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Ironing Machine

Fail

The top 5 brands take 99% of clicks, so Ironing Machine is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£169K/yr71K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
64%top-5 click share · 6 brands · 16 sellers

Flapen Score

Ironing Machine against its category

The dotted line is the Home & Garden average. Past it, Ironing Machine is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ironing Machine 71K times last year and spent an estimated £169K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.1%
Market size, estimated
£169Ka year
Peak month
August2.4× the quietest month
Top search term
steam press15K searches a year

02 · Price

A sale here is worth £215.28.

Listings sell for £215.28 on average, from £17.58 to £389.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £215.28 that is £0 to £22K a year per listing.

Average price
£215.28above the $15 to $100 sweet spot
Price range
£17.58–£389.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Irons, Steamers & Accessories. It carries 834 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
30%
Out of stock, average day
3.9%
Average rank
#23in Irons, Steamers & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
834per listing
Listings tracked
20

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ironing Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 rising

Sellers

16

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Speedypress50%
  • ALLESM23%
  • Singer22%
  • Ironele2%
  • FMK2%
  • BEAUTURAL1%
  • Open — no brand owns it (0%)

Demand

Ironing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Ironing Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • steam press15K/yr
  • iron press10K/yr
  • iron press machine9K/yr
  • steam presses10K/yr
  • ironing press6K/yr
  • clothes press5K/yr
  • bed sheet ironing machine4K/yr
  • ironing press machine4K/yr
  • steam press ironing machine8K/yr

Reviews and returns

What reviews say buyers love and hate about Ironing Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating11%−0.07

Didn't heat up

Too easy to get hot steam on your hands

The top gets quite hot so would need to be left to cool in a safe place

Durability11%−0.10

Stopped working after a few weeks - no help from Amazon contact page either or manufacturer

Short Lifespan

After I used it a few times stopped working

Ease Of Use9%+1.53

more awkward to use

so I cant use it

Not the simplest to use

Leak-Proof8%

leaks water everywhere

water reservoir started to leak after just 6 months

leaks water

Size-Overall6%

Cable is a bit short

Small

Though the water tank is still small if your considering steaming multiple clothes

Love

Ease Of Use31%+1.53

Easy to use

easy to hold

it is easy to store

Quality-Overall15%+0.74

Great unit

Excellent Product

Great quality

Value For Money13%+0.28

Great value

Good value

Excellent value for money

Advertised Vs Actual Product9%+0.83

It does exactly what its supposed to

It does it's job

Exactly as described

Efficiency8%+0.48

Efficient and easy

It works well

worked really well for intended purpose

Return

1.4% Return rate 20% Fixable by listing

Functionality-Overall29%▅█▇▅▇▇

Settings not great

Never worked

Size-Overall14%▂▄▄▅██

Cable is a bit short

Small

Though the water tank is still small if your considering steaming multiple clothes

Weight Heavy13%▅▄▅█▅▅

I dropped two stars as it's a bit heavy to use

Its heavier than my steam iron

Quality-Overall5%▁█▄▆▆▇

Cheap product with an expensive price tag

Not good, literally melted away, wish I bought a better quality one

Heating5%█▅▇▂▄▃

Didn't heat up

Too easy to get hot steam on your hands

The top gets quite hot so would need to be left to cool in a safe place

FAQ

Common Ironing Machine questions

Answered from the same tracked data.