How competitive is the Ironing Board Covers 135 X 45 niche on Amazon United Kingdom?

13 brands and 40 sellers compete in Ironing Board Covers 135 X 45 on Amazon United Kingdom. The top 5 Ironing Board Covers 135 X 45 products take 49% of clicks and its top 5 brands hold 68% of demand.

What does it cost to enter the Ironing Board Covers 135 X 45 niche?

Ironing Board Covers 135 X 45 sells for £14.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £6.18–£21.84. The average incumbent carries 5,276 reviews — the moat a new listing must climb.

Ironing Board Covers 135 X 45

a small market ($41K/yr) — Ironing Board Covers 135 X 45 doesn't clear our bar today.

Signals No Dominant Brand

Flapen Score

Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

This niche Category average · 5,777 niches

Is Ironing Board Covers 135 X 45 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ironing Board Covers 135 X 45 is a £41K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 49/100.

Ironing Board Covers 135 X 45: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 10.1% of searches end in a purchase.

£41K

revenue / yr

Units sold / yr3K

Search volume / yr-11.5%28K

Conversion rate10.1%

Avg price£14.41

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers13 · 40

Top-5 product click share49%

Open market32%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 26 products

Top Ironing Board Covers 135 X 45 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Addis Deluxe Ironing Board Cover Navy/White

Price: £8.80
Rating: 4.6/5
Reviews: 2,072
Age: 10y ago

Brabantia - Ironing Board Cover D with 8 mm Foam Padding Fairtrade Cotton Durable and Easy Fit for Enhanced Ironing Performance New Dawn 135 x 45 cm

Price: £19.87
Rating: 4.5/5
Reviews: 4,302
Age: 1y ago

KINGRACK Ironing Board Cover with Extra Thick 7mm Padding 100% Cotton Covers Easy-Fit for Protecting Ironing Board Size Up to 134 x 45 cm - Green

Price: £14.77
Rating: 4.4/5
Reviews: 1,437
Age: 3y ago

Encasa XO Ironing Board Covers and pad 135x45 cm- Thick 3mm Felt Padding Drawstring Tightening & Lock Heat Reflective Scorch & Stain Resistant for X-Large Ironing Board - Big Leaves Blue

Price: £17.18
Rating: 4.4/5
Reviews: 8,408
Age: 4y ago

Frilodge Ironing Board Covers 135 x 45 140 x 45 cm with Thick Padding

Price: £20.41
Rating: 4.6/5
Reviews: 1,791
Age: 1y ago

Newest

by launch date

Frilodge Ironing Board Covers 135 x 45 140 x 45 cm with Thick Padding

Price: £20.41
Rating: 4.6/5
Reviews: 1,791
Age: 1y ago

Brabantia - Ironing Board Cover D with 8 mm Foam Padding Fairtrade Cotton Durable and Easy Fit for Enhanced Ironing Performance New Dawn 135 x 45 cm

Price: £19.87
Rating: 4.5/5
Reviews: 4,302
Age: 1y ago

UDIANIS Ironing Board Cover Fit 135x45cm Board Elastic Edge Padding Ironing Board Covers Easy Fit and Scorch Resistant Include 4 Fasteners and Protective Scorch Mesh Cloth

Price: £12.91
Rating: 4.2/5
Reviews: 71
Age: 2y ago

SHERWOOD Ironing Board Cover (Tropical Leaves 135x45cm)

Price: £9.98
Rating: 4.4/5
Reviews: 4,644
Age: 2y ago

SHERWOOD Ironing Board Cover (Dogs 135x45cm)

Price: £10.59
Rating: 4.4/5
Reviews: 4,644
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

21%

Brabantia20%
Encasa13%
KINGRACK12%
SHERWOOD11%
Addis11%
Minky11%

Ironing Board Covers 135 X 45 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR10.1%Products26Brands13Top 5 Brands68%OOS Rate10.9%Rating4.4★Reviews5,276Avg BSR#49

What reviews say buyers love and hate about Ironing Board Covers 135 X 45

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Size-Overall40%

“Easy fit”

Quality-Overall20%

“Good quality cover”

Value For Money8%

“Good for the price”

Thickness5%

“Very thick material”

Advertised Vs Actual Product4%

“As described”

What buyers complain about

79% of reviews

Size-Overall31%

“Too narrow”

Thickness16%

“Not as thick as expected”

Quality-Overall11%

“For the price I would have expected the same quality as the one I was replacing”

Value For Money4%

“thought it was a bit expensive until I put it on the board”

Stretchability/Expandability/Elasticity3%

“the elastic doesn't have much give”

Ironing Board Covers 135 X 45 return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

87%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

79%

2Quality-Overall

3Advertised Vs Actual Product

4Thin

5Stretchability/Expandability/Elasticity

Common Ironing Board Covers 135 X 45 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ironing Board Covers 135 X 45 49/100 on Amazon United Kingdom — Skip it. The niche generates £41K/yr across 26 tracked products. Search demand moved -11.5% over the last 90 days.

Ironing Board Covers 135 X 45 buyers on Amazon United Kingdom complain most about Size-Overall, Thickness, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 1.8%.