Instant Pot

Shoppers searched for this 603K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £348K a year.

Searches, last 12 months

603K

Growth, 90 days vs prior 90

-19.3%

Conversion, latest week

0.8%

Market size, estimated

£348Ka year

Peak month

October2.7× the quietest month

Top search term

instant pot470K searches a year

Listings sell for £70.28 on average, from £50.66 to £100.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £70.28 that is £53K to £70K a year per listing.

Average price

£70.28inside the $15 to $100 sweet spot

Price range

£50.66–£100.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

750–1,000

Revenue per listing a year

£53K–£70K

Returns

5.2%of orders · Amazon United Kingdom median 0.6%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #5 within Small Kitchen Appliances. It carries 5,100 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#5in Small Kitchen Appliances

Average rating

4.38 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,100per listing

Listings tracked

8

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

47 months