Is induction hob profitable to sell on Amazon United Kingdom?

The niche generates £1.4M/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (47/100).

How competitive is the induction hob niche?

17 brands and 67 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in induction hob?

Top complaints mined from reviews: Heating, Functionality-Overall, Durability. The return rate is 4.3%.

When does demand for induction hob peak?

Demand peaks in Nov; the busiest month runs 1.6× the quietest.

What does it cost to enter the induction hob niche?

Listings span £23.12–£214.72; the average listing price is £74.94 (sweet spot $15–$100). The average incumbent carries 1,450 reviews — the moat a new listing must climb.

induction hob

Skip it

Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.

Market size

Great£1.4M

£1.4M/yr · 829K searches

Avg price

Great£74.94

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,450.43

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£23.12–£214.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, induction hob is a £1.4M/yr Amazon United Kingdom market (829K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

induction hob market data

Units sold / yr: 13K–15K; avg 250–500/product
Revenue / yr: £937K–£1.1M; units × avg price
Conversion rate: 2.2%
Avg BSR: #32
Page quality: 0%
Prime: 89%
Sponsored: 96%
Out of stock: 1.4%
Avg brand age: 49 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 90%

Open market

20%

AMZCHEF27%
Tefal16%
Daewoo14%
AAOBOSI9%
KICHPOWER9%
AMAS Beauty5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -26.2% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.6×

Open Trend

Top induction hob search terms

induction hob447K/yr -23.6%1.6% conv.
portable induction hob69K/yr -21.9%2.7% conv.
cooktops50K/yr -33.8%0.1% conv.
induction cooker51K/yr -26.6%0.6% conv.
induction hob portable28K/yr -19.3%2.6% conv.
single induction hob28K/yr -24.8%3.5% conv.
plug in induction hob21K/yr -20.9%1.2% conv.
induction24K/yr -46.1%1.4% conv.
induction hobs15K/yr -19.8%0.5% conv.
tefal induction hob13K/yr -14.5%6.8% conv.

All search terms

Top induction hob products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AMZCHEF Single Induction Cooker Ultra-thin Induction Hob with Fashion Look 20-level Power and Temperature Control Black Frosted Glass Panel Touch Sensor 3-hour Timer Safety Lock

AMZCHEF£33.234.4★6,485 rev

Tefal Everyday Portable Electric Induction Hob 2 hours timer 6 functions 9 power level 2100W Kitchen Student Cooking Caravan Party Black IH201840

Tefal£47.784.4★3,369 rev

Daewoo 2200W Portable Single Induction Hob Convenient Electric Cooktop for Use With Induction-Suitable Pans 6 Presets LED Controls & Timer

Daewoo£29.244.3★1,425 rev

AMZCHEF Single Induction Hob Portable Induction Hob 10 Temperature Settings and Power levels from 300W to 2000W Black Frosted Glass Panel Sensitive Press Control 3-hour Timer

AMZCHEF£29.124.4★6,485 rev

Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob

AMAS Beauty£31.814.4★60 rev

Newest

by launch date

KICHPOWER Single Induction Hob 2000W Portable Induction Cooker with 10 Power & Temperature Levels Touch Control Child Lock 3-Hour Timer Residual Heat Indicator Black Glass Panel Electric Hob

KICHPOWER£29.81104 rev

7mo ago

Portable Induction Hob Single Induction Cooker Electric Hob Plug in hob

AMAS Beauty£31.8160 rev

7mo ago

Aobosi Single Induction Cooker Portable Induction Hob with Ultra-thin Body(32 * 26 * 4.2) 20 Power and Temperature levels Booster Function 2000W Safety Lock 10H Timer Black

AAOBOSI£34.48815 rev

8mo ago

Gudsunal Induction Hob 4 Cooking Zone 60 cm 7200W Continuous Low Power Heating Booster 9 Heat Levels Timer Auto Shut-Off Child Safety Lock Pan Sensor Hard Wired No Plug

Gudsunal£112.88193 rev

1y ago

KICHPOWER Double Induction Hob Portable Induction Cooker Black Glass Plate 2800W Independent Touch Control 8 to10 Power Levels 10 Temperature Setting 3 Hour Timer Child Safety Lock with Plug

KICHPOWER£66.85104 rev

1y ago

What buyers say about induction hob

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Easy to use”

Quality-Overall15%

“In summary, it feels like reasonable build quality and is fully functional”

Value For Money14%

“Good value for money”

Heating12%

“Good heat distribution”

Ease Of Cleaning6%

“Great investment and saves alot of time cleaning”

Size-Overall4%

“a perfect size”

Advertised Vs Actual Product3%

“Just what I wanted”

Portability3%

“Portable cooker”

Cooking Experience3%

“When cooking, everything is done evenly and thoroughly”

Touch/Button Controls3%

“Touch controls are responsive”

What buyers complain about

Heating15%

“fine tuning of heat could be better”

Functionality-Overall14%

“Only half of it working”

Durability9%

“Broke after three uses”

Noise Level6%

“noisy”

Quality-Overall6%

“It is absolute garbage”

Ease Of Use4%

“Not so easy to use”

Size-Overall4%

“doesn't fit me”

Touch/Button Controls4%

“No response to my touch”

Value For Money3%

“it is not worth the money”

Cooking Experience2%

“You cant actually cook with it”

Top return reasons

Functionality-Overall25%

Size-Overall17%

Heating13%

Compatibility-Overall11%

Defective Material/Parts5%

Touch/Button Controls3%

Quality-Overall2%

Noise Level2%

Advertised Vs Actual Product2%

Ease Of Use2%

Common questions

Is induction hob profitable to sell on Amazon United Kingdom?: The niche generates £1.4M/yr across 28 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (47/100).
How competitive is the induction hob niche?: 17 brands and 67 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in induction hob?: Top complaints mined from reviews: Heating, Functionality-Overall, Durability. The return rate is 4.3%.
When does demand for induction hob peak?: Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the induction hob niche?: Listings span £23.12–£214.72; the average listing price is £74.94 (sweet spot $15–$100). The average incumbent carries 1,450 reviews — the moat a new listing must climb.