induction hob protector
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-27.0% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great£15.26avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good678.76avg incumbent reviews — the moat a new listing must climb
Price range
Good£7.59–£27.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay£173K£173K/yr · 472K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, induction hob protector is a £173K/yr Amazon United Kingdom market (472K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
induction hob protector market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £153K–£191K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 95%
- Out of stock
- 7.0%
- Avg brand age
- 27 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
33
Top-5 brand share
61%
Top 20: 96%
Top-5 click share
48%
Top 20: 85%
Open market
34%
- KitchenYeah17%
- MoreCore13%
- lakeland13%
- Transmore12%
- Kozdtiz5%
- Distorris5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 2.0×
Top induction hob protector search terms
- induction hob protector mat180K/yr
- induction hob protector73K/yr
- induction hob cover53K/yr
- ceramic hob protector31K/yr
- hob protector26K/yr
- hob protector induction18K/yr
- hob covers for induction hob17K/yr
- induction hob cover protector14K/yr
- induction hob covers11K/yr
- ceramic hob protector covers6K/yr
Top induction hob protector products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MoreCore Induction Hob Protector Mat Set Protects Glass Cooktop from Scratches & Spills Easy to Clean Hob Cover for Induction Cookers (Set of 5)
MoreCore£22.384.3★2,022 rev
60x52cm Induction Hob Protector Mat Magnetic Silicone Induction Hob Cover Heat Resistant & Scratch Protector Multifunctional BPA-Free Silicone Mat for Induction Cooktop & Hob Protection (Mesh Design)
Transmore£16.774.1★705 rev
Lakeland Induction Hob Protector Liner 59cm x 52cm Cut To Fit Prevents Scratches & Scuffs
lakeland£23.404.4★1,180 rev
KitchenYeah Induction Hob Protector Mat 20.5x23.6 / 60x52 cm Stove Cap Top Cover Kitchen Cooker Covers for Electric Hobs Vinyl Red Wine - White Wine - Glass - Black
KitchenYeah£20.304.6★4,233 rev
KitchenYeah Induction Hob Protector Mat 20.5x23.6 / 60x52 cm Stove Cap Top Cover Kitchen Cooker Covers for Electric Hobs Vinyl Spoons - Spices - Modern - Graffiti - Colourful
KitchenYeah£20.164.6★1,080 rev
Newest
by launch date
ADASTONE Large Induction Hob Protector Mat 78x52cm Silicone Induction Hob Cover for Cooktop Heat Resistant Anti Slip BPA-Free Scratch Protector Multifunctional Silicone Mat for Induction Hob
ADASTONE£9.326 rev
ASSRECT 61x53cm Induction Hob Protector Mat Silicone Magnetic Cooktop Cover Heat Resistant Cooktop Scratch Protector Non-Slip BPA Free Waterproof Kitchen Worktop Saver for Induction Stove
ASSRECT£10.747 rev
HomeMakers Induction Hob Protector Mat Large 60x52 cm Heat Resistant Silicone Cover Cut to Size Easy Clean Non-Slip Glass Hob Protector Prevents Scratches Spills Translucent Dandelion
HomeMakers£18.68686 rev
60 x 52 Induction Hob Protector Mat Silicone Induction Hob Cover Electric Stove Burner Scratch Protector Covers Heat Resistant BPA Free for Stove Multifunctional Silicone Mats
Stamlyn£9.8716 rev
Silicone Hob Stove Top Cover 86 x 56 cm Grey Silicone Stove top Cover Hob Covers for Electric Cookers Induction Hob Protector for Ceramic hob Heat Resistant Glass top Cover
Kozdtiz£12.0376 rev
Trending
90-day click momentumADASTONE Large Induction Hob Protector Mat 78x52cm Silicone Induction Hob Cover for Cooktop Heat Resistant Anti Slip BPA-Free Scratch Protector Multifunctional Silicone Mat for Induction Hob
ADASTONE£9.323.8★
HomeMakers Induction Hob Protector Mat Large 60x52 cm Heat Resistant Silicone Cover Cut to Size Easy Clean Non-Slip Glass Hob Protector Prevents Scratches Spills Translucent Dandelion
HomeMakers£18.684.1★
ASSRECT 61x53cm Induction Hob Protector Mat Silicone Magnetic Cooktop Cover Heat Resistant Cooktop Scratch Protector Non-Slip BPA Free Waterproof Kitchen Worktop Saver for Induction Stove
ASSRECT£10.744.8★
60 x 52 Induction Hob Protector Mat Silicone Induction Hob Cover Electric Stove Burner Scratch Protector Covers Heat Resistant BPA Free for Stove Multifunctional Silicone Mats
Stamlyn£9.873.0★
MoreCore Induction Hob Protector Mat Set Protects Glass Cooktop from Scratches & Spills Easy to Clean Hob Cover for Induction Cookers (Set of 5)
MoreCore£22.384.3★
What buyers say about induction hob protector
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality mat”
“Excellent size”
“It cleans well”
“Good value for money”
“Just what I wanted”
“Protects from dust and scratches well”
“Easy to Use”
“love the design”
“They're great for preparing food before cooking, catching any splatters while cooking and for resting hot pots, pans, casserole dishes on after cooking”
“Lovely colours”
What buyers complain about
“Difficult to clean”
“Returned...looks cheap and not at all what description portrays”
“Does not last”
“sticks so it doesnt move if you put things on top”
“smaller than i expect”
“Not as described”
“thick”
“It started smoking as soon as the heat was turned on burning the mat”
“then an outburst of fire erupted”
“price bit dear”
Top return reasons
Common questions
- Is induction hob protector profitable to sell on Amazon United Kingdom?
- The niche generates £173K/yr across 37 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Worth a look (53/100).
- How competitive is the induction hob protector niche?
- 25 brands and 33 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in induction hob protector?
- Top complaints mined from reviews: Ease Of Cleaning, Quality-Overall, Durability. The return rate is 1.8%.
- When does demand for induction hob protector peak?
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- What does it cost to enter the induction hob protector niche?
- Listings span £7.59–£27.69; the average listing price is £15.26 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.