Insulated Lunch Box
MaybeThe top 5 products take only 14% of clicks. But demand is soft, at -33.4% this quarter, so Insulated Lunch Box is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £88K/yr477K searches / yr
- 90-day growth
- -33.4%search demand this quarter
- Competition
- 14%top-5 click share · 85 brands · 137 sellers
Flapen Score
Insulated Lunch Box against its category
The dotted line is the Home & Garden average. Past it, Insulated Lunch Box is stronger. Inside it, weaker.
Market
The Insulated Lunch Box market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Insulated Lunch Box 477K times last year and spent an estimated £88K. The top 5 brands take 31% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 477K
- Growth, 90 days vs prior 90
- -33.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- £88Ka year
- Peak month
- September4.9× the quietest month
- Top search term
- thermal lunch box130K searches a year
02 · Price
A sale here is worth £14.91.
Listings sell for £14.91 on average, from £3.38 to £54.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.91 that is £0 to £1K a year per listing.
- Average price
- £14.91under the $15 to $100 sweet spot
- Price range
- £3.38–£54.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #124 within Food Storage. It carries 2,804 reviews at 4.03 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 97%
- Out of stock, average day
- 5.6%
- Average rank
- #124in Food Storage
- Average rating
- 4.03 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,804per listing
- Listings tracked
- 150
04 · Newcomers
Amazon counts 5 of last year's 28 launches as successful.
28 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 28
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Insulated Lunch Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Marvellous Thermal Lunch Box Stainless Steel Lunch Box Portable Carry Hand Thermal Food Container with Compartment Bento Rice Box for Student Children Work Picnic Travel Camping (Single Layer)
- Price
- £11.73
- Rating
- 2.9/5
- Reviews
- 81
- Age
- 4y ago

Thermos Stainless King Food Flask 470ml Capacity - Sleek Multi- Purpose Flask for Daily Food Prep - Durable Stainless Steel with Classic Midnight Blue Finish - Ideal for On-the-Go Meals & Drinks
- Price
- £14.21
- Rating
- 4.6/5
- Reviews
- 26,139
- Age
- 17y ago

TOWEBOORY Bento Lunch Box 900ml Stainless Steel Lunch Box Portable Carry Hand Food Container Leakproof Rice Snack Bento Box Food Storage for Adults Student Children Work Office Picnic
- Price
- £11.50
- Rating
- 3.1/5
- Reviews
- 8
- Age
- 1y ago

Tissting Food Flask for Hot Food 550ml Soup Flask Thermal Lunch Containers 304 Stainless Steel Liner Insulated Food Jar Salad Picnic Boxes Blue
- Price
- £8.83
- Rating
- 2.7/5
- Reviews
- 97
- Age
- 1y ago

MEEYUU Bento Lunch Box with 330ML Soup Thermo Kids Leakproof Lunch Food Containers with 3 Compartment Kids Thermo Insulated Hot Food Jar for School Trvael (Pink)
- Price
- £10.90
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 7mo ago
Trending
90-day click momentum
MEEYUU Bento Lunch Box with 330ML Soup Thermo Kids Leakproof Lunch Food Containers with 3 Compartment Kids Thermo Insulated Hot Food Jar for School Trvael (Green)
- Price
- £10.52
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 7mo ago

MEEYUU Bento Lunch Box with 330ML Soup Thermo Kids Leakproof Lunch Food Containers with 3 Compartment Kids Thermo Insulated Hot Food Jar for School Trvael (Pink)
- Price
- £10.90
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 7mo ago

Lifewit 9L Insulated Lunch Bag for Men 12-Can Cool Bag Lunch Box Black
- Price
- £10.88
- Rating
- 4.5/5
- Reviews
- 5,479
- Age
- 3y ago

Andmenow 80W Faster Electric Lunch Box Update Home Office Truck Car Food Warmer Portable Food Heater with 304 Stainless Steel Container Spoon & Fork and Carry Bag (GreyGreen)
- Price
- £16.13
- Rating
- 4.5/5
- Reviews
- 2,797
- Age
- 3y ago

