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Individual Pie Dish

soft demand (-62.0% this quarter) — Individual Pie Dish doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51

Market size 16Growth 0Conversion 47Competition 83Returns 70Price range 28Avg price 54Brand share 96Review moat 80Quality gap 50
This niche Category average · 5,777 niches

Is Individual Pie Dish profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Individual Pie Dish is a £63K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 49/100.

Individual Pie Dish: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -62.0% over the last 90 days and 3.7% of searches end in a purchase.

£63K

revenue / yr

Units sold / yr5K
Search volume / yr-62.0%137K
Conversion rate3.7%
Avg price£12.45

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers39 · 60
Top-5 product click share32%
Open market66%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement92%
New entrants (1y)13· 0 succeeded
Avg rating4.5★
Avg reviews395

Top Individual Pie Dish products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

60

Top-5 brand share

34%

Top 20: 85%

Top-5 click share

32%

Top 20: 75%

Open market

61%

  • Chef Aid9%
  • Vintage Gourmet9%
  • Olympia6%
  • Maison & White5%
  • RIREKIS5%
  • MALACASA5%

Individual Pie Dish demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume137KCVR3.7%Products51Brands39Top 5 Brands34%OOS Rate7.9%Rating4.5★Reviews395Avg BSR#1,735
5K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Top Individual Pie Dish search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • individual pie dishes47K/yr
  • small pie dishes23K/yr
  • pie dishes individual19K/yr
  • individual pie dish11K/yr
  • mini pie dishes7K/yr
  • small pie dishes for the oven7K/yr
  • small pie dish6K/yr
  • pie dishes for the oven individual4K/yr
  • individual pie dishes set of 64K/yr
  • individual pie dishes set of 48K/yr

What reviews say buyers love and hate about Individual Pie Dish

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Size-Overall22%

Good Size

Quality-Overall19%

Amazing Quality

Value For Money9%

Good for the price

Advertised Vs Actual Product8%

Better than I imagined

Baking6%

I love baking so these will come in handy

What buyers complain about

71% of reviews
Size-Overall54%

Bit small

Thin3%

small & thin

Weight Light3%

OK a bit lighter than expected

Adhesion/Stickiness3%

some issue with the non stick coating

Storage Capacity3%

Capacity wrong

Individual Pie Dish return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

94%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
88%
2Advertised Vs Actual Product
2%
3Quality-Overall
2%
4Thickness
1%
5Paint Quality
1%

Common Individual Pie Dish questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Individual Pie Dish 49/100 on Amazon United Kingdom — Skip it. The niche generates £63K/yr across 51 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -62.0% over the last 90 days.
Search demand for Individual Pie Dish on Amazon United Kingdom peaks in Jan–Feb–Sep–Oct–Nov, where the busiest month runs 4.1× the quietest.