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Indoor Fireworks

Fail

Demand is soft, at -34.5% this quarter, so Indoor Fireworks is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£35K/yr67K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
70%top-5 click share · 7 brands · 8 sellers

Flapen Score

Indoor Fireworks against its category

The dotted line is the Home & Garden average. Past it, Indoor Fireworks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indoor Fireworks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indoor Fireworks 67K times last year and spent an estimated £35K. The top 5 brands take 72% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
4.1%
Market size, estimated
£35Ka year
Peak month
December23.7× the quietest month
Top search term
indoor fireworks55K searches a year

02 · Price

A sale here is worth £12.65.

Listings sell for £12.65 on average, from £3.62 to £24.92. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.65 that is £3K to £6K a year per listing.

Average price
£12.65under the $15 to $100 sweet spot
Price range
£3.62–£24.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #3,313 within Party Supplies. It carries 206 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
43%
Out of stock, average day
5.9%
Average rank
#3,313in Party Supplies
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Indoor Fireworks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

8

Top-5 brand share

72%

Top 20: 79%

Top-5 click share

70%

Top 20: 100%

Open market

7%

  • HS30%
  • --22%
  • B4E12%
  • Inevitable Party12%
  • Mystical Fire11%
  • EXCLUSIVE ONLINE7%
  • Open — no brand owns it (1 brand, 7%)

Demand

Indoor Fireworks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 23.7×

Search terms

Top Indoor Fireworks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indoor fireworks55K/yr
  • indoor fireworks uk10K/yr
  • fireworks indoor1K/yr
  • indoor firworks202/yr
  • indoor foreworks610/yr
  • fireworks indoors65/yr

Reviews and returns

What reviews say buyers love and hate about Indoor Fireworks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money29%−0.43

Too expensive for that things

Not worth the money

Expensive, would not buy again

Suitable For Indoor21%−0.32

Not for indoors

These should NOT be used indoors

also pretty deadly for indoors

Noise Level21%+0.26

Firework sound very loud for indoors

Lol she didn't like the noise as she has autism

It is quite noisy

Battery Inclusion7%+0.17

needs batteries

Love

Fun/Entertainment Experience50%+2.86

Excellent fun

These were great fun for a table top birthday celebration

Great fun for kids new years eve

Weather Proof7%+0.36

Rainy day saviour

Durability7%+0.36

Really good and last a good long time

Design-Overall7%−0.20

Looks ok

Color7%+0.36

Best colour flames ive ever brought

Return

0.7% Return rate 23% Fixable by listing

Functionality-Overall25%▆▃▁▃█▁
Leak-Proof18%▁▇▁▃█▁
Quality-Overall11%██▁▁▁▁
Size-Overall9%▁▂▁▁▁█
Color9%▁▁▁█▁▁

FAQ

Common Indoor Fireworks questions

Answered from the same tracked data.