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Inflatable Sofa

Pass

Inflatable Sofa scores 65 out of 100, a Pass. Shoppers spend $526K a year here, search demand grew +99.0% this quarter, and returns run at 2.7% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£526K/yr1.0M searches / yr
90-day growth
+99.0%search demand this quarter
Competition
53%top-5 click share · 23 brands · 49 sellers

Flapen Score

Inflatable Sofa against its category

The dotted line is the Home & Garden average. Past it, Inflatable Sofa is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Inflatable Sofa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Inflatable Sofa 1.0M times last year and spent an estimated £526K. The top 5 brands take 69% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +99.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £526K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+99.0%
Conversion, latest week
1.2%
Market size, estimated
£526Ka year
Peak month
August3.6× the quietest month
Top search term
inflatable sofa323K searches a year

02 · Price

A sale here is worth £41.33.

Listings sell for £41.33 on average, from £12.03 to £120.92. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £41.33 that is £10K to £21K a year per listing.

Average price
£41.33inside the $15 to $100 sweet spot
Price range
£12.03–£120.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£10K–£21K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #102 within Furniture. It carries 1,171 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
57%
Out of stock, average day
9.3%
Average rank
#102in Furniture
Average rating
3.89 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,171per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Inflatable Sofa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£53K£79K£105K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

49

Top-5 brand share

69%

Top 20: 97%

Top-5 click share

53%

Top 20: 91%

Open market

26%

  • Intex42%
  • AVENLI10%
  • Crystals6%
  • Denny International6%
  • OJMHD5%
  • Luxchoice5%

Demand

Inflatable Sofa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×

Search terms

Top Inflatable Sofa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • inflatable sofa323K/yr
  • inflatable chair187K/yr
  • camping sofa93K/yr
  • blow up sofa105K/yr
  • inflatable sofa camping38K/yr
  • blow up chair46K/yr
  • inflatable couch30K/yr
  • inflatable sofa bed30K/yr
  • inflatable camping chair23K/yr
  • camping sofa inflatable19K/yr

Reviews and returns

What reviews say buyers love and hate about Inflatable Sofa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.38

Broke within a year

It fell apart

Not durable

Quality-Overall12%−0.14

Breaks easily: low quality

Rubbish

Extremely poor quality

Comfort-Overall12%+3.26

Not very comfortable

Not comfortable to relax in t all

For me it is uncomfortable

Size-Overall9%

It is very large

alot smaller in real life

The seat area is small

Value For Money8%+0.10

it's £24 so don't expect too much

Waste of money

Not worth it

Love

Comfort-Overall32%+3.26

So comfortable

once set up it was surprisingly comfortable

Comfy and easy to blow up

Value For Money10%+0.10

Great value

Compared to some out there the price was good

Well worth the price x

Quality-Overall9%−0.14

Fantastic quality

Great product

Very good quality for such a low price

Size-Overall8%

Good size

Not too big

Good size for a tent

Advertised Vs Actual Product7%−0.06

The product is as advertised

it did the job

As described

Return

2.7% Return rate 43% Fixable by listing

Size-Overall35%▅█▇▆▅▆

It is very large

alot smaller in real life

The seat area is small

Comfort-Overall16%▆▁▄▄▄█

Not very comfortable

Not comfortable to relax in t all

For me it is uncomfortable

Defective Material/Parts7%█▁▆▆▅▃
Quality-Overall6%▁▆▇▁▇█

Breaks easily: low quality

Rubbish

Extremely poor quality

Cushion5%█▇▂▃▄▃

Broken cushion

When inflating 2 of the cushion ridges became unstuck before even fully inflated

It's not particularly comfortable to sleep on unless you pad it out with a topper or something

FAQ

Common Inflatable Sofa questions

Answered from the same tracked data.