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49

ironing board covers 135 x 45

Skip it

A small market ($41K/yr) — this niche doesn't clear our bar today.

Market size 10Growth 19Conversion 87Competition 61Returns 80Price range 44Avg price 70Brand share 62Review moat 24Quality gap 55

Conversion

Great10.1%

search→purchase rate — share of searches ending in a sale

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Good£14.41

avg listing price — sweet spot $15–$100

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£6.18–£21.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,275.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.5%

90-day search growth — must beat 0% to launch

Market size

Bad£41K

£41K/yr · 28K searches

According to Flapen's Amazon United Kingdom niche tracking, ironing board covers 135 x 45 is a £41K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

ironing board covers 135 x 45 market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
£29K–£36K
units × avg price
Conversion rate
10.1%
Avg BSR
#49
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
10.9%
Avg brand age
56 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

40

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

21%

  • Brabantia20%
  • Encasa13%
  • KINGRACK12%
  • SHERWOOD11%
  • Addis11%
  • Minky11%

Demand

Weekly Amazon search volume, last 44 weeks — -11.5% search growth over the last 90 days.
800600Spike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26

Top ironing board covers 135 x 45 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£1K6%£2K9%£4K12%£5K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about ironing board covers 135 x 45

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall40%

“Easy fit”

Quality-Overall20%

“Good quality cover”

Value For Money8%

“Good for the price”

Thickness5%

“Very thick material”

Advertised Vs Actual Product4%

“As described”

Ease Of Use3%

“Easy to use”

Cushion2%

“well padded very pleased with it”

Durability2%

“durable”

Soft Feel1%

“So soft and easy on the eyes”

Material Quality1%

“Quality of the material looks reasonable”

What buyers complain about

Size-Overall31%

“Too narrow”

Thickness16%

“Not as thick as expected”

Quality-Overall11%

“For the price I would have expected the same quality as the one I was replacing”

Value For Money4%

“thought it was a bit expensive until I put it on the board”

Stretchability/Expandability/Elasticity3%

“the elastic doesn't have much give”

Adhesion/Stickiness3%

“Useless clothes stick to cover do not slide and cause creases”

Thin3%

“Very thin”

Ease Of Use3%

“it isn't easy”

Cushion3%

“Nowhere near enough padding”

Advertised Vs Actual Product2%

“Advertised as Easy-Fit. It doesn't fit”

Top return reasons

Size-Overall79%
Quality-Overall3%
Advertised Vs Actual Product3%
Thin2%
Stretchability/Expandability/Elasticity2%
Defective Material/Parts1%
Functionality-Overall1%
Compatibility-Overall1%
Adhesion/Stickiness1%
Material Quality1%

Common questions

Is ironing board covers 135 x 45 profitable to sell on Amazon United Kingdom?
The niche generates £41K/yr across 26 tracked products. 90-day search growth is -11.5%. Flapen's verdict: Skip it (49/100).
How competitive is the ironing board covers 135 x 45 niche?
13 brands and 40 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in ironing board covers 135 x 45?
Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.8%.
What does it cost to enter the ironing board covers 135 x 45 niche?
Listings span £6.18–£21.84; the average listing price is £14.41 (sweet spot $15–$100). The average incumbent carries 5,276 reviews — the moat a new listing must climb.