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Iron on Patches

Fail

Products sell for $7.09 on average, outside the sweet spot, so Iron on Patches is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£135K/yr715K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
47%top-5 click share · 28 brands · 64 sellers

Flapen Score

Iron on Patches against its category

The dotted line is the Home & Garden average. Past it, Iron on Patches is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron on Patches market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron on Patches 715K times last year and spent an estimated £135K. The top 5 brands take 64% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 715K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
715K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
2.7%
Market size, estimated
£135Ka year
Peak month
September1.2× the quietest month
Top search term
iron on patches251K searches a year

02 · Price

A sale here is worth £7.09.

Listings sell for £7.09 on average, from £2.92 to £19.91. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £7.09 that is £2K to £4K a year per listing.

Average price
£7.09under the $15 to $100 sweet spot
Price range
£2.92–£19.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #64 within Sewing. It carries 2,536 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#64in Sewing
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,536per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Iron on Patches products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

64

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

47%

Top 20: 86%

Open market

32%

  • ZEFFFKA23%
  • AXEN15%
  • DODUOS14%
  • Yolev6%
  • Hemline6%
  • TACVEL3%

Demand

Iron on Patches search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Iron on Patches search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron on patches251K/yr
  • patches for clothing86K/yr
  • iron on patches for clothes37K/yr
  • sew on patches62K/yr
  • iron on patch32K/yr
  • embroidery patches29K/yr
  • embroidered patch21K/yr
  • applique patches18K/yr
  • patches for clothes16K/yr
  • iron-on patches17K/yr

Reviews and returns

What reviews say buyers love and hate about Iron on Patches

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness19%−0.13

Poor adhesion

Doesnt stick

Inadequate adhesion

Quality-Overall13%+1.36

The quality of these patches are very poor

Just another rubbish product from Amazon

Poor quality

Functionality-Overall13%−0.19

Works well till the first wash then it falls off

Doesn't work

It doesnt do what supposed to do

Durability12%−0.16

Come off easily

doesnt hold up well

didn't last at ALL

Stitch/Finish/Polish5%+0.27

it couldnt be sewn up properly because there was too much frayed material

cant stitch the material cant tell patch there

Love

Quality-Overall23%+1.36

Great communication, fantastic product

Great variety

Excellent product

Ease Of Use12%+0.91

Easy to use

Easy to apply

Great hack, easy to use

Value For Money11%+0.32

Good value

Excellent value for money

Well worth it

Advertised Vs Actual Product9%+0.82

As advertised

Exactly what I needed

Exactly like the photo

Adhesion/Stickiness8%−0.13

Stick really well

Good adhesion

The adhesive seems strong

Return

0.5% Return rate 50% Fixable by listing

Size-Overall24%▃▅▅▇▆█

Quite small

The sticker sizes are far too small

Adhesion/Stickiness20%█▆▄▅▅▃

Poor adhesion

Doesnt stick

Inadequate adhesion

Color16%▆▇█▄▅▇

thought the blue could be a little lighter

The only thing I'd say is the blue could be a little brighter

Nice colours do not stick well and fall off

Functionality-Overall9%▆██▄▆▃

Works well till the first wash then it falls off

Doesn't work

It doesnt do what supposed to do

Quality-Overall5%▂▄▂▆█▂

The quality of these patches are very poor

Just another rubbish product from Amazon

Poor quality

FAQ

Common Iron on Patches questions

Answered from the same tracked data.