insect repellent plug in
Worth a lookShows demand growing +256.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+256.6%90-day search growth — must beat 0% to launch
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Review moat
Good924.13avg incumbent reviews — the moat a new listing must climb
Market size
Good£409K£409K/yr · 631K searches
Avg price
Bad£7.58avg listing price — sweet spot $15–$100
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.03–£12.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, insect repellent plug in is a £409K/yr Amazon United Kingdom market (631K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
insect repellent plug in market data
- Units sold / yr
- 50K–60K
- avg 4,000–5,000/product
- Revenue / yr
- £379K–£455K
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 10.4%
- Avg brand age
- 28 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
66
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Jungle Formula47%
- Zero In21%
- ABL Supplies19%
- AQUA THOUGHTS10%
- AOOWU3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +256.6% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 11.5×
Top insect repellent plug in search terms
- mosquito repellent plug in331K/yr
- mosquito plug in69K/yr
- plug in mosquito repellent70K/yr
- insect repellent plug in44K/yr
- plug in mosquito repellent uk plug10K/yr
- bug repellent plug in12K/yr
- anti mosquito plug in8K/yr
- plug in insect repellent10K/yr
- mosquito plug11K/yr
- mosquito plug ins for abroad14K/yr
Top insect repellent plug in products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jungle Formula Family Protect Plug-in Mosquito Repellent - for Mosquitoes and Biting Insects Lasts up to 45 Nights
Jungle Formula£7.704.4★2,246 rev
Zero In Knockdown Plug-In Mosquito Killer - Odour-Free Plug-In Insect Repellent Unit - Kills Mosquitoes Midges & Biting Insects on Contact - Provides Up to 45 Nights of Protection - 30ml Bottle
Zero In£7.774.1★3,204 rev
Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | 2 Pack
ABL Supplies£10.394.1★186 rev
XPELMosquito Insect Relief Plug-in Insect Killer for Home & Travel Lasts up to 45 Nights per Refill Mosquito Repellent Plug in Jungle Formula Insect Repellent Mosquito Plug ins for Abroad
AQUA THOUGHTS£5.034.0★448 rev
AOOWU USB Mosquito Repellent Plug In Mosquito Killer Indoor Insect Repellent with 30 Mosquito Repellent Tablets Mosquito Killer Summer Sleep Insect repellent
AOOWU£6.234.0★333 rev
Newest
by launch date
Plug-in Mosquito Repellent Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | (3 3 Pack)
ABL Supplies£12.3096 rev
Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | 2 Pack
ABL Supplies£10.39186 rev
Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Includes 1 Refill & Plug | Long Lasting Performance | 1 Pack
ABL Supplies£6.1282 rev
XPELMosquito Insect Relief Plug-in Insect Killer for Home & Travel Lasts up to 45 Nights per Refill Mosquito Repellent Plug in Jungle Formula Insect Repellent Mosquito Plug ins for Abroad
AQUA THOUGHTS£5.03448 rev
AOOWU USB Mosquito Repellent Plug In Mosquito Killer Indoor Insect Repellent with 30 Mosquito Repellent Tablets Mosquito Killer Summer Sleep Insect repellent
AOOWU£6.23333 rev
Trending
90-day click momentumAOOWU USB Mosquito Repellent Plug In Mosquito Killer Indoor Insect Repellent with 30 Mosquito Repellent Tablets Mosquito Killer Summer Sleep Insect repellent
AOOWU£6.234.0★
Jungle Formula Family Protect Plug-in Mosquito Repellent - for Mosquitoes and Biting Insects Lasts up to 45 Nights
Jungle Formula£7.704.4★
Plug-in Mosquito Repellent Plug-in Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | 2 Pack
ABL Supplies£10.394.1★
Zero In Knockdown Plug-In Mosquito Killer Refill Odour-Free Kills Mosquitoes Midges & Biting Insects on Contact - Provides Up to 45 Nights of Protection - 30ml Refill Bottle
Zero In£5.114.3★
Plug-in Mosquito Repellent Insect Killer for Home & Travel Lasts for up to 45 Nights per Refill | Each Pack Includes a Plug and one Bottle for Long Lasting Performance | (3 3 Pack)
ABL Supplies£12.304.0★
What buyers say about insect repellent plug in
What buyers praise and complain about, mined from review topics.What buyers love
“Bug Free”
“Does the job”
“Quality product”
“Value for money”
“Works really well”
“Quick n easy”
“Effective”
“Its odourless with no detectable smell”
“Size was suitable for travel also”
“Easy to put together”
What buyers complain about
“will not work correctly”
“They leaked”
“Still have to smack a few bugs”
“Not long lasting”
“smelled very burnt”
“Rubbish”
“Too expensive check your prices before buying”
“unfortuntely is not the right shape or width”
“Incompatible with UK sockets”
“Total waste of money”
Top return reasons
Common questions
- Is insect repellent plug in profitable to sell on Amazon United Kingdom?
- The niche generates £409K/yr across 8 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +256.6%. Flapen's verdict: Worth a look (55/100).
- How competitive is the insect repellent plug in niche?
- 5 brands and 66 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in insect repellent plug in?
- Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Pest/Insect Control. The return rate is 0.5%.
- When does demand for insect repellent plug in peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 11.5× the quietest.
- What does it cost to enter the insect repellent plug in niche?
- Listings span £5.03–£12.30; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 924 reviews — the moat a new listing must climb.