Ioniser
FailDemand is soft, at -44.6% this quarter, so Ioniser is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £76K/yr70K searches / yr
- 90-day growth
- -44.6%search demand this quarter
- Competition
- 71%top-5 click share · 10 brands · 77 sellers
Flapen Score
Ioniser against its category
The dotted line is the Home & Garden average. Past it, Ioniser is stronger. Inside it, weaker.
Market
The Ioniser market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ioniser 70K times last year and spent an estimated £76K. The top 5 brands take 84% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -44.6%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £76Ka year
- Top search term
- ioniser13K searches a year
02 · Price
A sale here is worth £28.74.
Listings sell for £28.74 on average, from £9.68 to £63.61. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £28.74 that is £3K to £7K a year per listing.
- Average price
- £28.74inside the $15 to $100 sweet spot
- Price range
- £9.68–£63.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£7K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #109 within Heating, Cooling & Air Quality. It carries 2,051 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 15.9%
- Average rank
- #109in Heating, Cooling & Air Quality
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,051per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Ioniser products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Air Purifier for Bedroom Home 2 Pack Plug In Negative Ion Air Purifier Portable Quiet Ioniser for Smokers Reduces Odours from Pets/Toilet/Dust/Office/Home/Room (2)
- Price
- £16.12
- Rating
- 3.8/5
- Reviews
- 457
- Age
- 1y ago

AROEVE Air Purifier for Bedroom with H13 HEPA 3-stage Filter 5W Energy Consumption Quiet 22db with Aroma Tackles Pollen Smoke Pet Fur VOCs White
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 20,395
- Age
- 1y ago

Air Purifier for Bedroom Smokers 2-Pack Plug-In Negative Ion Air Purifier Portable Mini Ioniser for Home Quiet Odour Remover for Pets Toilets Offices Rooms
- Price
- £13.96
- Rating
- 4.0/5
- Reviews
- 248
- Age
- 1y ago

QWUE Air Purifier for Bedroom Home 2 Pcs Mini Ionic Air Purifier Plug in UK for Smokers Pet Toilets Living Rooms Bathrooms Instantly Cleans Quiet Odour Remover Filter-Free Purifier
- Price
- £12.84
- Rating
- 4.2/5
- Reviews
- 419
- Age
- 9mo ago

PureMate Air Purifier for Home 5 in1 with Ioniser and Sleep Mode - True HEPA Filter & Active Carbon Removes Germs & Viruses Allergies & Asthma Pollen Dust Smokers Hay Fever Pets Dander
- Price
- £62.25
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 7y ago
Trending
90-day click momentum
PTYcrazy Plug In Air Purifier for Bedroom Home Negative Ion Air Ioniser Portable Mini Ionic Air Freshener for Quiet Odour Eliminator for Smokers Pets Toilet Dust Smoke 2 Pack
- Price
- £19.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

AIUZLK Air Purifiers for Bedroom Home with 3 Stage H13 HEPA Filter 22dB Quiet Desktop Small air Purifier with Night Light 3 Timing Suitable for Smoke Pet Dander Hair Odors.KJ80
- Price
- £22.59
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 8mo ago

Air Purifier for Bedroom Home 2PCS Ioniser Air Purifier UK Mini Plug In Air Purifier for Dust Removal Smokers Pet Small Filter-Free Air Ionizer (B0GFMPY6FY)
- Price
- £13.45
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 6mo ago

AROEVE Air Purifier for Bedroom with H13 HEPA 3-stage Filter 5W Energy Consumption Quiet 22db with Aroma Tackles Pollen Smoke Pet Fur VOCs White
- Price
- £26.62
- Rating
- 4.4/5
- Reviews
- 20,395
- Age
- 1y ago

