insulated gravy jug
Skip itSoft demand (-59.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great367.32avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.47avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Price range
Bad£5.46–£17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£19K£19K/yr · 47K searches
Growth
Bad-59.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, insulated gravy jug is a £19K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
insulated gravy jug market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £29K–£34K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #76
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 68%
- Out of stock
- 28.0%
- Avg brand age
- 52 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
36
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
48%
Top 20: 93%
Open market
32%
- GLOW Wholesale14%
- OS Oak & Steel ENGLAND13%
- VonShef12%
- WM Bartleet & Sons 175011%
- Maison & White10%
- LDXDRU8%
Demand
Weekly Amazon search volume, last 30 weeks — -59.0% search growth over the last 90 days.Top insulated gravy jug search terms
- white jug7K/yr
- custard jug9K/yr
- insulated gravy jug with lid7K/yr
- insulated gravy jug11K/yr
- insulated gravy boat3K/yr
- thermal gravy jug5K/yr
- thermal gravy jug with lid5K/yr
Top insulated gravy jug products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oak & Steel Double-Walled Insulated Gravy Boat 480ml - Thermal Stainless Steel Jug with Easy Lift Lid - Hot & Cold Sauce Milk Custard & Cream Server
OS Oak & Steel ENGLAND£11.074.4★911 rev
VonShef Gravy Boat with Lid 1 Litre Stainless Steel Gravy Jug Double Wall Insulated Thermal Pot Easy Clean 1L Serving Jug for Gravy Custard & Cream
VonShef£15.964.4★2,460 rev
Stainless Steel Gravy Boat - 500ml | Insulated Custard & Cream Server | Thermal Gravy Jug | Milk Jug With Lid | M&W
Maison & White£10.864.4★588 rev
LDXDRU 2PCS Gravy Boat Stainless Steel Gravy Jug with Lid 450ml and 750ml
LDXDRU£17.744.3★12 rev
WM Bartleet & Sons 1750 T374 Straight Sided Jug White 650ml
WM Bartleet & Sons 1750£14.054.4★110 rev
Newest
by launch date
Porcelain Churn Jug 135ml(0.25 Pint) Traditional Milk & Cream Jug with Easy Pour Spout White Glazed Serving Jug for Tea Coffee & Sauces White
GLOW Wholesale£5.688 rev
Porcelain Churn Jug 284ml(0.5 Pint) Traditional Milk & Cream Jug with Easy Pour Spout White Glazed Serving Jug for Tea Coffee & Sauces White
GLOW Wholesale£8.698 rev
Gravy Boat with Lid 750ml Stainless Steel Gravy Boat Double Wall Insulated Thermal Serving Jug for Gra-vy Milk Cream Sauce Custard Keeps Food Warm or Cool
Harnovlis£13.221 rev
Stainless Steel Gravy Boat Keeps Food Warm or Cool 750ml Sauce Jug with Hinged Lid and Handle Double Wall Insulated Pot Ideal for Gravy Custard Cream Sauce(Silver)
ZESHGON£12.632 rev
Gravy Boat with Lid 750ml Stainless Steel Insulated Gravy Jug Sauce Pitcher Portable Double Wall Warmer Pitcher Sauce Jug for Family Dinner Christmas Birthday Party (Silver(750ml))
CBWERBB£10.084 rev
Trending
90-day click momentumGravy Boat with Lid 750ml Stainless Steel Gravy Boat Double Wall Insulated Thermal Serving Jug for Gra-vy Milk Cream Sauce Custard Keeps Food Warm or Cool
Harnovlis£13.225.0★
Porcelain Churn Jug 135ml(0.25 Pint) Traditional Milk & Cream Jug with Easy Pour Spout White Glazed Serving Jug for Tea Coffee & Sauces White
GLOW Wholesale£5.684.4★
Porcelain Churn Jug 284ml(0.5 Pint) Traditional Milk & Cream Jug with Easy Pour Spout White Glazed Serving Jug for Tea Coffee & Sauces White
GLOW Wholesale£8.694.4★
Stainless Steel Gravy Boat Keeps Food Warm or Cool 750ml Sauce Jug with Hinged Lid and Handle Double Wall Insulated Pot Ideal for Gravy Custard Cream Sauce(Silver)
ZESHGON£12.633.5★
Premier Housewares Quinn Embossed Ceramic Cream Jug 200 ml Ceramic Milk Jug Dishwasher Safe White Small Milk Jug for Tea Coffee Custard and Gravy
Premier£5.463.6★
What buyers say about insulated gravy jug
What buyers praise and complain about, mined from review topics.What buyers love
“Overall its well made”
“Good value”
“As advertised”
“Keeps warm”
“keeps cool when taking tea in the garden”
“fits in fridge door”
“Stylish and practical”
“Easy to clean”
“Very robust”
“was so easy to use”
What buyers complain about
“Small”
“will not keep the contents warm for long”
“Lid is made of cheap plastic”
“Does not last long”
“It is deceiving on the pictures as it looks like metal”
“I was charged for the broken one before I could send it back”
“Poor quality”
“It bearly holds 400ml”
“it doesn't work”
“All water that smelt of gravy leaked out”
Top return reasons
Common questions
- Is insulated gravy jug profitable to sell on Amazon United Kingdom?
- The niche generates £19K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -59.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the insulated gravy jug niche?
- 19 brands and 36 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in insulated gravy jug?
- Top complaints mined from reviews: Size-Overall, Heat Resistance, Material Quality. The return rate is 1.6%.
- What does it cost to enter the insulated gravy jug niche?
- Listings span £5.46–£17.74; the average listing price is £11.47 (sweet spot $15–$100). The average incumbent carries 367 reviews — the moat a new listing must climb.