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Induction Hob

Fail

Demand is soft, at -26.2% this quarter, so Induction Hob is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£1.4M/yr829K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
56%top-5 click share · 17 brands · 67 sellers

Flapen Score

Induction Hob against its category

The dotted line is the Home & Garden average. Past it, Induction Hob is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Induction Hob market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Induction Hob 829K times last year and spent an estimated £1.4M. The top 5 brands take 75% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 829K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
829K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
2.2%
Market size, estimated
£1.4Ma year
Peak month
November1.6× the quietest month
Top search term
induction hob447K searches a year

02 · Price

A sale here is worth £74.94.

Listings sell for £74.94 on average, from £23.12 to £214.72. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £74.94 that is £19K to £37K a year per listing.

Average price
£74.94inside the $15 to $100 sweet spot
Price range
£23.12–£214.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£19K–£37K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #32 within Small Kitchen Appliances. It carries 1,450 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
89%
Out of stock, average day
1.4%
Average rank
#32in Small Kitchen Appliances
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,450per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Induction Hob products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£68K£136K£204K£272K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

67

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 90%

Open market

20%

  • AMZCHEF27%
  • Tefal16%
  • Daewoo14%
  • AAOBOSI9%
  • KICHPOWER9%
  • AMAS Beauty5%

Demand

Induction Hob search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Induction Hob search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • induction hob447K/yr
  • portable induction hob69K/yr
  • cooktops50K/yr
  • induction cooker51K/yr
  • induction hob portable28K/yr
  • single induction hob28K/yr
  • plug in induction hob21K/yr
  • induction24K/yr
  • induction hobs15K/yr
  • tefal induction hob13K/yr

Reviews and returns

What reviews say buyers love and hate about Induction Hob

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating15%

fine tuning of heat could be better

uneven heating and confusing controls

Does not heat

Functionality-Overall14%−0.20

Only half of it working

didnt function properly

Did not work

Durability9%−0.10

Broke after three uses

After a while it stops

didn't even last a month

Noise Level6%−0.04

noisy

But very loud

Makes a slight noise

Quality-Overall6%+0.58

It is absolute garbage

Piece of junk

Poor quality

Love

Ease Of Use16%+1.40

Easy to use

easy to follow

Easy to control

Quality-Overall15%+0.58

In summary, it feels like reasonable build quality and is fully functional

The build quality is excellent

Excellent Product

Value For Money14%+0.97

Good value for money

Good value

Excellent Value

Heating12%

Good heat distribution

Excellent heating control

Heats up quickly

Ease Of Cleaning6%+0.54

Great investment and saves alot of time cleaning

The hob is also very easy to clean with a simple wipe

Easy to clean

Return

4.3% Return rate 23% Fixable by listing

Functionality-Overall25%▇█▇▇▆▆

Only half of it working

didnt function properly

Did not work

Size-Overall17%▅▅▅▇▇█

doesn't fit me

They are sometimes smaller

Tight fit

Heating13%█▅▇▅▇▅

fine tuning of heat could be better

uneven heating and confusing controls

Does not heat

Compatibility-Overall11%▄▆▄▄▅█
Defective Material/Parts5%▄▇▅▅█▆

FAQ

Common Induction Hob questions

Answered from the same tracked data.