Instant Snow
FailPrices span $2.54–$9.09, mostly outside the sweet spot, so Instant Snow is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £14K/yr32K searches / yr
- 90-day growth
- +12.5%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 15 sellers
Flapen Score
Instant Snow against its category
The dotted line is the Home & Garden average. Past it, Instant Snow is stronger. Inside it, weaker.
Market
The Instant Snow market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Instant Snow 32K times last year and spent an estimated £14K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
8.3% of searches ended in a purchase last week.
Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £14K a year.
- Searches, last 12 months
- 32K
- Growth, 90 days vs prior 90
- +12.5%
- Conversion, latest week
- 8.3%
- Market size, estimated
- £14Ka year
- Peak month
- December6.9× the quietest month
- Top search term
- instant snow19K searches a year
02 · Price
A sale here is worth £5.23.
Listings sell for £5.23 on average, from £2.54 to £9.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £5.23 that is £1K to £3K a year per listing.
- Average price
- £5.23under the $15 to $100 sweet spot
- Price range
- £2.54–£9.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #17 within Seasonal Décor. It carries 1,568 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 17.9%
- Average rank
- #17in Seasonal Décor
- Average rating
- 4.12 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,568per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Instant Snow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 1 Pack kids Christmas Eve Box Christmas Stocking Filler Gift
- Price
- £4.35
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

SnoWonder Instant Snow Fake Artificial Snow - Ideal for Making Cloud Slime Mix Makes 4 Litres of Fake Snow
- Price
- £9.09
- Rating
- 4.2/5
- Reviews
- 3,531
- Age
- 8y ago

Instant Fake Snow for Slime Made in USA Safe & Easy Artificial Snow Powder
- Price
- £7.37
- Rating
- 4.3/5
- Reviews
- 5,599
- Age
- 8y ago

Baker Ross FX916 Instant Snow - Christmas Decoration Supplies Fake Snow for Displays
- Price
- £3.96
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 2y ago

ZIMPLI - Snoball Play 2 Use Magically turns water into Artificial Fake Instant Snow Kids Indoor & Outdoor Toy Stocking Filler for Boys and Girls 4 5 6 7 8 9 UK Made
- Price
- £2.78
- Rating
- 4.2/5
- Reviews
- 3,429
- Age
- 8y ago
Trending
90-day click momentum
The Glowhouse Premium Fake Snow Powder 130g - Instant Magic Snow Christmas Party Decoration
- Price
- £5.88
- Rating
- 4.0/5
- Reviews
- 189
- Age
- 6y ago

SnoWonder Instant Snow Fake Artificial Snow - Ideal for Making Cloud Slime Mix Makes 4 Litres of Fake Snow
- Price
- £9.09
- Rating
- 4.2/5
- Reviews
- 3,531
- Age
- 8y ago

Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 1 Pack kids Christmas Eve Box Christmas Stocking Filler Gift
- Price
- £4.35
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 2 Pack
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

ZIMPLI - Snoball Play 4 Use Just Add Water To Instantly Make Fake Snow Outdoor Snowball Fights or Indoor Sensory Play Stocking Fillers
- Price
- £3.88
- Rating
- 4.3/5
- Reviews
- 942
- Age
- 9y ago
Newest
by launch date
Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 1 Pack kids Christmas Eve Box Christmas Stocking Filler Gift
- Price
- £4.35
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

Lets Go Crimbo Instant Snow Fake Snow Artificial Snow Play Snow Slime Just Add Water 2 Pack
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 145
- Age
- 1y ago

Baker Ross FX916 Instant Snow - Christmas Decoration Supplies Fake Snow for Displays
- Price
- £3.96
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 2y ago

The Glowhouse Premium Fake Snow Powder 130g - Instant Magic Snow Christmas Party Decoration
- Price
- £5.88
- Rating
- 4.0/5
- Reviews
- 189
- Age
- 6y ago

SnoWonder Instant Snow Fake Artificial Snow - Ideal for Making Cloud Slime Mix Makes 4 Litres of Fake Snow
- Price
- £9.09
- Rating
- 4.2/5
- Reviews
- 3,531
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
3%
- Lets Go Crimbo54%
- ZIMPLI12%
- SNOWONDER11%
- Let it Snow11%
- Baker Ross7%
- HENBRANDT3%
- Open — no brand owns it (1 brand, 3%)
Demand
Instant Snow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.9×
Search terms
Top Instant Snow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant snow19K/yr
- instant snow for slime4K/yr
- magic snow9K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Snow
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work at all
this one is not working at all dont spend your money
One thing to remember is that although the snow packet is small
Wasted money
Love
Great fun
Fun fun fun
superb product
Saying that the quantity you do receive is of good quality
it proved easy to clean up
also went cold after adding warm water like real snow also easy to clean add water to flush down the sink the price was good for what you got you could also add diffrent colours for more fun for kids
Easy to use
Amazing Artificial snow
Return
0.4% Return rate 43% Fixable by listing
One thing to remember is that although the snow packet is small
Wasted money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Snow questions
Answered from the same tracked data.









