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Invisible Thread

Fail

Prices span $2.18–$4.97, mostly outside the sweet spot, so Invisible Thread is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£31K/yr46K searches / yr
90-day growth
+5.2%search demand this quarter
Competition
87%top-5 click share · 9 brands · 68 sellers

Flapen Score

Invisible Thread against its category

The dotted line is the Home & Garden average. Past it, Invisible Thread is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Invisible Thread market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Invisible Thread 46K times last year and spent an estimated £31K. The top 5 brands take 89% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+5.2%
Conversion, latest week
17.5%
Market size, estimated
£31Ka year
Top search term
invisible thread26K searches a year

02 · Price

A sale here is worth £3.84.

Listings sell for £3.84 on average, from £2.18 to £4.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £3.84 that is £960 to £2K a year per listing.

Average price
£3.84under the $15 to $100 sweet spot
Price range
£2.18–£4.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£960–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #110 within Art & Craft Supplies. It carries 951 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#110in Art & Craft Supplies
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
951per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Invisible Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

68

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

7%

  • Lanjue40%
  • Gütermann Sulky17%
  • Hemline15%
  • KORBOND9%
  • The Bead Shop8%
  • Redamancy3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Invisible Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 1.5× · 8 of 12 months tracked

Search terms

Top Invisible Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • invisible thread26K/yr
  • invisible thread sewing9K/yr
  • clear thread7K/yr
  • clear thread sewing3K/yr

Reviews and returns

What reviews say buyers love and hate about Invisible Thread

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use19%−0.17

Too clumsy to use

difficult

not able to use

Thickness13%0.00

Should have bought slightly thicker

still very thin

Terribly thin and weak not nylon

Rope/Wire Tangling8%−0.05

the thread was snapping

Material Quality8%−0.04

Its not the real gutermann cotton

Terribly thin and weak not nylon

Stitch/Finish/Polish8%−0.04

not good for sewing machine

Love

Quality-Overall30%+1.91

Great quality

Good product

apart from that it is great

Advertised Vs Actual Product15%+0.76

it does what its meant to do

Does what it promised

As described

Value For Money14%+1.22

Great value for money

Good value

Worth the money

Strength10%+0.11

Quite strong and sturdy

It is pretty strong though we did manage to break it a couple of times

sturdy and holds a small amount of weight

Stitch/Finish/Polish6%−0.04

Useful to hide stitching

worth it if you need invisible stitches

Great for invisible sewing

Return

0.4% Return rate 33% Fixable by listing

Size-Overall27%▁▁▆▆▅█

Very small

Too tiny

Quality-Overall15%▁▄█▁▇▁

Rubbish

Value For Money10%▁▆█▁▁▁
Thin10%█▂▁▁▅▁
Stitch/Finish/Polish10%▁▁▁█▁▄

not good for sewing machine

FAQ

Common Invisible Thread questions

Answered from the same tracked data.