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Ipswich Town Gifts

Fail

The top 5 brands take 100% of clicks, so Ipswich Town Gifts is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£30K/yr72K searches / yr
90-day growth
+71.9%search demand this quarter
Competition
96%top-5 click share · 4 brands · 11 sellers

Flapen Score

Ipswich Town Gifts against its category

The dotted line is the Home & Garden average. Past it, Ipswich Town Gifts is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ipswich Town Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ipswich Town Gifts 72K times last year and spent an estimated £30K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +71.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
+71.9%
Conversion, latest week
2.4%
Market size, estimated
£30Ka year
Peak month
December8.0× the quietest month
Top search term
ipswich town gifts33K searches a year

02 · Price

A sale here is worth £17.57.

Listings sell for £17.57 on average, from £8.38 to £27.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.57 that is £0 to £2K a year per listing.

Average price
£17.57inside the $15 to $100 sweet spot
Price range
£8.38–£27.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #1,829 within Glassware. It carries 166 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
67%
Out of stock, average day
14.7%
Average rank
#1,829in Glassware
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
166per listing
Listings tracked
6

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Ipswich Town Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • FOCO87%
  • Generic5%
  • Wee On4%
  • Winning Moves4%
  • Open — no brand owns it (0%)

Demand

Ipswich Town Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Ipswich Town Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ipswich town gifts33K/yr
  • ipswich town merchandise15K/yr
  • ipswich town19K/yr
  • ipswich5K/yr

Reviews and returns

What reviews say buyers love and hate about Ipswich Town Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Return

0.6% Return rate 0% Fixable by listing

Defective Material/Parts100%█▁▁▁▁▁

FAQ

Common Ipswich Town Gifts questions

Answered from the same tracked data.