Instant Pot
brand-locked demand (top 5 brands take 100% of clicks) — Instant Pot doesn't clear our bar today.
Flapen Score
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Is Instant Pot profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Instant Pot is a £348K/yr Amazon United Kingdom market (603K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.
Instant Pot: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -19.3% over the last 90 days and 0.8% of searches end in a purchase.
£348K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 8 products
Top Instant Pot products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Instant Pot Duo 7-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Large Pressure Cooker Slow Cooker Rice Cooker Sauté Yoghurt Maker Food Steamer Pot and Food Warmer Dishwasher Safe
- Price
- £58.49
- Rating
- 4.7/5
- Reviews
- 19,872
- Age
- 11y ago
Instant Pot DUO MINI 3L Electric Pressure Cooker. 7-in-1: Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Steamer and Food Warmer Black silver
- Price
- £55.66
- Rating
- 4.7/5
- Reviews
- 19,872
- Age
- 9y ago
Instant Pot 5.7L Classic Electric Multicooker - 7-in-1 Smart Cooker - Pressure Slow Steamer Sauté Yogurt Maker Egg Cooker Food Warmer - Stainless Steel Black
- Price
- £61.73
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 2y ago
Instant Pot 3.8L Multicooker 7-in-1 Smart Cooker - Pressure Cooker Slow Cooker Steamer Sauté Yogurt Maker Egg Cooker and Food Warmer Stainless Steel Inner Pot Black
- Price
- £58.60
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Instant Pot Duo Plus with WhisperQuiet Multi-Cooker 5.7L - Black Electric Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Food Warmer Steamer Pot Sous Vide Easy Clean
- Price
- £85.44
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 2y ago
Trending
90-day click momentumInstant Pot 3.8L Multicooker 7-in-1 Smart Cooker - Pressure Cooker Slow Cooker Steamer Sauté Yogurt Maker Egg Cooker and Food Warmer Stainless Steel Inner Pot Black
- Price
- £58.60
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Instant Pot 5.7L Classic Electric Multicooker - 7-in-1 Smart Cooker - Pressure Slow Steamer Sauté Yogurt Maker Egg Cooker Food Warmer - Stainless Steel Black
- Price
- £61.73
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 2y ago
Instant Pot Plus 9-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Food Warmer Steamer Pot Sous Vide Steriliser
- Price
- £91.61
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago
Instant Pot Duo 7-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Large Pressure Cooker Slow Cooker Rice Cooker Sauté Yoghurt Maker Food Steamer Pot and Food Warmer Dishwasher Safe
- Price
- £58.49
- Rating
- 4.7/5
- Reviews
- 19,872
- Age
- 11y ago
Instant Pot - Superior Slow Cooker - 7.1L Multi-Function Cooking System with Slow Cook Saute Steam & Keep Warm Settings - Non-Stick Inner Pot with EasyGrab Handles for Family Meals & Entertaining
- Price
- £50.66
- Rating
- 4.1/5
- Reviews
- 228
- Age
- 2y ago
Newest
by launch dateInstant Pot 3.8L Multicooker 7-in-1 Smart Cooker - Pressure Cooker Slow Cooker Steamer Sauté Yogurt Maker Egg Cooker and Food Warmer Stainless Steel Inner Pot Black
- Price
- £58.60
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 1y ago
Instant Pot Plus 9-in-1 Electric Multi-Cooker 5.7L - Brushed Stainless Steel Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Food Warmer Steamer Pot Sous Vide Steriliser
- Price
- £91.61
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago
Instant Pot 5.7L Classic Electric Multicooker - 7-in-1 Smart Cooker - Pressure Slow Steamer Sauté Yogurt Maker Egg Cooker Food Warmer - Stainless Steel Black
- Price
- £61.73
- Rating
- 4.5/5
- Reviews
- 205
- Age
- 2y ago
Instant Pot XL 7.1L Electric Multicooker - 7-in-1 Smart Cooker - Pressure Slow Steamer Sauté Yogurt Maker Egg Cooker and Food Warmer - Stainless Steel Inner Pot Black
- Price
- £100.05
- Rating
- 4.1/5
- Reviews
- 68
- Age
- 2y ago
Instant Pot Duo Plus with WhisperQuiet Multi-Cooker 5.7L - Black Electric Pressure Cooker Slow Cooker Rice Cooker Sauté Pan Yoghurt Maker Food Warmer Steamer Pot Sous Vide Easy Clean
- Price
- £85.44
- Rating
- 4.5/5
- Reviews
- 307
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
Brands
1 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Instant Pot100%
Instant Pot demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top Instant Pot search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- instant pot470K/yr
- instant pot pressure cooker42K/yr
- instapot24K/yr
- instant pot duo14K/yr
- one pot12K/yr
- insta pot8K/yr
- instant pot duo crisp6K/yr
- instantpot6K/yr
- instant pot duo plus5K/yr
- instant pot 3l5K/yr
What reviews say buyers love and hate about Instant Pot
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Its super user-friendly with its multiple cooking options”
“Easy to cook easy to use”
“Good quality pot”
“Value for money”
“Fantastic time saving gadget”
What buyers complain about
54% of reviews“go for a cheaper brand”
“The 5.7l is small in my opinion”
“However, the Keep Warm function is not really keeping warm, just lukewarm”
“pressure leaking out even with seal locked”
“then the start button failed”
Instant Pot return rate & reasons
Why buyers send it back, as a share of all return requests.
5.2%
Return rate
62%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Instant Pot questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
