instant pot air fryer
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£73.96avg listing price — sweet spot $15–$100
Price range
Great£31.00–£122.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,362.29avg incumbent reviews — the moat a new listing must climb
Market size
Okay£163K£163K/yr · 118K searches
Returns
Okay4.5%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, instant pot air fryer is a £163K/yr Amazon United Kingdom market (118K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
instant pot air fryer market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £111K–£148K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 71%
- Out of stock
- 8.1%
- Avg brand age
- 31 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
69
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Instant Pot75%
- Instant25%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -25.2% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.7×
Top instant pot air fryer search terms
- instant pot air fryer34K/yr
- instant air fryer25K/yr
- instant vortex air fryer20K/yr
- instant vortex plus air fryer12K/yr
- vortex air fryer11K/yr
- instant pot 6qt vortex plus air fryer 6-in-1 air fry broil dehydrate crisp roast reheat bake dishwasher-safe airfryer basket from the makers of instant pot stainless steel2K/yr
- air fryer instant pot4K/yr
- instant vortex plus3K/yr
- air fryer instant3K/yr
- instant vortex3K/yr
Top instant pot air fryer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Instant Pot - Versazone Dual Black Air Fryer - Large 8.5L Family Size - Single Double Basket with Divider - 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
Instant Pot£77.774.6★1,081 rev
Instant Pot - Vortex Plus Dual Black Air Fryer - Large 7.6L Family Size - Twin Double 3.7L Baskets Clear Window Food Dehydrator Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe
Instant Pot£64.814.6★1,845 rev
Instant Pot - Vortex Dual Air Fryer - Large 8L Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric - Truffle Grey
Instant Pot£57.464.6★1,845 rev
Instant Digital Large Air Fryer Oven with XXL Capacity and Easy to Use 9 Smart Programmes - Air Fry Roast Rotisserie Grill Bake Toast Reheat Dehydrate & Proof Black 13L - 1700W
Instant£78.504.5★300 rev
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£53.134.6★1,845 rev
Newest
by launch date
Instant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
Instant Pot£115.434 rev
Instant Pot Dual Vortex Air Fryer PFAS Free Large 11L Twin 7L and 4L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Stainless Steel
Instant Pot£115.343 rev
Instant Pot - Vortex Compact Truffle Grey Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£41.591,845 rev
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£53.131,845 rev
Instant Pot - Vortex Dual Air Fryer - Large 8L Twin Double 4L Basket 8 in 1 - Food Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Electric - Truffle Grey
Instant Pot£57.461,845 rev
Trending
90-day click momentumInstant Pot Vortex VersaZone 12L Air Fryer PFAS Free Large Twin 6L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Easy Clean Dishwasher Safe Black Pepper
Instant Pot£115.433.6★
Instant Pot Dual Vortex Air Fryer PFAS Free Large 11L Twin 7L and 4L Baskets 8-in-1 Dehydrate Grill Bake Roast Reheat Non-Stick Easy Clean Dishwasher Safe Stainless Steel
Instant Pot£115.343.3★
Instant Pot Plus 9-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Food Warmer Steamer Pot Sous Vide Steriliser
Instant Pot£91.613.9★
Instant Pot - Vortex Compact Black Air Fryer - 5L Basket Family Size 4 in 1 - Air Fry Food Dehydrate Bake Reheat Non-Stick Easy Clean Dishwasher Safe Electric
Instant Pot£53.134.6★
Instant Digital Large Air Fryer Oven with XXL Capacity and Easy to Use 9 Smart Programmes - Air Fry Roast Rotisserie Grill Bake Toast Reheat Dehydrate & Proof Black 13L - 1700W
Instant£78.504.5★
What buyers say about instant pot air fryer
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to cook easy to use”
“Food cooks good”
“The build quality is solid”
“Excellent value for money”
“Brilliant air fryer”
“Easy to clean”
“Fantastic time saving gadget”
“Nice size”
“lasted well”
“and its still going strong”
What buyers complain about
“after only one month, it stopped working”
“when heated”
“Smells badly”
“the way its cooked is nowhere near as good as the oven”
“Doesn't have all options working”
“Only criticism is lack of a physical manual”
“not so big in circumference which is the only drawback as now my dishes do not fit”
“Sadly, I am disappointed with the quality and the built of the new air fryer”
“£50 cheaper in using warehouse”
“bad display”
Top return reasons
Common questions
- Is instant pot air fryer profitable to sell on Amazon United Kingdom?
- The niche generates £163K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.2%. Flapen's verdict: Skip it (34/100).
- How competitive is the instant pot air fryer niche?
- 2 brands and 69 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in instant pot air fryer?
- Top complaints mined from reviews: Durability, Heating, Smell. The return rate is 4.5%.
- When does demand for instant pot air fryer peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
- What does it cost to enter the instant pot air fryer niche?
- Listings span £31.00–£122.57; the average listing price is £73.96 (sweet spot $15–$100). The average incumbent carries 2,362 reviews — the moat a new listing must climb.