ironing board covers
Skip itA deep review moat (4,671 avg reviews) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.3M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.15avg listing price — sweet spot $15–$100
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Price range
Okay£6.81–£18.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,671.39avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, ironing board covers is a £1.1M/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
ironing board covers market data
- Units sold / yr
- 80K–100K
- avg 3,000–4,000/product
- Revenue / yr
- £812K–£1.0M
- units × avg price
- Conversion rate
- 8.4%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 78%
- Out of stock
- 10.5%
- Avg brand age
- 48 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
80
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- Minky45%
- SHERWOOD21%
- COUNTRY CLUB9%
- Frilodge8%
- Vileda6%
- KINGRACK4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top ironing board covers search terms
- ironing board covers792K/yr
- ironing board cover159K/yr
- iron board covers73K/yr
- ironing board covers large60K/yr
- large ironing board cover43K/yr
- iron board cover34K/yr
- ironing board covers 125 x 4532K/yr
- small ironing board cover20K/yr
- xl ironing board cover16K/yr
- iron board covers fits all13K/yr
Top ironing board covers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Minky Ergo Extra Thick Elasticated Replacement Ironing Board Cover
Minky£9.414.4★7,022 rev
SHERWOOD Ironing Board Cover with Thick Padding (Bubble 124x38cm)
SHERWOOD£7.534.4★4,644 rev
COUNTRY CLUB Multi Fit Elasticated Mixed Hearts Ironing Board Cover
COUNTRY CLUB£6.904.6★548 rev
Frilodge Ironing Board Covers 125 x 45 122 x 38 cm with Thick Padding
Frilodge£18.224.6★1,791 rev
SHERWOOD Ironing Board Cover with Thick Padding (Bubble 110x34cm)
SHERWOOD£7.534.4★4,644 rev
Newest
by launch date
Minky Universal Ironing Board Cover Up to 125 x 45cm Elasticated UK Made
Minky£8.147,109 rev
Frilodge Ironing Board Covers 125 x 45 122 x 38 cm with Thick Padding
Frilodge£18.221,791 rev
GEEZY Ironing Board Cover 122 x 38 cm - Red Heart Design - Thick Double Layer Heat Reflective & Scorch Resistant Elasticated for Secure Fit Fits Most Standard Boards Machine Washable
GEEZY£7.48336 rev
Minky Ergo Mint 122 x 38cm Ironing Board Cover Heat Reflection UK Made
Minky£9.507,022 rev
KINGRACK Ironing Board Cover with Extra Thick 7mm Padding 100% Cotton Covers Easy-Fit for Protecting Ironing Board Size Up to 134 x 45 cm - Green
KINGRACK£14.771,437 rev
Trending
90-day click momentumMinky Universal Ironing Board Cover Up to 125 x 45cm Elasticated UK Made
Minky£8.144.5★
SmartFit Performance Ironing Board Cover 125x45cm
Minky£6.814.4★
Encasa XO Ironing Board Covers and pad 125x39 cm- Thick 3mm Felt Padding Drawstring Tightening & Lock Heat Reflective Scorch & Stain Resistant for Large Ironing Board - Big Leaves Green
Encasa£13.794.4★
Vileda Total Reflect Ironing Board Cover Fits boards 120-130cm x 38-45cm
Vileda£14.664.4★
COUNTRY CLUB Multi Fit Elasticated Mixed Hearts Ironing Board Cover
COUNTRY CLUB£6.904.6★
What buyers say about ironing board covers
What buyers praise and complain about, mined from review topics.What buyers love
“It fit snug”
“Good quality cover”
“Good for the price”
“Fairly thick”
“As described”
“Ease of use”
“Well cushioned”
“made from good strong material”
“stretchy material”
“Love the colour”
What buyers complain about
“Too narrow”
“Not as thick as expected”
“Poor quality as so thin”
“a flimsy elasticated cover”
“Advertised as Easy-Fit. It doesn't fit”
“Useless clothes stick to cover do not slide and cause creases”
“Very thin”
“Not the most durable”
“it isn't easy”
“Not good value for money”
Top return reasons
Common questions
- Is ironing board covers profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the ironing board covers niche?
- 9 brands and 80 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in ironing board covers?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.6%.
- When does demand for ironing board covers peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the ironing board covers niche?
- Listings span £6.81–£18.22; the average listing price is £10.15 (sweet spot $15–$100). The average incumbent carries 4,671 reviews — the moat a new listing must climb.