Iron
MaybeShoppers spend $7.8M a year here. But the average product has 6,835 reviews to catch up to, so Iron is a Maybe.
- Flapen Score
- 63 / 100Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 5163
- Market size
- £7.8M/yr5.0M searches / yr
- 90-day growth
- +15.0%search demand this quarter
- Competition
- 54%top-5 click share · 9 brands · 185 sellers
Flapen Score
Iron against its category
The dotted line is the Home & Garden average. Past it, Iron is stronger. Inside it, weaker.
Market
The Iron market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Iron 5.0M times last year and spent an estimated £7.8M. The top 5 brands take 90% of clicks. Demand peaks in Oct. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
6.5% of searches ended in a purchase last week.
Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7.8M a year.
- Searches, last 12 months
- 5.0M
- Growth, 90 days vs prior 90
- +15.0%
- Conversion, latest week
- 6.5%
- Market size, estimated
- £7.8Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- iron2.8M searches a year
02 · Price
A sale here is worth £23.89.
Listings sell for £23.89 on average, from £9.95 to £50.46. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £23.89 that is £191K to £239K a year per listing.
- Average price
- £23.89inside the $15 to $100 sweet spot
- Price range
- £9.95–£50.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £191K–£239K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #11 within Irons, Steamers & Accessories. It carries 6,835 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.3%
- Average rank
- #11in Irons, Steamers & Accessories
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,835per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Iron products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Russell Hobbs Supreme Steam Iron Powerful Vertical steam Function Non-Stick Stainless Steel Soleplate Easy Fill 300ml Water Tank 110g Steam Shot 40g Continuous steam 2m Cord 2400W 23060
- Price
- £16.18
- Rating
- 4.4/5
- Reviews
- 31,087
- Age
- 10y ago
![Russell Hobbs Steam Iron [3100W 210 g/min extra steam boost 70 g/min steam] Power Steam (350ml ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20630](https://m.media-amazon.com/images/I/41T5a4h2JLL.jpg)
Russell Hobbs Steam Iron [3100W 210 g/min extra steam boost 70 g/min steam] Power Steam (350ml ceramic soleplate self-cleaning & spray water function anti-limescale drip stop) 20630
- Price
- £28.37
- Rating
- 4.4/5
- Reviews
- 42,307
- Age
- 12y ago
Russell Hobbs Pearl Glide Steam Iron Pearl Infused Ceramic Soleplate for smoother glide 315ml Water Tank 150g Steam Shot 40g Continuous steam Anti-drip & Anti-calc function 2m Cord 2600W 23972
- Price
- £17.30
- Rating
- 4.3/5
- Reviews
- 8,578
- Age
- 7y ago
Russell Hobbs Steam Iron - Copper Infused soleplate 150g Steam Shot 40g Continuous Steam Vertical steam function Self-clean Anti-calc and Anti-drip function 2m cord 2600W) Copper Express 23975
- Price
- £19.06
- Rating
- 4.3/5
- Reviews
- 992
- Age
- 2y ago
Amazon Basics Steam Iron with Nonstick Soleplate 1800W 20g Continuous Steam 200ml Tank Blue
- Price
- £11.22
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 9mo ago
Trending
90-day click momentum
Amazon Basics Steam Generator Iron with 6 Bar Pump 240g/min Steam Boost 120g/min Output 1.5L Tank 2400W White/Blue
- Price
- £42.12
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 9mo ago
PIFCO Easy Steam Iron - Non-stick Soleplate - Lightweight - 2000w - 10ml Water Cup - 2m Cord - Variable Steam Control - Auto Shut-off - Burst Steam Function
- Price
- £9.95
