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Indoor Fireworks

Fail

Demand is soft, at -34.5% this quarter, so Indoor Fireworks is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£35K/yr67K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
70%top-5 click share · 7 brands · 8 sellers

Flapen Score

Indoor Fireworks against its category

The dotted line is the Home & Garden average. Past it, Indoor Fireworks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indoor Fireworks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indoor Fireworks 67K times last year and spent an estimated £35K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
4.1%
Market size, estimated
£35Ka year
Peak month
December23.7× the quietest month
Top search term
indoor fireworks55K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £3.62 to £24.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.65 that is £3K to £6K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£3.62–£24.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #3,313 within Party Supplies. It carries 206 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
43%
Out of stock, average day
5.9%
Average rank
#3,313in Party Supplies
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
14

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Indoor Fireworks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Est. top-5 brand share

72%

Top 20: 79%

Est. top-5 click share

70%

Top 20: 100%

Open market

7%

  • HS30%
  • --22%
  • B4E12%
  • Inevitable Party12%
  • Mystical Fire11%
  • EXCLUSIVE ONLINE7%
  • Open — no brand owns it (1 brand, 7%)

Demand

Indoor Fireworks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.7×

Search terms

Top Indoor Fireworks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • indoor fireworks55K/yr
  • indoor fireworks uk10K/yr
  • fireworks indoor1K/yr
  • indoor firworks202/yr
  • indoor foreworks610/yr
  • fireworks indoors65/yr

Reviews and returns

What reviews say buyers love and hate about Indoor Fireworks

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Fun/Entertainment Experience”
29%of negative reviews mention “Value For Money”
0.7%of orders come back
“Too expensive for that things”
A buyer, on “Value For Money”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Indoor Fireworks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data