Is individual pie dish profitable to sell on Amazon United Kingdom?

The niche generates £63K/yr across 51 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -62.0%. Flapen's verdict: Skip it (49/100).

How competitive is the individual pie dish niche?

39 brands and 60 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in individual pie dish?

Top complaints mined from reviews: Size-Overall, Thin, Weight Light. The return rate is 2.2%.

When does demand for individual pie dish peak?

Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 4.1× the quietest.

What does it cost to enter the individual pie dish niche?

Listings span £3.60–£19.38; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.

individual pie dish

Skip it

Soft demand (-62.0% this quarter) — this niche doesn't clear our bar today.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great394.78

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.2%

return rate — above 5% kills the launch gate

Avg price

Good£12.45

avg listing price — sweet spot $15–$100

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.60–£19.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£63K

£63K/yr · 137K searches

Growth

Bad-62.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, individual pie dish is a £63K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 49/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

individual pie dish market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £50K–£62K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,735
Page quality: 0%
Prime: 94%
Sponsored: 92%
Out of stock: 7.9%
Avg brand age: 38 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

34%

Top 20: 85%

Top-5 click share

32%

Top 20: 75%

Open market

61%

Chef Aid9%
Vintage Gourmet9%
Olympia6%
Maison & White5%
RIREKIS5%
MALACASA5%

Demand & seasonality

Weekly Amazon search volume, last 88 weeks — -62.0% search growth over the last 90 days.

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Open Trend

Top individual pie dish search terms

individual pie dishes47K/yr -63.5%2.6% conv.
small pie dishes23K/yr -57.6%2.3% conv.
pie dishes individual19K/yr -56.8%2.7% conv.
individual pie dish11K/yr -77.1%2.5% conv.
mini pie dishes7K/yr -52.9%2.4% conv.
small pie dishes for the oven7K/yr -45.7%2.1% conv.
small pie dish6K/yr -56.1%2.4% conv.
pie dishes for the oven individual4K/yr -53.9%3.9% conv.
individual pie dishes set of 64K/yr -66.6%2.7% conv.
individual pie dishes set of 48K/yr -82.1%3.1% conv.

All search terms

Top individual pie dish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vintage Gourmet Premium White Enamelware with Blue Rim Oblong Pie Dish Oven Safe Retro Bakeware Set of 6 16cm Oblong Pie Dishes 150ml Capacity Perfect Size for Individual Pies Ideal for Freezer

Vintage Gourmet£15.754.6★184 rev

Chef Aid Set of 4 Non-Stick Oval Pie Dishes 17cm x 13cm x 3.7cm Baking Tins Durable Carbon Steel Easy Clean Ideal for Pies Crumbles and Individual Portions Grey

Chef Aid£9.514.4★80 rev

Olympia Stoneware Oval Mini Oven Bowls Set 145 x 104mm (6 Pack of 6) - Small Pie Dish Serving Bowls C104

Olympia£11.754.3★188 rev

ICEBLUEOR Set of 4 Ceramic Baking Dishes 300ml Individual Pie Dishes Small Oven Dish with Handles Lasagne Dish Pie Dishes for Pasta Tarts Pies Baked Rice Salad Meat Broth Creme Brulee Souffle Quiche

ICEBLUEOR£13.894.1★21 rev

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer

binsakao£13.365.0★4 rev

Newest

by launch date

4 Colors Oval Ceramic Individual Pie Dishes 6In Small Pie Dishes Lasagne Dish Baking Dishes for Oven Creme Brulee Ramekins Souffle Dish for Lasagne Pie Oatmeal Porridge Pumpkin Soup Dishwasher Safe

LONTOM£12.492 rev

7mo ago

Zenker Enamel Small Pie Dish Vintage Design Baking and Roasting Tin for Roasts Pies and Pastries Lightweight Easy to Clean Air Fryer Compatible PTFE and PFOA Free 19.5x14.5cm White and Blue

Zenker£6.86621 rev

8mo ago

Pie Dish for Oven 4 Pack Oval Baking Dish Set Hioph Oven Lasagne Dish for Lasagne Pies Soufflé and Single-Serving BakingWhite

Hioph£13.6513 rev

9mo ago

Ceramic Baking Dishes Set of 4 - Square Individual Pie Dishes - 400 ml Small Oven Dish with Handle - Ceramic Bakeware for Air Fryer

binsakao£13.364 rev

10mo ago

Ceramic Baking Dishes set of 4 Square Baking Dishes Small Baking Dish for Air Fryer Ceramic Bakeware with Handles Oven & Microwave Safe

Yeqqzq£11.8626 rev

10mo ago

What buyers say about individual pie dish

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“Good Size”

Quality-Overall19%

“Amazing Quality”

Value For Money9%

“Good for the price”

Advertised Vs Actual Product8%

“Better than I imagined”

Baking6%

“I love baking so these will come in handy”

Strength5%

“nice and strong”

Ease Of Cleaning4%

“They cleaned up beautifully”

Ease Of Use4%

“very useful”

Dishwasher Safe3%

“They are dishwasher safe”

Cooking Experience2%

“Theyre practical for everyday cooking”

What buyers complain about

Size-Overall54%

“Bit small”

Thin3%

“small & thin”

Weight Light3%

“OK a bit lighter than expected”

Adhesion/Stickiness3%

“some issue with the non stick coating”

Storage Capacity3%

“Capacity wrong”

Advertised Vs Actual Product2%

“These are very misleading”

Ease Of Cleaning1%

“It was a pain to clean”

Quality-Overall1%

“Not the best”

Durability1%

“Not very durable”

Thickness1%

“I was worried that they wouldnt be deep enough”

Top return reasons

Size-Overall88%

Advertised Vs Actual Product2%

Quality-Overall2%

Thickness1%

Paint Quality1%

Strength1%

Compatibility-Overall1%

Functionality-Overall1%

Defective Material/Parts1%

Ease Of Use0%

Common questions

Is individual pie dish profitable to sell on Amazon United Kingdom?: The niche generates £63K/yr across 51 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -62.0%. Flapen's verdict: Skip it (49/100).
How competitive is the individual pie dish niche?: 39 brands and 60 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in individual pie dish?: Top complaints mined from reviews: Size-Overall, Thin, Weight Light. The return rate is 2.2%.
When does demand for individual pie dish peak?: Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 4.1× the quietest.
What does it cost to enter the individual pie dish niche?: Listings span £3.60–£19.38; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.