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Individual Pie Dish

Fail

Demand is soft, at -62.0% this quarter, so Individual Pie Dish is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£63K/yr137K searches / yr
90-day growth
-62.0%search demand this quarter
Competition
32%top-5 click share · 39 brands · 60 sellers

Flapen Score

Individual Pie Dish against its category

The dotted line is the Home & Garden average. Past it, Individual Pie Dish is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Individual Pie Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Individual Pie Dish 137K times last year and spent an estimated £63K. The top 5 brands take 34% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -62.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-62.0%
Conversion, latest week
3.7%
Market size, estimated
£63Ka year
Peak month
January4.1× the quietest month
Top search term
individual pie dishes47K searches a year

02 · Price

A sale here is worth £12.45.

Listings sell for £12.45 on average, from £3.60 to £19.38. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £12.45 that is £0 to £1K a year per listing.

Average price
£12.45under the $15 to $100 sweet spot
Price range
£3.60–£19.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,735 within Bakeware. It carries 395 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
7.9%
Average rank
#1,735in Bakeware
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
51

04 · Newcomers

Amazon counts 0 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Individual Pie Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

60

Top-5 brand share

34%

Top 20: 85%

Top-5 click share

32%

Top 20: 75%

Open market

61%

  • Chef Aid9%
  • Vintage Gourmet9%
  • Olympia6%
  • Maison & White5%
  • RIREKIS5%
  • MALACASA5%

Demand

Individual Pie Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 4.1×

Search terms

Top Individual Pie Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • individual pie dishes47K/yr
  • small pie dishes23K/yr
  • pie dishes individual19K/yr
  • individual pie dish11K/yr
  • mini pie dishes7K/yr
  • small pie dishes for the oven7K/yr
  • small pie dish6K/yr
  • pie dishes for the oven individual4K/yr
  • individual pie dishes set of 64K/yr
  • individual pie dishes set of 48K/yr

Reviews and returns

What reviews say buyers love and hate about Individual Pie Dish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall54%−0.29

Bit small

These dishes are bigger than I expected

Too big

Thin3%−0.03

small & thin

Weight Light3%−0.01

OK a bit lighter than expected

Adhesion/Stickiness3%−0.01

some issue with the non stick coating

also not non-stick

Storage Capacity3%−0.03

Capacity wrong

Love

Size-Overall22%−0.29

Good Size

Just the right size for a single portion

Perfect portion size

Quality-Overall19%+1.50

Amazing Quality

Good quality dishes

they feel well made

Value For Money9%+0.80

Good for the price

Great value

Good value for money

Advertised Vs Actual Product8%+0.27

Better than I imagined

As described

Just what I wanted

Baking6%+0.29

I love baking so these will come in handy

Perfect little pie dishes

They make baking better

Return

2.2% Return rate 94% Fixable by listing

Size-Overall88%▇████▇

Bit small

These dishes are bigger than I expected

Too big

Advertised Vs Actual Product2%▄▂▃▃▂█

These are very misleading

Misleading size

The measurements are not the same as what is advertised more like 8cm, not 18cm

Quality-Overall2%█▄▂▃▃▄

Not the best

Thickness1%▆█▂▁▁▇

I was worried that they wouldnt be deep enough

Paint Quality1%▁▂█▃▁▁

FAQ

Common Individual Pie Dish questions

Answered from the same tracked data.