Iron Cleaner
FailPrices span $3.17–$8.45, mostly outside the sweet spot, so Iron Cleaner is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £151K/yr118K searches / yr
- 90-day growth
- +5.8%search demand this quarter
- Competition
- 80%top-5 click share · 7 brands · 30 sellers
Flapen Score
Iron Cleaner against its category
The dotted line is the Home & Garden average. Past it, Iron Cleaner is stronger. Inside it, weaker.
Market
The Iron Cleaner market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iron Cleaner 118K times last year and spent an estimated £151K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
21.5% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- +5.8%
- Conversion, latest week
- 21.5%
- Market size, estimated
- £151Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- iron cleaner for burnt iron plate43K searches a year
02 · Price
A sale here is worth £5.96.
Listings sell for £5.96 on average, from £3.17 to £8.45. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £5.96 that is £9K to £12K a year per listing.
- Average price
- £5.96under the $15 to $100 sweet spot
- Price range
- £3.17–£8.45
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #156 within Irons, Steamers & Accessories. It carries 1,367 reviews at 3.93 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.7%
- Average rank
- #156in Irons, Steamers & Accessories
- Average rating
- 3.93 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,367per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Iron Cleaner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Today - Iron Cleaner Stick Universal Soleplate Cleaning Stick for All Irons Removes Starch Fibres & Burnt Deposits Protects Fabrics Made in Italy
- Price
- £6.30
- Rating
- 4.2/5
- Reviews
- 991
- Age
- 1y ago
Mr. Iron Universal Iron Cleaner Stick Made in Italy. Removes Limescale Starch Burnt Residue and Dirt from the Soleplate. Perfect for All Irons Easy to Use Safe
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 1y ago
FAULTLESS Hot Iron Cleaner 28 g
- Price
- £4.34
- Rating
- 4.3/5
- Reviews
- 2,057
- Age
- 11y ago
Care+Protect Steam Iron Soleplate Cleaning Sticks Pack of 2
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 1y ago
Faultless Iron Soleplate Cleaner
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 1,964
- Age
- 13y ago
Trending
90-day click momentumMr. Iron Universal Iron Cleaner Stick Made in Italy. Removes Limescale Starch Burnt Residue and Dirt from the Soleplate. Perfect for All Irons Easy to Use Safe
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 1y ago
MxMan Iron Cleaning Stick 2 x 80g Removes Burn Marks Stains & Residue from Steam Irons Soleplate Cleaner for Steam & Dry Irons Iron Cleaner Stick Restores Smooth Glide Lemon Fresh
- Price
- £8.35
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 1mo ago
FAULTLESS Hot Iron Cleaner 28 g
- Price
- £4.34
- Rating
- 4.3/5
- Reviews
- 2,057
- Age
- 11y ago
Today - Iron Cleaner Stick Universal Soleplate Cleaning Stick for All Irons Removes Starch Fibres & Burnt Deposits Protects Fabrics Made in Italy
- Price
- £6.30
- Rating
- 4.2/5
- Reviews
- 991
- Age
- 1y ago
Faultless Iron Soleplate Cleaner
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 1,964
- Age
- 13y ago
Newest
by launch dateMxMan Iron Cleaning Stick 2 x 80g Removes Burn Marks Stains & Residue from Steam Irons Soleplate Cleaner for Steam & Dry Irons Iron Cleaner Stick Restores Smooth Glide Lemon Fresh
- Price
- £8.35
- Rating
- 2.8/5
- Reviews
- 9
- Age
- 1mo ago
Care+Protect Steam Iron Soleplate Cleaning Sticks Pack of 2
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 1y ago
Mr. Iron Universal Iron Cleaner Stick Made in Italy. Removes Limescale Starch Burnt Residue and Dirt from the Soleplate. Perfect for All Irons Easy to Use Safe
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 184
- Age
- 1y ago
Today - Iron Cleaner Stick Universal Soleplate Cleaning Stick for All Irons Removes Starch Fibres & Burnt Deposits Protects Fabrics Made in Italy
- Price
- £6.30
- Rating
- 4.2/5
- Reviews
- 991
- Age
- 1y ago
HowseHold Hot Iron Cleaner for Burnt Iron Plate - Pack of 2 80g Sticks Effective Iron Cleaner Stick for Easy Removal of Residue Burn marks from Iron plate Suitable for Steam Irons
- Price
- £8.45
- Rating
- 3.9/5
- Reviews
- 220
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
30
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
3%
- Today52%
- FAULTLESS25%
- CARE + PROTECT7%
- Technicqll4%
- HowseHold4%
- MxMan4%
- Open — no brand owns it (1 brand, 3%)
Demand
Iron Cleaner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Iron Cleaner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron cleaner for burnt iron plate43K/yr
- iron cleaner34K/yr
- iron cleaner for steam irons7K/yr
- iron cleaning stick5K/yr
- iron plate cleaner for steam irons5K/yr
- iron plate cleaner5K/yr
- iron sole plate cleaner for steam irons4K/yr
- iron soleplate cleaner3K/yr
- iron cleaner stick9K/yr
- steam iron cleaner3K/yr
Reviews and returns
What reviews say buyers love and hate about Iron Cleaner
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
However this cleaner was just awful
really needed a clean
didnt fully clean
very strong smell
Smells so bad
The smell has permeated the house
Did not work
Does not work very well
Not effective
Always broken
lasted only a couple of minutes
Crumbled as soon as I went to use, absolutely useless
Not the most pleasant thing to use
it cannot be used
it's very hard to
Love
Great product does exactly what you need it to do
the report is great
Excellent product
Effective and does the job well
Works very well
Worked straight away
Works exactly as advertised
As described
Does the job perfectly
Easy cleaning product
It cleaned it off quickly
Good cleaner
Easy to use
so easy to apply
The cleaner is very easy to use
Return
0.3% Return rate 3% Fixable by listing
Did not work
Does not work very well
Not effective
Works well and quickly just doesnt last so long as stick is small
Its a bit expensive for one stick
The stick has melted into the steam holes then set
very strong smell
Smells so bad
The smell has permeated the house
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron Cleaner questions
Answered from the same tracked data.