- Rating
- 4.4/5
- Reviews
- 273
- Age
- 2y ago
Philips Azur 7000 Series Steam Iron 2800W 250g Boost Smooth glide
- Price
- £40.69
- Rating
- 4.1/5
- Reviews
- 1,342
- Age
- 3y ago
Breville DiamondXpress Steam Iron | 3100 W | 200G Steam Shot | Multi-Directional Diamond Ceramic Soleplate | 400 ml Easy-Fill Water Tank White & Rose Gold | VIN401
- Price
- £34.57
- Rating
- 4.4/5
- Reviews
- 7,175
- Age
- 7y ago
![Russell Hobbs Iron [2600W 160g steam shot 55g/min continuous steam] Titanium Carbide (Titanium-infused ceramic soleplate 330ml tank self-cleaning anti-calc 3m cord) 27090](https://m.media-amazon.com/images/I/418Jn1DUuvL.jpg)
Russell Hobbs Iron [2600W 160g steam shot 55g/min continuous steam] Titanium Carbide (Titanium-infused ceramic soleplate 330ml tank self-cleaning anti-calc 3m cord) 27090
- Price
- £24.81
- Rating
- 4.3/5
- Reviews
- 222
- Age
- 1y ago
Newest
by launch dateAmazon Basics Steam Iron with Nonstick Soleplate 1800W 20g Continuous Steam 200ml Tank Blue
- Price
- £11.22
- Rating
- 4.4/5
- Reviews
- 245
- Age
- 9mo ago
Amazon Basics Steam Generator Iron with 6 Bar Pump 240g/min Steam Boost 120g/min Output 1.5L Tank 2400W White/Blue
- Price
- £42.12
- Rating
- 4.3/5
- Reviews
- 94
- Age
- 9mo ago
Tefal Virtuo 30 Steam Iron with Ceramic Soleplate 130g Steam Boost and 27g Continuous Steam 240ml Water Tank Precision Tip Vertical Steaming Anti Drip FV2C48G0
- Price
- £16.30
- Rating
- 4.2/5
- Reviews
- 467
- Age
- 1y ago
Tefal Virtuo 30 Steam Iron with Ceramic Soleplate 130g Steam Boost and 27g Continuous Steam 240ml Water Tank Precision Tip Vertical Steaming Anti Drip FV2C47G0
- Price
- £16.67
- Rating
- 4.2/5
- Reviews
- 467
- Age
- 1y ago
Russell Hobbs Iron [2600W 160g steam shot 55g/min continuous steam] Titanium Carbide (Titanium-infused ceramic soleplate 330ml tank self-cleaning anti-calc 3m cord) 27090
- Price
- £24.81
- Rating
- 4.3/5
- Reviews
- 222
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
185
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
54%
Top 20: 90%
Open market
7%
- Russell Hobbs68%
- Amazon Basics7%
- Tefal6%
- Morphy Richards5%
- Tower4%
- BEAUTURAL3%
- Open — no brand owns it (3 brands, 7%)
Demand
Iron search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.6×
Search terms
Top Iron search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron2.8M/yr
- steam iron1.2M/yr
- irons183K/yr
- steam irons172K/yr
- steam irons best buy which142K/yr
- iro113K/yr
- russell hobbs iron105K/yr
- russell hobbs steam iron53K/yr
- iron box48K/yr
- irons sale steam43K/yr
Reviews and returns
What reviews say buyers love and hate about Iron
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
poor durability
Broke
Doesn't last
Heavy in weight
heavier than I expected
Heavier than expected
leaking
it leaks
Leaking
gets hot
Does not heat up
Heat up very fast
Performance not great
poor functionality
Did not work
Love
Fair price
Excellent value
Excellent value
the build quality feels excellent throughout
Amazing quality
The quality is solid for the price
easy to handle
Ease of use
easy to hold
LIghtweight and easy to use
Great not too heavy not too light
Light weight does job perfectly
Heats quickly
the heat is great also
It keeps the heat really well
Return
2.3% Return rate 7% Fixable by listing
Heavy in weight
heavier than I expected
Heavier than expected
Performance not great
poor functionality
Did not work
gets hot
Does not heat up
Heat up very fast
leaking
it leaks
Leaking
These look used
Used product
received used item
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron questions
Answered from the same tracked data.