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Ironing Board Covers 135 X 45

Fail

Shoppers spend only $41K a year here, so Ironing Board Covers 135 X 45 is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£41K/yr28K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
49%top-5 click share · 13 brands · 40 sellers

Flapen Score

Ironing Board Covers 135 X 45 against its category

The dotted line is the Home & Garden average. Past it, Ironing Board Covers 135 X 45 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Board Covers 135 X 45 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ironing Board Covers 135 X 45 28K times last year and spent an estimated £41K. The top 5 brands take 68% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
10.1%
Market size, estimated
£41Ka year
Top search term
ironing board covers 135 x 4522K searches a year

02 · Price

A sale here is worth £14.41.

Listings sell for £14.41 on average, from £6.18 to £21.84. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £14.41 that is £0 to £1K a year per listing.

Average price
£14.41under the $15 to $100 sweet spot
Price range
£6.18–£21.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #49 within Irons, Steamers & Accessories. It carries 5,276 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#49in Irons, Steamers & Accessories
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,276per listing
Listings tracked
26

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Ironing Board Covers 135 X 45 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

49%

Top 20: 95%

Open market

21%

  • Brabantia20%
  • Encasa13%
  • KINGRACK12%
  • SHERWOOD11%
  • Addis11%
  • Minky11%

Demand

Ironing Board Covers 135 X 45 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26OctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Ironing Board Covers 135 X 45

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall31%+2.58

Too narrow

It doesn't fit

Way to small

Thickness16%−0.21

Not as thick as expected

not as thick as I thought it would be

this is not thick at all

Quality-Overall11%+0.78

For the price I would have expected the same quality as the one I was replacing

Low quality

Poor quality as so thin

Value For Money4%+0.54

thought it was a bit expensive until I put it on the board

Expensive

Certainly not value for money

Stretchability/Expandability/Elasticity3%−0.05

the elastic doesn't have much give

a flimsy elasticated cover

Elastic broken on first time use

Love

Size-Overall40%+2.58

Easy fit

Easy to fit

SMART FIT INDEED

Quality-Overall20%+0.78

Good quality cover

These are well made

Brilliant quality

Value For Money8%+0.54

Good for the price

Good value for money

Excellent value

Thickness5%−0.21

Very thick material

Good thick cover

The thickness is good

Advertised Vs Actual Product4%+0.20

As described

Product as advertised

Exactly what I wanted

Return

1.8% Return rate 87% Fixable by listing

Size-Overall79%▇█████

Too narrow

It doesn't fit

Way to small

Quality-Overall3%█▃▅▃▅▆

For the price I would have expected the same quality as the one I was replacing

Low quality

Poor quality as so thin

Advertised Vs Actual Product3%█▅▄▄▅▅

Advertised as Easy-Fit. It doesn't fit

not quite as described

not what seems to be promised

Thin2%▃▃█▆▃▇

Very thin

The material is thin and flimsy

Quite thin material

Stretchability/Expandability/Elasticity2%▆█▇▂▆▃

the elastic doesn't have much give

a flimsy elasticated cover

Elastic broken on first time use

FAQ

Common Ironing Board Covers 135 X 45 questions

Answered from the same tracked data.