Is intex pool pump profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 18 tracked products. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (52/100).

How competitive is the intex pool pump niche?

6 brands and 46 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in intex pool pump?

Top complaints mined from reviews: Filtration, Durability, Size-Overall. The return rate is 0.4%.

When does demand for intex pool pump peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 83.5× the quietest.

What does it cost to enter the intex pool pump niche?

Listings span £6.65–£45.91; the average listing price is £19.56 (sweet spot $15–$100). The average incumbent carries 5,501 reviews — the moat a new listing must climb.

intex pool pump

Worth a look

Shows demand growing >1,000% this quarter, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great£19.56

avg listing price — sweet spot $15–$100

Price range

Great£6.65–£45.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,501.44

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£47K

£47K/yr · 34K searches

Brand share

Bad98%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, intex pool pump is a £47K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

intex pool pump market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: £49K–£59K; units × avg price
Conversion rate: 7.1%
Avg BSR: #41
Page quality: 0%
Prime: 67%
Sponsored: 50%
Out of stock: 1.8%
Avg brand age: 40 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Intex82%
POOLPURE6%
Finest-Filters5%
Splosh4%
LIVIVO2%
SUDS-ONLINE2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 83.5×

Open Trend

Top intex pool pump search terms

intex pool filter24K/yr >1,000%7.0% conv.
intex filter5K/yr >1,000%6.5% conv.
intex filter cartridge4K/yr >1,000%12.6% conv.

All search terms

Top intex pool pump products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Intex 0775431 Filter Cartridge for Swimming Pool Blue 10 8 x 21 6 x 20 3 cm - set of 2

Intex£6.654.7★12,314 rev

Intex Swimming Pool Filter Cartridge Type A [Pack of 6]

Intex£14.784.7★11,304 rev

Intex 29003 Combo Chlorinator Filter Pump Filter Cartridge Pack of 3 Cartridges

Intex£9.564.6★18,176 rev

Intex 28638BS 1000 GPH 220-240 V Cartridge Filter Pump - Grey

Intex£45.834.4★640 rev

Intex Krystal Clear Cartridge Filter Pump 330 GPH / 1250L per Hour 220-240V Above Ground Pool Filter Pump with Hydro Aeration Technology Type H Cartridge Compatible 28602BS

Intex£37.564.0★157 rev

Newest

by launch date

SUDS-ONLINE Type A Filter Cartridge - Compatible With Intex Pool Filter Pumps & Easy Set Pool Filter Pumps (Intex Type A or C 29000/59900)

SUDS-ONLINE£7.882 rev

1y ago

Splosh Type A Filter Cartridges - Pack of 6 Replacement Filters

Splosh£13.5375 rev

1y ago

2 x Swimming Pool Pump Filter Cartridge Replacement Compatible For Bestway 3 & Intex Type A Or C Water Filters

Finest-Filters£8.2099 rev

3y ago

Finest-Filters Hot Tub Spa Water Filter Cartridges Compatible For Lay-Z-Spa SaluSpa 90352E Intex Type VI Bestway (6 Pack of Replacement Hot Tub Water Filter Cartridges)

Finest-Filters£13.27360 rev

3y ago

Intex Swimming Pool Filter Cartridge Type A [Pack of 6]

Intex£14.7811,304 rev

6y ago

What buyers say about intex pool pump

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Excellent value for money”

Filtration15%

“Filter works”

Advertised Vs Actual Product13%

“Does what it needs to do”

Quality-Overall11%

“Overall, this is a reliable, high-quality replacement filter that offers great value for money”

Size-Overall10%

“Brilliant fit”

Ease Of Cleaning6%

“Very good at keeping the pool clean”

Pressure6%

“The pump is very good”

Durability4%

“They are durable”

Strength4%

“Quite powerful and durable”

Assembly/Installation2%

“Installation is easy”

What buyers complain about

Filtration20%

“the filter needs washing out more than once a day for it to work or it doesnt pump any water”

Durability18%

“one has bent already literally just from putting it on”

Size-Overall9%

“didn't fit quite right”

Strength8%

“This feels so flimsy”

Quality-Overall8%

“Cheap and useless”

Leak-Proof5%

“It's missing an O-ring and leaks, we now have to wait for a reply for an Intex replacement part and it can take 3 days”

Color5%

“does not change colour no matter what you add to the water”

Jamming/Clogging3%

“filter was clogged with debris so rinsed it off refitted”

Noise Level3%

“lasted less than a week before it became extremely noisy”

Value For Money2%

“Spend the extra fiver”

Top return reasons

Size-Overall75%

Filtration8%

Functionality-Overall6%

Compatibility-Overall2%

Durability2%

Advertised Vs Actual Product2%

Defective Material/Parts1%

Strength1%

Noise Level1%

Add-Ons/Attachments1%

Common questions

Is intex pool pump profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 18 tracked products. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (52/100).
How competitive is the intex pool pump niche?: 6 brands and 46 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in intex pool pump?: Top complaints mined from reviews: Filtration, Durability, Size-Overall. The return rate is 0.4%.
When does demand for intex pool pump peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 83.5× the quietest.
What does it cost to enter the intex pool pump niche?: Listings span £6.65–£45.91; the average listing price is £19.56 (sweet spot $15–$100). The average incumbent carries 5,501 reviews — the moat a new listing must climb.