Ironing Board Covers
FailThe average product has 4,671 reviews to catch up to, so Ironing Board Covers is a Fail.
- Flapen Score
- 49 / 100Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 5149
- Market size
- £1.1M/yr1.3M searches / yr
- 90-day growth
- +5.4%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 80 sellers
Flapen Score
Ironing Board Covers against its category
The dotted line is the Home & Garden average. Past it, Ironing Board Covers is stronger. Inside it, weaker.
Market
The Ironing Board Covers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ironing Board Covers 1.3M times last year and spent an estimated £1.1M. The top 5 brands take 89% of clicks. Demand peaks in Sep. Flapen scores it 49 out of 100, a Fail.
01 · Demand
8.4% of searches ended in a purchase last week.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +5.4%
- Conversion, latest week
- 8.4%
- Market size, estimated
- £1.1Ma year
- Peak month
- September1.7× the quietest month
- Top search term
- ironing board covers792K searches a year
02 · Price
A sale here is worth £10.15.
Listings sell for £10.15 on average, from £6.81 to £18.22. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £10.15 that is £30K to £41K a year per listing.
- Average price
- £10.15under the $15 to $100 sweet spot
- Price range
- £6.81–£18.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£41K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #14 within Irons, Steamers & Accessories. It carries 4,671 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 89%
- Out of stock, average day
- 10.5%
- Average rank
- #14in Irons, Steamers & Accessories
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,671per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Ironing Board Covers products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Minky Ergo Extra Thick Elasticated Replacement Ironing Board Cover
- Price
- £9.41
- Rating
- 4.4/5
- Reviews
- 7,022
- Age
- 6y ago
SHERWOOD Ironing Board Cover with Thick Padding (Bubble 124x38cm)
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 4y ago
COUNTRY CLUB Multi Fit Elasticated Mixed Hearts Ironing Board Cover
- Price
- £6.90
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 4y ago
Frilodge Ironing Board Covers 125 x 45 122 x 38 cm with Thick Padding
- Price
- £18.22
- Rating
- 4.6/5
- Reviews
- 1,791
- Age
- 1y ago
SHERWOOD Ironing Board Cover with Thick Padding (Bubble 110x34cm)
- Price
- £7.53
- Rating
- 4.4/5
- Reviews
- 4,644
- Age
- 4y ago
Trending
90-day click momentum
Minky Universal Ironing Board Cover Up to 125 x 45cm Elasticated UK Made
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 7,109
- Age
- 2mo ago
SmartFit Performance Ironing Board Cover 125x45cm
- Price
- £6.81
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 4y ago
Encasa XO Ironing Board Covers and pad 125x39 cm- Thick 3mm Felt Padding Drawstring Tightening & Lock Heat Reflective Scorch & Stain Resistant for Large Ironing Board - Big Leaves Green
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 8,408
- Age
- 5y ago
Vileda Total Reflect Ironing Board Cover Fits boards 120-130cm x 38-45cm
- Price
- £14.66
- Rating
- 4.4/5
- Reviews
- 5,602
- Age
- 8y ago
COUNTRY CLUB Multi Fit Elasticated Mixed Hearts Ironing Board Cover
- Price
- £6.90
- Rating
- 4.6/5
- Reviews
- 548
- Age
- 4y ago
Newest
by launch dateMinky Universal Ironing Board Cover Up to 125 x 45cm Elasticated UK Made
- Price
- £8.14
- Rating
- 4.5/5
- Reviews
- 7,109
- Age
- 2mo ago
Frilodge Ironing Board Covers 125 x 45 122 x 38 cm with Thick Padding
- Price
- £18.22
- Rating
- 4.6/5
- Reviews
- 1,791
- Age
- 1y ago
GEEZY Ironing Board Cover 122 x 38 cm - Red Heart Design - Thick Double Layer Heat Reflective & Scorch Resistant Elasticated for Secure Fit Fits Most Standard Boards Machine Washable
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 2y ago
Minky Ergo Mint 122 x 38cm Ironing Board Cover Heat Reflection UK Made
- Price
- £9.50
- Rating
- 4.4/5
- Reviews
- 7,022
- Age
- 2y ago
KINGRACK Ironing Board Cover with Extra Thick 7mm Padding 100% Cotton Covers Easy-Fit for Protecting Ironing Board Size Up to 134 x 45 cm - Green
- Price
- £14.77
- Rating
- 4.4/5
- Reviews
- 1,437
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
80
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Minky45%
- SHERWOOD21%
- COUNTRY CLUB9%
- Frilodge8%
- Vileda6%
- KINGRACK4%
- Open — no brand owns it (3 brands, 6%)
Demand
Ironing Board Covers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Ironing Board Covers search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ironing board covers792K/yr
- ironing board cover159K/yr
- iron board covers73K/yr
- ironing board covers large60K/yr
- large ironing board cover43K/yr
- iron board cover34K/yr
- ironing board covers 125 x 4532K/yr
- small ironing board cover20K/yr
- xl ironing board cover16K/yr
- iron board covers fits all13K/yr
Reviews and returns
What reviews say buyers love and hate about Ironing Board Covers
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too narrow
Too big
It doesn't fit
Not as thick as expected
this is not thick at all
Very thin material
Poor quality as so thin
Low quality
For the price I would have expected the same quality as the one I was replacing
a flimsy elasticated cover
the elastic doesn't have much give
Elastic not as tight as I expected so some movement. not enough to be worried
Advertised as Easy-Fit. It doesn't fit
Misleading information
Not as described
Love
It fit snug
Easy fit
Easy to fit
Good quality cover
Brilliant quality
These are well made
Good for the price
Price was reasonable
Excellent value
Fairly thick
Good thick cover
The ironing board cover is very thick, good quality, good value, & exactly as described
As described
As advertised
Exactly what I wanted
Return
1.6% Return rate 88% Fixable by listing
Too narrow
Too big
It doesn't fit
Poor quality as so thin
Low quality
For the price I would have expected the same quality as the one I was replacing
Very thin
The material is thin and flimsy
Quite thin material
a flimsy elasticated cover
the elastic doesn't have much give
Elastic not as tight as I expected so some movement. not enough to be worried
Advertised as Easy-Fit. It doesn't fit
Misleading information
Not as described
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ironing Board Covers questions
Answered from the same tracked data.