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Insulated Gravy Jug

Fail

Demand is soft, at -59.0% this quarter, so Insulated Gravy Jug is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£19K/yr47K searches / yr
90-day growth
-59.0%search demand this quarter
Competition
48%top-5 click share · 19 brands · 36 sellers

Flapen Score

Insulated Gravy Jug against its category

The dotted line is the Home & Garden average. Past it, Insulated Gravy Jug is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulated Gravy Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insulated Gravy Jug 47K times last year and spent an estimated £19K. The top 5 brands take 60% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -59.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-59.0%
Conversion, latest week
3.5%
Market size, estimated
£19Ka year
Top search term
white jug7K searches a year

02 · Price

A sale here is worth £11.47.

Listings sell for £11.47 on average, from £5.46 to £17.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.47 that is £0 to £1K a year per listing.

Average price
£11.47under the $15 to $100 sweet spot
Price range
£5.46–£17.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 28.0% of listings are out of stock. The average listing ranks #76 within Dishware & Serving Pieces. It carries 367 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
92%
Out of stock, average day
28.0%
Average rank
#76in Dishware & Serving Pieces
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
367per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Insulated Gravy Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£758£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

36

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

32%

  • GLOW Wholesale14%
  • OS Oak & Steel ENGLAND13%
  • VonShef12%
  • WM Bartleet & Sons 175011%
  • Maison & White10%
  • LDXDRU8%

Demand

Insulated Gravy Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 6.1× · 7 of 12 months tracked

Search terms

Top Insulated Gravy Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • white jug7K/yr
  • custard jug9K/yr
  • insulated gravy jug with lid7K/yr
  • insulated gravy jug11K/yr
  • insulated gravy boat3K/yr
  • thermal gravy jug5K/yr
  • thermal gravy jug with lid5K/yr

Reviews and returns

What reviews say buyers love and hate about Insulated Gravy Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall20%

Small

Much smaller than I thought

Smaller than the picture

Heat Resistance17%−0.11

will not keep the contents warm for long

Doesn't retain heat

Yes however the jugs gets hot on the outside when filled with hot liquid

Material Quality11%−0.10

Lid is made of cheap plastic

Lid and Handle are plastic NOT stainless steel

Plastic bits

Durability10%−0.09

Does not last long

Lid broke after 18 months

Advertised Vs Actual Product7%+0.96

It is deceiving on the pictures as it looks like metal

NOT AS DESCRIBED

Disappointed that Amazon sell this wrongly described product

Love

Quality-Overall17%+0.95

Overall its well made

Seems well made

Excellent quality product

Value For Money15%+1.17

Good value

Excellent value for money

Worth it

Advertised Vs Actual Product13%+0.96

As advertised

Does the job we made and looks good

As expected

Heating12%

Keeps warm

Great little thing keeps the gravy hot for ages

Great item to keep gravy or any sauce hot

Temperature Retention10%+0.15

keeps cool when taking tea in the garden

certainly keeps your gravy warm

Great jug for keeping sauce warm

Return

1.6% Return rate 66% Fixable by listing

Size-Overall56%▄▇▇▆█▅

Small

Much smaller than I thought

Smaller than the picture

Defective Material/Parts12%▁▂▇▆▃█
Leak-Proof4%█▄▁▂▁▁

All water that smelt of gravy leaked out

Quality-Overall3%▁▅▃▁▃█

Poor quality

is deceptively poor quality

Handle Quality3%▁▁▅▁▁█

FAQ

Common Insulated Gravy Jug questions

Answered from the same tracked data.