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Insect Repellent Plug in

Maybe

Search demand grew +256.6% this quarter. But the top 5 brands take 100% of clicks, so Insect Repellent Plug in is a Maybe.

Filters Trending
Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£409K/yr631K searches / yr
90-day growth
+256.6%search demand this quarter
Competition
92%top-5 click share · 5 brands · 66 sellers

Flapen Score

Insect Repellent Plug in against its category

The dotted line is the Home & Garden average. Past it, Insect Repellent Plug in is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insect Repellent Plug in market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insect Repellent Plug in 631K times last year and spent an estimated £409K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 631K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +256.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £409K a year.

Searches, last 12 months
631K
Growth, 90 days vs prior 90
+256.6%
Conversion, latest week
8.6%
Market size, estimated
£409Ka year
Peak month
July11.5× the quietest month
Top search term
mosquito repellent plug in331K searches a year

02 · Price

A sale here is worth £7.58.

Listings sell for £7.58 on average, from £5.03 to £12.30. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £7.58 that is £30K to £38K a year per listing.

Average price
£7.58under the $15 to $100 sweet spot
Price range
£5.03–£12.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£30K–£38K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #37 within Plant Protection & Pest Control. It carries 924 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
10.4%
Average rank
#37in Plant Protection & Pest Control
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
924per listing
Listings tracked
8

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Insect Repellent Plug in products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£61K£123K£184K£246K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

66

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Jungle Formula47%
  • Zero In21%
  • ABL Supplies19%
  • AQUA THOUGHTS10%
  • AOOWU3%

Demand

Insect Repellent Plug in search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×

Search terms

Top Insect Repellent Plug in search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mosquito repellent plug in331K/yr
  • mosquito plug in69K/yr
  • plug in mosquito repellent70K/yr
  • insect repellent plug in44K/yr
  • plug in mosquito repellent uk plug10K/yr
  • bug repellent plug in12K/yr
  • anti mosquito plug in8K/yr
  • plug in insect repellent10K/yr
  • mosquito plug11K/yr
  • mosquito plug ins for abroad14K/yr

Reviews and returns

What reviews say buyers love and hate about Insect Repellent Plug in

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.18

will not work correctly

it does not unscrew

Did not work

Leak-Proof13%

They leaked

Leaked easily & didnt really seem to work

Leaked

Pest/Insect Control11%+1.90

Still have to smack a few bugs

Still being eaten by a mosquito

I'm still getting bitten

Durability10%−0.11

Not long lasting

Only lasted 3 nights

Does not last

Smell8%−0.04

smelled very burnt

strong burning smell

Terrible burning smell, binned

Love

Pest/Insect Control28%+1.90

Bug Free

It seems to do a good job keeping mosquitoes away

Mosquitoes deterrent

Advertised Vs Actual Product13%+0.98

Does the job

the product works as expected

Does what it says

Quality-Overall13%+0.31

Quality product

This is a good product works well

Overall, a decent product,

Value For Money11%+0.31

Value for money

Good price

reasonable price

Efficiency10%+0.71

Works really well

It Works

Worked well

Return

0.5% Return rate 7% Fixable by listing

Leak-Proof31%█▆▇█▅▃

They leaked

Leaked easily & didnt really seem to work

Leaked

Functionality-Overall20%▄▄▇▆██

will not work correctly

it does not unscrew

Did not work

Compatibility-Overall17%█▅▄▁▅█

Incompatible with UK sockets

Be careful - this is not a UK plug

Unsuitable for Air-Conditioned Rooms

Pest/Insect Control6%▁▁▁▅▂█

Still have to smack a few bugs

Still being eaten by a mosquito

I'm still getting bitten

Size-Overall3%▁▆▁▁█▄

unfortuntely is not the right shape or width

NOT fitted with UK plug

not fit for purpose

FAQ

Common Insect Repellent Plug in questions

Answered from the same tracked data.