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Intex Pool Pump

Intex Pool Pump shows demand growing >1,000% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Signals Trending

Flapen Score

52
Worth a look

Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51

Market size 12Growth 100Conversion 76Competition 28Returns 98Price range 78Avg price 86Brand share 4Review moat 24Quality gap 40
This niche Category average · 5,777 niches

Is Intex Pool Pump profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Intex Pool Pump is a £47K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Intex Pool Pump: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 7.1% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr3K
Search volume / yr>1,000%34K
Conversion rate7.1%
Avg price£19.56

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 46
Top-5 product click share68%
Open market2%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews5,501

Top Intex Pool Pump products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

46

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

0%

  • Intex82%
  • POOLPURE6%
  • Finest-Filters5%
  • Splosh4%
  • LIVIVO2%
  • SUDS-ONLINE2%
  • Open — no brand owns it (0%)

Intex Pool Pump demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume34KCVR7.1%Products18Brands6Top 5 Brands98%OOS Rate1.8%Rating4.5★Reviews5,501Avg BSR#41
13K8KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 83.5×

Top Intex Pool Pump search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • intex pool filter24K/yr
  • intex filter5K/yr
  • intex filter cartridge4K/yr

What reviews say buyers love and hate about Intex Pool Pump

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Value For Money18%

Excellent value for money

Filtration15%

Filter works

Advertised Vs Actual Product13%

Does what it needs to do

Quality-Overall11%

Overall, this is a reliable, high-quality replacement filter that offers great value for money

Size-Overall10%

Brilliant fit

What buyers complain about

81% of reviews
Filtration20%

the filter needs washing out more than once a day for it to work or it doesnt pump any water

Durability18%

one has bent already literally just from putting it on

Size-Overall9%

didn't fit quite right

Strength8%

This feels so flimsy

Quality-Overall8%

Cheap and useless

Intex Pool Pump return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Filtration
8%
3Functionality-Overall
6%
4Compatibility-Overall
2%
5Durability
2%

Common Intex Pool Pump questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Intex Pool Pump 52/100 on Amazon United Kingdom — Worth a look. The niche generates £47K/yr across 18 tracked products. Search demand moved >1,000% over the last 90 days.
Search demand for Intex Pool Pump on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 83.5× the quietest.