Iron on Vinyl
MaybeAn estimated 0.7% of orders come back. But demand is soft, at +0.4% this quarter, so Iron on Vinyl is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £177K/yr302K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 43%top-5 click share · 12 brands · 19 sellers
Flapen Score
Iron on Vinyl against its category
The dotted line is the Home & Garden average. Past it, Iron on Vinyl is stronger. Inside it, weaker.
Market
The Iron on Vinyl market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iron on Vinyl 302K times last year and spent an estimated £177K. The top 5 brands take 79% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.
- Searches, last 12 months
- 302K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 5.5%
- Market size, estimated
- £177Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- iron on vinyl69K searches a year
02 · Price
A sale here is worth £10.70.
Listings sell for £10.70 on average, from £5.02 to £25.34. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.70 that is £3K to £5K a year per listing.
- Average price
- £10.70under the $15 to $100 sweet spot
- Price range
- £5.02–£25.34
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #43 within Art & Craft Supplies. It carries 1,706 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #43in Art & Craft Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,706per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Iron on Vinyl products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
IModeur 50 Pack Heat Transfer Vinyl Sheets - (Including 4 Glitter Colors) 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £16.36
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 9mo ago

Cricut HTV Heat Transfer Vinyl | Rainbow | 30.5 cm × 30.5 cm | 10 Pack | Iron-On HTV Vinyl for Fabric Ideal for Custom T-Shirts & DIY Projects
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 1y ago

IModeur 20 Pack Heat Transfer Vinyl Sheets - 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £9.24
- Rating
- 4.4/5
- Reviews
- 2,759
- Age
- 1y ago

Cricut HTV Heat Transfer Vinyl | 1.5 m | White | Iron-On HTV Vinyl for Fabric Perfect for Custom T-Shirts & DIY Clothing
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 5,460
- Age
- 1y ago

Heat Transfer Vinyl Ohuhu 42 Pack Easy to Cut & Weed HTV Vinyl for Circut for T-Shirts Hats Leathers DIY - 12 x 10 20 Glossy Colours Iron on Vinyl via Heat Press Machine & Craft Cutter Machine
- Price
- £15.95
- Rating
- 4.5/5
- Reviews
- 3,489
- Age
- 5y ago
Trending
estimated 90-day click momentum
Prime Vinyl 42 Pack Heat Transfer Vinyl Sheets 12x 8 Iron on Vinyl for All Cutting Machines HTV Sheets for Clothes Hats Pants Other Fabrics
- Price
- £14.64
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

Artcut Iron On Vinyl 12 x 3ft Heat Transfer Vinyl for Fabric Shirts Clothing Bag Shoes(Yellow)
- Price
- £5.03
- Rating
- 4.4/5
- Reviews
- 684
- Age
- 3y ago

IModeur 50 Pack Heat Transfer Vinyl Sheets - (Including 4 Glitter Colors) 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £16.36
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 9mo ago

IModeur Black Heat Transfer Vinyl 30.5 x 153 cm Iron on Vinyl for Fabric PET Backing HTV Roll for T-Shirts Clothes Hats Bags and Other Textiles Easy to Weed
- Price
- £5.69
- Rating
- 4.5/5
- Reviews
- 921
- Age
- 4y ago

Cricut HTV Heat Transfer Vinyl | 1.5 m | Black | Iron-On HTV Vinyl for Fabric Perfect for Custom T-Shirts & DIY Clothing
- Price
- £7.10
- Rating
- 4.6/5
- Reviews
- 5,460
- Age
- 1y ago
Newest
by launch date
Prime Vinyl 42 Pack Heat Transfer Vinyl Sheets 12x 8 Iron on Vinyl for All Cutting Machines HTV Sheets for Clothes Hats Pants Other Fabrics
- Price
- £14.64
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

IModeur 50 Pack Heat Transfer Vinyl Sheets - (Including 4 Glitter Colors) 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £16.36
- Rating
- 4.5/5
- Reviews
- 48
- Age
- 9mo ago

Cricut HTV Heat Transfer Vinyl | Rainbow | 30.5 cm × 30.5 cm | 10 Pack | Iron-On HTV Vinyl for Fabric Ideal for Custom T-Shirts & DIY Projects
- Price
- £9.52
- Rating
- 4.7/5
- Reviews
- 2,363
- Age
- 1y ago

IModeur 20 Pack Heat Transfer Vinyl Sheets - 30.5 x 20 cm Iron on Vinyl for Silhouette Cameo HTV Vinyl Bundle for Shirt Clothes Hats Pants Other Fabric
- Price
- £9.24
- Rating
- 4.4/5
- Reviews
- 2,759
- Age
- 1y ago

Cricut HTV Heat Transfer Vinyl | 1.5 m | White | Iron-On HTV Vinyl for Fabric Perfect for Custom T-Shirts & DIY Clothing
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 5,460
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
43%
Top 20: 84%
Open market
14%
- Cricut27%
- IModeur26%
- Artcut9%
- Ohuhu9%
- HTVRONT8%
- Prime Vinyl7%
- Open — no brand owns it (6 brands, 14%)
Demand
Iron on Vinyl search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Iron on Vinyl search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- iron on vinyl69K/yr
- heat transfer vinyl62K/yr
- htv vinyl53K/yr
- cricut iron on vinyl24K/yr
- htv22K/yr
- iron on vinyl for cricut maker15K/yr
- htvront heat transfer vinyl15K/yr
- htv vinyl bundles9K/yr
- cricut heat transfer vinyl6K/yr
- heat vinyl6K/yr
Reviews and returns
What reviews say buyers love and hate about Iron on Vinyl
We read the reviews and the return reasons for every product selling here.
“Doesnt stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron on Vinyl questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









