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Insectocutor

Pass

Insectocutor scores 72 out of 100, a Pass. Shoppers spend $29K a year here, search demand grew +503.3% this quarter, and returns run at 0.8% of orders.

Flapen Score
72
72 / 100
Top 2% of 5,777 Home & Garden niches · +21 vs the category median of 51
Market size
£29K/yr25K searches / yr
90-day growth
+503.3%search demand this quarter
Competition
44%top-5 click share · 28 brands · 64 sellers

Flapen Score

Insectocutor against its category

The dotted line is the Home & Garden average. Past it, Insectocutor is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insectocutor market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insectocutor 25K times last year and spent an estimated £29K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 72 out of 100, a Pass.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +503.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
+503.3%
Conversion, latest week
5.3%
Market size, estimated
£29Ka year
Peak month
July15.1× the quietest month
Top search term
electric fly trap12K searches a year

02 · Price

A sale here is worth £22.02.

Listings sell for £22.02 on average, from £8.67 to £39.69. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £22.02 that is £0 to £2K a year per listing.

Average price
£22.02inside the $15 to $100 sweet spot
Price range
£8.67–£39.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #121 within Plant Protection & Pest Control. It carries 953 reviews at 3.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
13.3%
Average rank
#121in Plant Protection & Pest Control
Average rating
3.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
953per listing
Listings tracked
34

04 · Newcomers

Amazon counts 20 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 20 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
20Amazon's first-year sales bar
Average brand age
21 months

Products

Top Insectocutor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

64

Top-5 brand share

48%

Top 20: 92%

Top-5 click share

44%

Top 20: 85%

Open market

47%

  • AMUFER17%
  • Tebies9%
  • Buzbug8%
  • Sereniton7%
  • PKBD7%
  • Endbug5%

Demand

Insectocutor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 15.1×

Search terms

Top Insectocutor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric fly trap12K/yr
  • insectocutor11K/yr
  • fly catcher indoor electric2K/yr

Reviews and returns

What reviews say buyers love and hate about Insectocutor

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control21%−0.16

Didn't kill a single fly

Hasn't caught one insect

Didnt attract flies

Functionality-Overall17%−0.36

Did not work

poor results

Doesnt work as described

Value For Money9%+0.22

It's slightly expensive for what it is

Complete waste of money

Also, I find it pricey

Durability8%−0.14

Broken

Broke after first use

Didn't last

Quality-Overall8%+0.84

Poor performance

Not good quality

Complete rubbish

Love

Quality-Overall14%+0.84

The build quality appears to be good

Excellent Product

Great build quality

Pest/Insect Control13%−0.16

Very effective insect control

Good pest control

Bug killer

Value For Money11%+0.22

Good for the price

Worth every penny

Excellent Value for Money

Advertised Vs Actual Product9%+0.84

As described

Just what I needed

As pictured

Ease Of Use5%+0.43

Easy to use

it is easy to empty

Operation is straightforward

Return

0.8% Return rate 17% Fixable by listing

Functionality-Overall37%█▆▇▇▆▇

Did not work

poor results

Doesnt work as described

Pest/Insect Control13%█▅▄██▆

Didn't kill a single fly

Hasn't caught one insect

Didnt attract flies

Size-Overall13%▂▅█▇▆▆

Not fit for purpose

Smaller than expected

Bigger than expected

Defective Material/Parts10%█▃▇▄▅▄
Durability5%▅▁▃▅▇█

Broken

Broke after first use

Didn't last

FAQ

Common Insectocutor questions

Answered from the same tracked data.