BOYUNSHI Bento Box Lunch Boxes Stainless Steel Lunch Box with 3 Compartments Lunchbox Snack Boxes for Kids Adults Leak-Proof Bento Box for School Office & Outdoor Microwave Dishwasher Safe 27oz
- Price
- £13.71
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 8mo ago
Newest
by launch date
MEEYUU Bento Lunch Box with 330ML Soup Thermo Kids Leakproof Lunch Food Containers with 3 Compartment Kids Thermo Insulated Hot Food Jar for School Trvael (Pink)
- Price
- £10.90
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 7mo ago

MEEYUU Bento Lunch Box with 330ML Soup Thermo Kids Leakproof Lunch Food Containers with 3 Compartment Kids Thermo Insulated Hot Food Jar for School Trvael (Green)
- Price
- £10.52
- Rating
- 3.5/5
- Reviews
- 26
- Age
- 7mo ago

BOYUNSHI Bento Box Lunch Boxes Stainless Steel Lunch Box with 3 Compartments Lunchbox Snack Boxes for Kids Adults Leak-Proof Bento Box for School Office & Outdoor Microwave Dishwasher Safe 27oz
- Price
- £13.71
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 8mo ago

ICEBLUEOR Food Flasks for Hot Food Insulated Food Container with Handle 630ml Portable Leak-proof Hot Food Soup Flask Thermal Lunch Box for Kids Adults School Office Picnic Outdoor
- Price
- £8.18
- Rating
- 2.7/5
- Reviews
- 26
- Age
- 1y ago

Anykuu Electric Lunch Box 100W 1.8L Large Capacity Heated Lunch Box 12V/24V/220V 3-in-1 Portable Food Heater with Insulated Lunch Bag Spoon and Fork Suitable for Car Truck Office Home
- Price
- £23.52
- Rating
- 4.4/5
- Reviews
- 748
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 14% of clicks. An open shelf where new products get seen.
Brands
85 rising
Sellers
137
Top-5 brand share
31%
Top 20: 68%
Top-5 click share
14%
Top 20: 45%
Open market
66%
- Thermos14%
- Polar Gear6%
- MEEYUU5%
- TRAVELISIMO4%
- Marvellous3%
- Lille Home3%
Demand
Insulated Lunch Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.9×
Search terms
Top Insulated Lunch Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- thermal lunch box130K/yr
- thermos lunch box65K/yr
- thermal lunch box for hot food45K/yr
- hot lunch box31K/yr
- hot food lunch box28K/yr
- insulated lunch box kids18K/yr
- hot lunch box for kids23K/yr
- thermal lunch box for hot food kids15K/yr
- insulated bento box8K/yr
- hot lunch box for adults13K/yr
Reviews and returns
What reviews say buyers love and hate about Insulated Lunch Box
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
But it absolutely doesnt hold heat
Does take a long time to heat up
no heat
the bag is not amazing quality
Bad quality
Rubbish quality - broke after 1 day
Not fit u
It's small
Quite large
it falls apart
Broken
broke within a few months
Doesn't keep food hot
Totally useless for keeping food hot
Poor at keeping food hot
Love
Amazing quality
The build quality of this container is excellent
the build quality is excellent
Decent size
Bag is perfect size too
Size wise, Its just about perfect
Excellent value for money
Good for the price
Good value for money
Warms food nicely
Heats quickly
Heating is good
it keeps food warm well
Good for keeping drinks warm
Insulation, best
Return
1.7% Return rate 67% Fixable by listing
Not fit u
It's small
Quite large
the bag is not amazing quality
Bad quality
Rubbish quality - broke after 1 day
But it absolutely doesnt hold heat
Does take a long time to heat up
no heat
Doesnt do the job
Unfit for purpose
Didnt work
Doesn't keep food hot
Totally useless for keeping food hot
Poor at keeping food hot
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Insulated Lunch Box questions
Answered from the same tracked data.









