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Induction Hob Converter Plate

Fail

Demand is soft, at -17.1% this quarter, so Induction Hob Converter Plate is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£88K/yr115K searches / yr
90-day growth
-17.1%search demand this quarter
Competition
65%top-5 click share · 17 brands · 82 sellers

Flapen Score

Induction Hob Converter Plate against its category

The dotted line is the Home & Garden average. Past it, Induction Hob Converter Plate is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Induction Hob Converter Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Induction Hob Converter Plate 115K times last year and spent an estimated £88K. The top 5 brands take 70% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-17.1%
Conversion, latest week
6.2%
Market size, estimated
£88Ka year
Peak month
October1.5× the quietest month
Top search term
induction hob converter plate27K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £5.16 to £22.61. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.28 that is £3K to £6K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£5.16–£22.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #216 within Coffee, Tea & Espresso. It carries 1,316 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#216in Coffee, Tea & Espresso
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,316per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Induction Hob Converter Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

82

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

65%

Top 20: 95%

Open market

26%

  • GEMMAHW21%
  • Bialetti19%
  • CozyKit12%
  • RUNZI11%
  • Esilihom7%
  • ComwithSafe4%

Demand

Induction Hob Converter Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Induction Hob Converter Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • induction hob converter plate27K/yr
  • induction adapter plate19K/yr
  • induction plate15K/yr
  • induction converter plate16K/yr
  • induction plate converter9K/yr
  • moka pot induction plate5K/yr
  • induction hob adapter plate5K/yr
  • induction hob converter5K/yr
  • induction adapter5K/yr
  • induction hob plate4K/yr

Reviews and returns

What reviews say buyers love and hate about Induction Hob Converter Plate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating17%−0.17

takes ages to heat up

Low heating level

it would heat up

Size-Overall9%

Not fit for purpose

in a larger size

Bit small

Quality-Overall7%+1.38

1 star: Not what I expected or very poor quality

Not good enough at all

Very low quality

Value For Money5%+0.25

Not worth the money

price bit dear

Total waste of money

Color5%−0.03

the color changed

the entire colour changed

Change of color

Love

Quality-Overall19%+1.38

excellent build quality

For the price it feels well made

Brilliant quality

Advertised Vs Actual Product17%+0.67

Works as advertised

worked as expected

Does exactly as required

Efficiency7%+0.42

It works

Works well,

Works well

Size-Overall5%

Big enough to fit all moka pots

and the fit

Works well and a good size that fits most pans

Heat Resistance5%

Transfers heat well

Heavy gauge holds heat well

helps keep the coffee warm

Return

2.2% Return rate 42% Fixable by listing

Size-Overall33%▇▇█▇▇█

Not fit for purpose

in a larger size

Bit small

Heating16%▂▅▆▇█▄

takes ages to heat up

Low heating level

it would heat up

Functionality-Overall14%█▆▅▃▃▄

Doesn't work

Not effective

Does not work

Compatibility-Overall12%▅▇▄█▆▆

Wont work on induction

May not work on all hobs

Advertised Vs Actual Product4%█▅▄▂▄▂

FAQ

Common Induction Hob Converter Plate questions

Answered from the same tracked data.