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Ironing Board Covers Large 145x54 Padded

Fail

Shoppers spend only $73K a year here, so Ironing Board Covers Large 145x54 Padded is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£73K/yr56K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
53%top-5 click share · 16 brands · 50 sellers

Flapen Score

Ironing Board Covers Large 145x54 Padded against its category

The dotted line is the Home & Garden average. Past it, Ironing Board Covers Large 145x54 Padded is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Board Covers Large 145x54 Padded market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ironing Board Covers Large 145x54 Padded 56K times last year and spent an estimated £73K. The top 5 brands take 73% of clicks. Demand peaks in Aug–Sep. Flapen scores it 49 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £73K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
8.6%
Market size, estimated
£73Ka year
Peak month
September2.0× the quietest month
Top search term
extra large ironing board cover28K searches a year

02 · Price

A sale here is worth £15.16.

Listings sell for £15.16 on average, from £7.31 to £29.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £15.16 that is £2K to £4K a year per listing.

Average price
£15.16inside the $15 to $100 sweet spot
Price range
£7.31–£29.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #35 within Irons, Steamers & Accessories. It carries 3,551 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
92%
Out of stock, average day
8.2%
Average rank
#35in Irons, Steamers & Accessories
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,551per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Ironing Board Covers Large 145x54 Padded products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£29K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 flat

Sellers

50

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

21%

  • Minky45%
  • Flexitt9%
  • Alpha Aim8%
  • smart&gentle6%
  • Generic6%
  • LEEWEITAS5%

Demand

Ironing Board Covers Large 145x54 Padded search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Search terms

Top Ironing Board Covers Large 145x54 Padded search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extra large ironing board cover28K/yr
  • large ironing board cover 160 x 604K/yr
  • extra large ironing board covers4K/yr
  • minky xl ironing board cover4K/yr
  • large ironing board covers 150 x 556K/yr
  • ironing board covers extra large5K/yr
  • large ironing board covers 145 x 555K/yr

Reviews and returns

What reviews say buyers love and hate about Ironing Board Covers Large 145x54 Padded

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%+2.68

It doesn't fit

Way to small

Too narrow

Thickness11%−0.14

this is not thick at all

Lacks thickness

Not quite as thick as id hoped

Quality-Overall8%+0.98

Absolute rubbish

For the price I would have expected the same quality as the one I was replacing

Poor quality

Thin5%−0.06

Very thin

The material is thin and flimsy

Quite thin material

Value For Money4%+0.53

A bit expensive

thought it was a bit expensive until I put it on the board

they can be quite pricey

Love

Size-Overall42%+2.68

Easy fit

Easy to fit

SMART FIT INDEED

Quality-Overall22%+0.98

Brilliant quality

These are well made

Good quality cover

Value For Money7%+0.53

Good for the price

Value for Money

Good value for money

Thickness5%−0.14

Excellent cover easy to fit too nice and thick

Very thick material

Good thickness

Advertised Vs Actual Product3%

As described

Product as advertised

Just what I needed

Return

1.7% Return rate 90% Fixable by listing

Size-Overall84%▇▇███▇

It doesn't fit

Way to small

Too narrow

Quality-Overall4%█▅▇▄▇█

Absolute rubbish

For the price I would have expected the same quality as the one I was replacing

Poor quality

Stretchability/Expandability/Elasticity2%▄█▅▂▃▂

the elastic doesn't have much give

a flimsy elasticated cover

Elastic broken on first time use

Advertised Vs Actual Product2%▆▄▃▅▃█

not what seems to be promised

Advertised as Easy-Fit. It doesn't fit

not quite as described

Functionality-Overall1%▁▇▅▃▅█

FAQ

Common Ironing Board Covers Large 145x54 Padded questions

Answered from the same tracked data.