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Ironing Machine

Fail

The top 5 brands take 99% of clicks, so Ironing Machine is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£169K/yr71K searches / yr
90-day growth
+7.6%search demand this quarter
Competition
64%top-5 click share · 6 brands · 16 sellers

Flapen Score

Ironing Machine against its category

The dotted line is the Home & Garden average. Past it, Ironing Machine is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ironing Machine 71K times last year and spent an estimated £169K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £169K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+7.6%
Conversion, latest week
1.1%
Market size, estimated
£169Ka year
Peak month
August2.4× the quietest month
Top search term
steam press15K searches a year

02 · Price

A sale here is worth £215.28.

Listings sell for £215.28 on average, from £17.58 to £389.81. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £215.28 that is £0 to £22K a year per listing.

Average price
£215.28above the $15 to $100 sweet spot
Price range
£17.58–£389.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #23 within Irons, Steamers & Accessories. It carries 834 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
30%
Out of stock, average day
3.9%
Average rank
#23in Irons, Steamers & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
834per listing
Listings tracked
20

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
39 months

Products

Top Ironing Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£34K£51K£68K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

6 rising

Sellers

16

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • Speedypress50%
  • ALLESM23%
  • Singer22%
  • Ironele2%
  • FMK2%
  • BEAUTURAL1%
  • Open — no brand owns it (0%)

Demand

Ironing Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Ironing Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • steam press15K/yr
  • iron press10K/yr
  • iron press machine9K/yr
  • steam presses10K/yr
  • ironing press6K/yr
  • clothes press5K/yr
  • bed sheet ironing machine4K/yr
  • ironing press machine4K/yr
  • steam press ironing machine8K/yr

Reviews and returns

What reviews say buyers love and hate about Ironing Machine

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Ease Of Use”
11%of negative reviews mention “Heating”
1.4%of orders come back
“Didn't heat up”
A buyer, on “Heating”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ironing Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data