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Insulated Lunch Box

Maybe

The top 5 products take only 14% of clicks. But demand is soft, at -33.4% this quarter, so Insulated Lunch Box is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£88K/yr477K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
14%top-5 click share · 85 brands · 137 sellers

Flapen Score

Insulated Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Insulated Lunch Box is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insulated Lunch Box 477K times last year and spent an estimated £88K. The top 5 brands take 31% of clicks. Demand peaks in Jan–Sep–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
477K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
1.2%
Market size, estimated
£88Ka year
Peak month
September4.9× the quietest month
Top search term
thermal lunch box130K searches a year

02 · Price

A sale here is worth £14.91.

Listings sell for £14.91 on average, from £3.38 to £54.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £14.91 that is £0 to £1K a year per listing.

Average price
£14.91under the $15 to $100 sweet spot
Price range
£3.38–£54.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #124 within Food Storage. It carries 2,804 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
97%
Out of stock, average day
5.6%
Average rank
#124in Food Storage
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,804per listing
Listings tracked
150

04 · Newcomers

Amazon counts 5 of last year's 28 launches as successful.

28 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
28
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Insulated Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

£0£882£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

85 rising

Sellers

137

Top-5 brand share

31%

Top 20: 68%

Top-5 click share

14%

Top 20: 45%

Open market

66%

  • Thermos14%
  • Polar Gear6%
  • MEEYUU5%
  • TRAVELISIMO4%
  • Marvellous3%
  • Lille Home3%

Demand

Insulated Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep, Oct · busiest ÷ quietest = 4.9×

Search terms

Top Insulated Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermal lunch box130K/yr
  • thermos lunch box65K/yr
  • thermal lunch box for hot food45K/yr
  • hot lunch box31K/yr
  • hot food lunch box28K/yr
  • insulated lunch box kids18K/yr
  • hot lunch box for kids23K/yr
  • thermal lunch box for hot food kids15K/yr
  • insulated bento box8K/yr
  • hot lunch box for adults13K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating12%−0.03

But it absolutely doesnt hold heat

Does take a long time to heat up

no heat

Quality-Overall10%+1.15

the bag is not amazing quality

Bad quality

Rubbish quality - broke after 1 day

Size-Overall8%+0.91

Not fit u

It's small

Quite large

Durability8%−0.09

it falls apart

Broken

broke within a few months

Temperature Control7%−0.06

Doesn't keep food hot

Totally useless for keeping food hot

Poor at keeping food hot

Love

Quality-Overall19%+1.15

Amazing quality

The build quality of this container is excellent

the build quality is excellent

Size-Overall13%+0.91

Decent size

Bag is perfect size too

Size wise, Its just about perfect

Value For Money9%+0.49

Excellent value for money

Good for the price

Good value for money

Heating8%−0.03

Warms food nicely

Heats quickly

Heating is good

Temperature Retention6%+0.48

it keeps food warm well

Good for keeping drinks warm

Insulation, best

Return

1.7% Return rate 67% Fixable by listing

Size-Overall52%▆▇▆▇██

Not fit u

It's small

Quite large

Quality-Overall7%▄▆▆▆▆█

the bag is not amazing quality

Bad quality

Rubbish quality - broke after 1 day

Heating6%█▇▇▅▄▅

But it absolutely doesnt hold heat

Does take a long time to heat up

no heat

Functionality-Overall4%▇▆▇█▅▆

Doesnt do the job

Unfit for purpose

Didnt work

Temperature Control3%█▆▆▅▅▃

Doesn't keep food hot

Totally useless for keeping food hot

Poor at keeping food hot

FAQ

Common Insulated Lunch Box questions

Answered from the same tracked data.