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Iron Sulphate for Lawns

Fail

Demand is soft, at -73.7% this quarter, so Iron Sulphate for Lawns is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£114K/yr101K searches / yr
90-day growth
-73.7%search demand this quarter
Competition
58%top-5 click share · 8 brands · 23 sellers

Flapen Score

Iron Sulphate for Lawns against its category

The dotted line is the Home & Garden average. Past it, Iron Sulphate for Lawns is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Sulphate for Lawns market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Sulphate for Lawns 101K times last year and spent an estimated £114K. The top 5 brands take 89% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -73.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-73.7%
Conversion, latest week
8.2%
Market size, estimated
£114Ka year
Peak month
March24.3× the quietest month
Top search term
iron sulphate for lawns40K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £5.31 to £36.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.88 that is £7K to £10K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£5.31–£36.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Fertilisers & Plant Food. It carries 552 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
43%
Out of stock, average day
0.0%
Average rank
#135in Fertilisers & Plant Food
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
552per listing
Listings tracked
21

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Iron Sulphate for Lawns products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

23

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

6%

  • Pro-Kleen52%
  • Westland13%
  • GUARD-EN-FORCE12%
  • Intralabs7%
  • Elixir Gardens5%
  • ULTIMA-PLUS XP5%
  • Open — no brand owns it (2 brands, 6%)

Demand

Iron Sulphate for Lawns search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 24.3×

Search terms

Top Iron Sulphate for Lawns search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron sulphate for lawns40K/yr
  • iron sulphate31K/yr
  • sulphate of iron6K/yr
  • iron sulphate moss killer10K/yr
  • iron sulfate4K/yr
  • liquid iron sulphate for lawns2K/yr
  • ferrous sulphate moss killer3K/yr
  • iron sulphate moss killer for lawns4K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Sulphate for Lawns

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting31%−0.23

Just wish it had instructions that were readable

No instructions

There is no helpful information sheet inside

Quality-Overall9%+0.12

Poor quality control

Poor quality

Functionality-Overall7%−0.07

Did not work

Did ent work

Burns grass, does not work

Spray/Flow7%−0.09

completely unsuitable for use in sprayers

However, it simply cannot be sprayed

blocks up a sprayer

Color6%−0.01

The lawn looked a much darker green after 2 days

a weird colour

Love

Quality-Overall20%+0.12

Quality product and very easy to use

Excellent product

Good product as described

Advertised Vs Actual Product19%+1.72

Did the job brilliantly

So seems to work as stated

Just as expected

Value For Money16%+1.45

Comes as instructed easy to use value for money

Good price

Excellent value

Efficiency13%+0.33

Works well

Works ok

found it to be very effective

Ease Of Use9%+0.74

Highly recommend, easy to use,

Works fast

Easy to use for good gardening results

Return

0.3% Return rate 23% Fixable by listing

Leak-Proof35%▁▆██▃█
Defective Material/Parts10%▁▁▄▄█▁
Size-Overall9%▁▅▄▃▅█
Advertised Vs Actual Product9%▁█▃▄▁█
Ease Of Use8%█▁▃▃▁▁

FAQ

Common Iron Sulphate for Lawns questions

Answered from the same tracked data.