Instant Pot Air Fryer
FailThe top 5 brands take 100% of clicks, so Instant Pot Air Fryer is a Fail.
- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £163K/yr118K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 59%top-5 click share · 2 brands · 69 sellers
Flapen Score
Instant Pot Air Fryer against its category
The dotted line is the Home & Garden average. Past it, Instant Pot Air Fryer is stronger. Inside it, weaker.
Market
The Instant Pot Air Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Instant Pot Air Fryer 118K times last year and spent an estimated £163K. All 2 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.
- Searches, last 12 months
- 118K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £163Ka year
- Peak month
- November3.7× the quietest month
- Top search term
- instant pot air fryer34K searches a year
02 · Price
A sale here is worth £73.96.
Listings sell for £73.96 on average, from £31.00 to £122.57. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £73.96 that is £7K to £18K a year per listing.
- Average price
- £73.96inside the $15 to $100 sweet spot
- Price range
- £31.00–£122.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £7K–£18K
- Returns
- 4.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #51 within Small Kitchen Appliances. It carries 2,362 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 8.1%
- Average rank
- #51in Small Kitchen Appliances
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,362per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Instant Pot Air Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Instant Pot - Versazone Dual Black Air Fryer - Large 8.5L Family Size - Single Double Basket with Divider - 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
- Price
- £77.77
- Rating
- 4.6/5
- Reviews
- 1,081
- Age
- 4y ago
Instant Pot - Vortex Plus Dual Black Air Fryer - Large 7.6L Family Size - Twin Double 3.7L Baskets Clear Window Food Dehydrator Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
- Price
- £64.81
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 4y ago
Instant Pot - Vortex Dual Air Fryer - Large 8L Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric - Truffle Grey
- Price
- £57.46
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Digital Large Air Fryer Oven with XXL Capacity and Easy to Use 9 Smart Programmes - Air Fry Roast Rotisserie Grill Bake Toast Reheat Dehydrate & Proof Black 13L - 1700W
- Price
- £78.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 3y ago
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £53.13
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Trending
90-day click momentum
Instant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
- Price
- £115.43
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 7mo ago
Instant Pot Dual Vortex Air Fryer PFAS Free Large 11L Twin 7L and 4L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Stainless Steel
- Price
- £115.34
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 9mo ago
Instant Pot Plus 9-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Food Warmer Steamer Pot Sous Vide Steriliser
- Price
- £91.61
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £53.13
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Digital Large Air Fryer Oven with XXL Capacity and Easy to Use 9 Smart Programmes - Air Fry Roast Rotisserie Grill Bake Toast Reheat Dehydrate & Proof Black 13L - 1700W
- Price
- £78.50
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 3y ago
Newest
by launch dateInstant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
- Price
- £115.43
- Rating
- 3.6/5
- Reviews
- 4
- Age
- 7mo ago
Instant Pot Dual Vortex Air Fryer PFAS Free Large 11L Twin 7L and 4L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Stainless Steel
- Price
- £115.34
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 9mo ago
Instant Pot - Vortex Compact Truffle Grey Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £41.59
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
- Price
- £53.13
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Instant Pot - Vortex Dual Air Fryer - Large 8L Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric - Truffle Grey
- Price
- £57.46
- Rating
- 4.6/5
- Reviews
- 1,845
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Instant Pot75%
- Instant25%
- Open — no brand owns it (0%)
Demand
Instant Pot Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Instant Pot Air Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instant pot air fryer34K/yr
- instant air fryer25K/yr
- instant vortex air fryer20K/yr
- instant vortex plus air fryer12K/yr
- vortex air fryer11K/yr
- instant pot 6qt vortex plus air fryer 6-in-1 air fry broil dehydrate crisp roast reheat bake dishwasher-safe airfryer basket from the makers of instant pot stainless steel2K/yr
- air fryer instant pot4K/yr
- instant vortex plus3K/yr
- air fryer instant3K/yr
- instant vortex3K/yr
Reviews and returns
What reviews say buyers love and hate about Instant Pot Air Fryer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
after only one month, it stopped working
Stopped working after one year
Durability not great
when heated
Faulty/over heating
heats unevenly-beeps at everything
Smells badly
Couldn't get rid of smell
Great - But Smelly
the way its cooked is nowhere near as good as the oven
the device stops cooking after 20 minutes showing 'burnt' message
it never cooks evenly
Doesn't have all options working
Now the yogurt mode has stopped working
Love
Easy to cook easy to use
Easy to use
It makes your life pretty easier
Food cooks good
Cooks great
food comes nice
The build quality is solid
Good quality build
Excellent product
Excellent value for money
Worth to buy
Good value
Brilliant air fryer
Its a nice quiet fryer, good lighting and plenty of ways to cook
Fantastic dual air fryer
Return
4.5% Return rate 56% Fixable by listing
not so big in circumference which is the only drawback as now my dishes do not fit
thought it may be too big for me
The 5.7l is small in my opinion
Doesn't have all options working
Now the yogurt mode has stopped working
when heated
Faulty/over heating
heats unevenly-beeps at everything
Sadly, I am disappointed with the quality and the built of the new air fryer
go for a cheaper brand
Poor quality
£50 cheaper in using warehouse
Not great considering the priced I paid
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instant Pot Air Fryer questions
Answered from the same tracked data.