PureMate Air Purifier for Home 5 in1 with Ioniser and Sleep Mode - True HEPA Filter & Active Carbon Removes Germs & Viruses Allergies & Asthma Pollen Dust Smokers Hay Fever Pets Dander
- Price
- £62.25
- Rating
- 4.3/5
- Reviews
- 276
- Age
- 7y ago
Newest
by launch date
PTYcrazy Plug In Air Purifier for Bedroom Home Negative Ion Air Ioniser Portable Mini Ionic Air Freshener for Quiet Odour Eliminator for Smokers Pets Toilet Dust Smoke 2 Pack
- Price
- £19.96
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Air Purifier for Home & Office Plug-in Ionic Air Freshener with 45 Million Negative Ions for Eliminating Smoke Pet & Cooking Odours Mini Portable Ioniser for Bedroom/Kitchen/Bathroom 2 Pack
- Price
- £9.68
- Rating
- 3.5/5
- Reviews
- 18
- Age
- 6mo ago

Air Purifier for Bedroom Home 2PCS Ioniser Air Purifier UK Mini Plug In Air Purifier for Dust Removal Smokers Pet Small Filter-Free Air Ionizer (B0GFMPY6FY)
- Price
- £13.45
- Rating
- 3.6/5
- Reviews
- 8
- Age
- 6mo ago

AIUZLK Air Purifiers for Bedroom Home with 3 Stage H13 HEPA Filter 22dB Quiet Desktop Small air Purifier with Night Light 3 Timing Suitable for Smoke Pet Dander Hair Odors.KJ80
- Price
- £22.59
- Rating
- 4.4/5
- Reviews
- 151
- Age
- 8mo ago

QWUE Air Purifier for Bedroom Home 2 Pcs Mini Ionic Air Purifier Plug in UK for Smokers Pet Toilets Living Rooms Bathrooms Instantly Cleans Quiet Odour Remover Filter-Free Purifier
- Price
- £12.84
- Rating
- 4.2/5
- Reviews
- 419
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
10 rising
Sellers
77
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
12%
- PENYUY38%
- AROEVE16%
- PureMate13%
- QWUE9%
- Cenbou8%
- PHILIPS5%
- Open — no brand owns it (4 brands, 12%)
Demand
Ioniser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 9.0× · 8 of 12 months tracked
Search terms
Top Ioniser search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ioniser13K/yr
- ionisers for home uk7K/yr
- ioniser air purifier uk12K/yr
- air ionizer5K/yr
- ionizer air purifier4K/yr
- ionflow air purifier3K/yr
- aerolite air purifier3K/yr
- aerilite ioniser3K/yr
- aerolite ioniser8K/yr
- aerolite ionizer5K/yr
Reviews and returns
What reviews say buyers love and hate about Ioniser
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I contacted Amazon months ago to return this because it now smells like burning when turned on
Has a funny smell straight out of the box
Started to smell
Dont not work very well
No evidence of any functionality
Dont work
Broke after 4 months
Failed after 6 months
Stopped working after 14 months
WiFi connection drops out
Bluetooth didn't work
It does not connect to the WiFi
It is a cheap product after all
so Im pretty disappointed with the quality of the product
Rubbish
Love
Perfect to clean my home's air
clean air
Great Air Purifier
Excellent product
Very good build quality
Great product while it worked
Good value for money
Money well spent
Good for the money
leaves a nice scent
fresh smells nice
I like the fragrance oil pad
Easy to use
controls are easy to use
Easy to operate
Return
2.3% Return rate 25% Fixable by listing
Dont not work very well
No evidence of any functionality
Dont work
Not fit for purpose
A little bigger than I thought though
Very good just a bit small
I contacted Amazon months ago to return this because it now smells like burning when turned on
Has a funny smell straight out of the box
Started to smell
not filtering efficiently
then it started to smell even after I cleaned the filter
It does not purify or filter in any way as described on the box
It is a cheap product after all
so Im pretty disappointed with the quality of the product
Rubbish
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ioniser questions
Answered from the same tracked data.









