 8y ago
Ironing Mat Thickened Portable Ironing Mat with Heat Resistant Mesh for Tabletop Bed & Steam Pressing Travel & Business Trips
- Price
- £5.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Ironing Mat Foldable Portable Travel Ironing Pad for Tabletop & Bed Heat Resistant & Non-Slip Iron Mat for Sewing Steam Pressing Compact Ironing Board for Home Travel & Business Trips
- Price
- £5.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago
Newest
by launch date1Pc Heat-Resistant Mesh Ironing Cloth 40×60cm Protective Pressing Pad Prevents Scorch & Shine Folds or Rolls Up for Easy Storage
- Price
- £2.50
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
Ironing Mat Thickened Portable Ironing Mat with Heat Resistant Mesh for Tabletop Bed & Steam Pressing Travel & Business Trips
- Price
- £5.69
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 7mo ago
Ironing Mat Foldable Portable Travel Ironing Pad for Tabletop & Bed Heat Resistant & Non-Slip Iron Mat for Sewing Steam Pressing Compact Ironing Board for Home Travel & Business Trips
- Price
- £5.25
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 11mo ago
Encasa XO Ironing Mat/Pad (70x50 cm) with 3mm Padding & Silicone Iron Rest for Steam Pressing on Tabletop or Bed - Heat Resistant Portable Quilting & Travel Blanket - Green Leaflet
- Price
- £13.65
- Rating
- 4.2/5
- Reviews
- 4,976
- Age
- 1y ago
smart&gentle Super Soft Ironing Pad for Table heat-resistant 100x65cm non-slip ironing mat with moisture protection for steam irons made in Germany
- Price
- £16.90
- Rating
- 4.4/5
- Reviews
- 24,717
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 falling
Sellers
31
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
24%
- LIVIVO26%
- LPMXYW15%
- Encasa15%
- TAGMEIU9%
- smart&gentle6%
- Minky5%
Ironing Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Ironing Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- ironing mat50K/yr
- ironing pad9K/yr
- ironing mats table top7K/yr
- iron mat6K/yr
What reviews say buyers love and hate about Ironing Mat
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Good quality”
“Very useful product”
“Does the job”
“Great thickness”
“Useful size to put on kitchen counter”
What buyers complain about
100% of reviews“No ironing board”
Ironing Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
59%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ironing Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
