Instant Pot Air Fryer

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

-25.2%

Conversion, latest week

1.9%

Market size, estimated

£163Ka year

Peak month

November3.7× the quietest month

Top search term

instant pot air fryer34K searches a year

Listings sell for £73.96 on average, from £31.00 to £122.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £73.96 that is £7K to £18K a year per listing.

Average price

£73.96inside the $15 to $100 sweet spot

Price range

£31.00–£122.57

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

£7K–£18K

Returns

4.5%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #51 within Small Kitchen Appliances. It carries 2,362 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

94%

Out of stock, average day

8.1%

Average rank

#51in Small Kitchen Appliances

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,362per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months