Iron on Vinyl
MaybeReturns run at only 0.7% of orders. But demand is soft, at +0.4% this quarter, so Iron on Vinyl is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £177K/yr302K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 19 sellers
Flapen Score
Iron on Vinyl against its category
The dotted line is the Home & Garden average. Past it, Iron on Vinyl is stronger. Inside it, weaker.
Market
The Iron on Vinyl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iron on Vinyl 302K times last year and spent an estimated £177K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
5.5% of searches ended in a purchase last week.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £177Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- iron on vinyl69K searches a year
02 · Price
A sale here is worth £10.70.
Listings sell for £10.70 on average, from £5.02 to £25.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.70 that is £3K to £5K a year per listing.
- Average price
- £10.70under the $15 to $100 sweet spot
- Price range
- £5.02–£25.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Art & Craft Supplies. It carries 1,706 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #43in Art & Craft Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,706per listing
- Listings tracked
- 37
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Iron on Vinyl products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IModeur 50 Pack Heat Transfer Vinyl Sheets - (Including 4 Glitter Colors) 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £16.36
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 9mo ago

Cricut HTV Heat Transfer Vinyl | Rainbow | 30.5 cm × 30.5 cm | 10 Pack | Iron-On HTV Vinyl for Fabric Ideal for Custom T-Shirts & DIY Projects
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 1y ago

IModeur 20 Pack Heat Transfer Vinyl Sheets - 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £9.24
- Rating
- 4.4/5
- Reviews
- 2,759
- Age
- 1y ago

Cricut HTV Heat Transfer Vinyl | 1.5 m | White | Iron-On HTV Vinyl for Fabric Perfect for Custom T-Shirts & DIY Clothing
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 5,460
- Age
- 1y ago

Heat Transfer Vinyl Ohuhu 42 Pack Easy to Cut & Weed HTV Vinyl for Circut for T-Shirts Hats Leathers DIY - 12 x 10 20 Glossy Colours Iron on Vinyl via Heat Press Machine & Craft Cutter Machine
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 3,489
- Age
- 5y ago
Trending
90-day click momentum
Prime Vinyl 42 Pack Heat Transfer Vinyl Sheets 12x 8 Iron on Vinyl for All Cutting Machines HTV Sheets for Clothes Hats Pants Other Fabrics
- Price
- £14.64
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

Artcut Iron On Vinyl 12 x 3ft Heat Transfer Vinyl for Fabric Shirts Clothing Bag Shoes(Yellow)
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 3y ago

IModeur 50 Pack Heat Transfer Vinyl Sheets - (Including 4 Glitter Colors) 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £16.36
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 9mo ago

IModeur Black Heat Transfer Vinyl 30.5 x 153 cm Iron on Vinyl for Fabric PET Backing HTV Roll for T-Shirts Clothes Hats Bags and Other Textiles Easy to Weed
- Price
- £5.69
- Rating
- 4.5/5
- Reviews
- 921
- Age
- 4y ago

Cricut HTV Heat Transfer Vinyl | 1.5 m | Black | Iron-On HTV Vinyl for Fabric Perfect for Custom T-Shirts & DIY Clothing
- Price
- £7.10
- Rating
- 4.6/5
- Reviews
- 5,460
- Age
- 1y ago
Newest
by launch date
Prime Vinyl 42 Pack Heat Transfer Vinyl Sheets 12x 8 Iron on Vinyl for All Cutting Machines HTV Sheets for Clothes Hats Pants Other Fabrics
- Price
- £14.64
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

IModeur 50 Pack Heat Transfer Vinyl Sheets - (Including 4 Glitter Colors) 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £16.36
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 9mo ago

Cricut HTV Heat Transfer Vinyl | Rainbow | 30.5 cm × 30.5 cm | 10 Pack | Iron-On HTV Vinyl for Fabric Ideal for Custom T-Shirts & DIY Projects
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 1y ago

IModeur 20 Pack Heat Transfer Vinyl Sheets - 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £9.24
- Rating
- 4.4/5
- Reviews
- 2,759
- Age
- 1y ago

Cricut HTV Heat Transfer Vinyl | 1.5 m | White | Iron-On HTV Vinyl for Fabric Perfect for Custom T-Shirts & DIY Clothing
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 5,460
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
14%
- Cricut27%
- IModeur26%
- Artcut9%
- Ohuhu9%
- HTVRONT8%
- Prime Vinyl7%
- Open — no brand owns it (6 brands, 14%)
Demand
Iron on Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Iron on Vinyl search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron on vinyl69K/yr
- heat transfer vinyl62K/yr
- htv vinyl53K/yr
- cricut iron on vinyl24K/yr
- htv22K/yr
- iron on vinyl for cricut maker15K/yr
- htvront heat transfer vinyl15K/yr
- htv vinyl bundles9K/yr
- cricut heat transfer vinyl6K/yr
- heat vinyl6K/yr
Reviews and returns
What reviews say buyers love and hate about Iron on Vinyl
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt stick
Not sticking
Any small items do not stick to the transfer medium, fall off and move around, making the whole process frustrating and almost impossible
Not good quality
Poor quality
To think and not the best quality
Unfortunately, this vinyl is terrible, I do not recommend it
when pressed on to a tshirt, it is a horrible, thick and shiny vinyl
Not real vinyl
Price. To much money should be cheap
Waste of money
Nightmare to work with
Really difficult to weed
Love
Good variety
Very pleased with the quality of this HTV
Amazing quality
Nice colour
The colors are vibrant
Got a good variety of colours
Easy to use
is super easy to work with
It was easy to use, weed and apply
Good value
Excellent Value for Money
Great value
Really good quality vinyl and great price
the quality is amazing -way better than cricut vinyl
Tried on different materials all perfect
Return
0.7% Return rate 50% Fixable by listing
black as I had ran out
The colours were not as vivid a selection as id hoped
rubbish was white
Doesnt stick
Not sticking
Any small items do not stick to the transfer medium, fall off and move around, making the whole process frustrating and almost impossible
Not good quality
Poor quality
To think and not the best quality
Unfortunately, this vinyl is terrible, I do not recommend it
when pressed on to a tshirt, it is a horrible, thick and shiny vinyl
Not real vinyl
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron on Vinyl questions
Answered from the same tracked data.









