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Iron Sulphate for Lawns

Fail

Demand is soft, at -73.7% this quarter, so Iron Sulphate for Lawns is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£114K/yr101K searches / yr
90-day growth
-73.7%search demand this quarter
Competition
58%top-5 click share · 8 brands · 23 sellers

Flapen Score

Iron Sulphate for Lawns against its category

The dotted line is the Home & Garden average. Past it, Iron Sulphate for Lawns is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Sulphate for Lawns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Sulphate for Lawns 101K times last year and spent an estimated £114K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-73.7%
Conversion, latest week
8.2%
Market size, estimated
£114Ka year
Peak month
March24.3× the quietest month
Top search term
iron sulphate for lawns40K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £5.31 to £36.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.88 that is £7K to £10K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£5.31–£36.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Fertilisers & Plant Food. It carries 552 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#135in Fertilisers & Plant Food
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
552per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Iron Sulphate for Lawns products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

23

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 99%

Open market

6%

  • Pro-Kleen52%
  • Westland13%
  • GUARD-EN-FORCE12%
  • Intralabs7%
  • Elixir Gardens5%
  • ULTIMA-PLUS XP5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Iron Sulphate for Lawns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 24.3×

Search terms

Top Iron Sulphate for Lawns search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • iron sulphate for lawns40K/yr
  • iron sulphate31K/yr
  • sulphate of iron6K/yr
  • iron sulphate moss killer10K/yr
  • iron sulfate4K/yr
  • liquid iron sulphate for lawns2K/yr
  • ferrous sulphate moss killer3K/yr
  • iron sulphate moss killer for lawns4K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Sulphate for Lawns

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.3%of orders come back
“Just wish it had instructions that were readable”
A buyer, on “Instructions/User Manual/Troubleshooting”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Iron Sulphate for Lawns questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data