Intex Pool
Intex Pool shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 18% of 5,777 Home & Garden niches · +9 vs the category median of 51
Is Intex Pool profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Intex Pool is a £415K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 60/100.
Intex Pool: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved >1,000% over the last 90 days and 0.3% of searches end in a purchase.
£415K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 58 products
Top Intex Pool products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Intex Metal Frame Rectangular Swimming Pool 300 x 200 x 75cm Blue Above Ground Garden Pool for Kids and Family 3834L Water Capacity Puncture-Resistant 3-Ply Material Pump Not Included 28272NP
- Price
- £72.36
- Rating
- 4.6/5
- Reviews
- 32,616
- Age
- 15y ago
Bestway MAX Steel Pro Round Frame Swimming Pool with Filter Pump Grey 10 ft Multicolor BW56408GB-21
- Price
- £91.08
- Rating
- 4.4/5
- Reviews
- 2,223
- Age
- 6y ago
Intex 28270 Rectangular Pool without Filter Pump 220 x 150 x 60 cm blue
- Price
- £56.19
- Rating
- 4.6/5
- Reviews
- 32,616
- Age
- 14y ago
Intex 8 ft x 20-inch Metal Frame Pool
- Price
- £45.76
- Rating
- 4.0/5
- Reviews
- 1,786
- Age
- 6y ago
Bestway Steel Pro MAX 10 x 30/3.05m x 76cm Pool Multicolor 1056406XXX21
- Price
- £71.65
- Rating
- 4.4/5
- Reviews
- 2,787
- Age
- 6y ago
Trending
90-day click momentum
Bestway Steel Pro MAX Frame Pool Set with Filter Pump Diameter 366 x 100 cm Light Grey Round Grey
- Price
- £344.81
- Rating
- 4.3/5
- Reviews
- 592
- Age
- 6y ago
Funsicle 7ft Rectangular Above Ground Pool 2.1 x 1.5 x 0.61 m - Garden Activity Lap Pool for adults - 3-Layer PVC Laminated Material Includes Repair Patch - Blue
- Price
- £54.38
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 3y ago
Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £94.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Bestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £75.29
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Intex 10Ft X 30In Prism Frame Pool Black 26700NP
- Price
- £78.79
- Rating
- 4.2/5
- Reviews
- 1,240
- Age
- 8y ago
Newest
by launch dateBestway Steel Pro Max Round Frame Swimming Pool 10 ft with Filter Pump 305 x 76 cm Above Ground Pool Durable Tri Tech Material Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £75.29
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Bestway Steel Pro Round Frame Swimming Pool 12 ft with Filter Pump 366 x 76 cm Above Ground Pool Tri Tech Durable Liner Rust Resistant Steel Frame Easy Setup Garden Pool - Blue
- Price
- £94.65
- Rating
- 4.4/5
- Reviews
- 78
- Age
- 4mo ago
Steel Pro MAX 10 x 67 x 33/3.05m x 2.00m x 84cm Oval Pool Set
- Price
- £294.38
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 2y ago
Funsicle 7ft Rectangular Above Ground Pool 2.1 x 1.5 x 0.61 m - Garden Activity Lap Pool for adults - 3-Layer PVC Laminated Material Includes Repair Patch - Blue
- Price
- £54.38
- Rating
- 4.3/5
- Reviews
- 261
- Age
- 3y ago
910 x 67 x 26/3.00m x 2.01m x 66cm Pool
- Price
- £68.28
- Rating
- 4.2/5
- Reviews
- 504
- Age
- 3y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
12 rising
Sellers
218
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
37%
Top 20: 69%
Open market
5%
- Bestway47%
- Intex42%
- FUNSICLE2%
- GALAXYER2%
- M.Y2%
- Dellonda1%
- Open — no brand owns it (6 brands, 5%)
Intex Pool demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 130.4×
Top Intex Pool search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- bestway swimming pool174K/yr
- 10ft swimming pool124K/yr
- intex pool124K/yr
- rectangle pool89K/yr
- 12ft swimming pool78K/yr
- 8ft pool73K/yr
- bestway pool84K/yr
- frame swimming pool65K/yr
- large swimming pool69K/yr
- above ground pool67K/yr
What reviews say buyers love and hate about Intex Pool
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent fit”
“Easy to install”
“Worth every penny”
“The quality of the pool is very good”
“Great pool very sturdy frame”
What buyers complain about
68% of reviews“Absolute garbage”
“Not durable”
“it developed a leak”
“It's very small”
“Expensive - not worth the money”
Intex Pool return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
51%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Intex Pool questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
