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Individual Cupcake Boxes

Fail

Prices span $3.76–$15.84, mostly outside the sweet spot, so Individual Cupcake Boxes is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£166K/yr236K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
62%top-5 click share · 11 brands · 12 sellers

Flapen Score

Individual Cupcake Boxes against its category

The dotted line is the Home & Garden average. Past it, Individual Cupcake Boxes is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Individual Cupcake Boxes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Individual Cupcake Boxes 236K times last year and spent an estimated £166K. The top 5 brands take 68% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
10.4%
Market size, estimated
£166Ka year
Peak month
March1.8× the quietest month
Top search term
cupcake boxes individual91K searches a year

02 · Price

A sale here is worth £6.74.

Listings sell for £6.74 on average, from £3.76 to £15.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £6.74 that is £3K to £5K a year per listing.

Average price
£6.74under the $15 to $100 sweet spot
Price range
£3.76–£15.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #91 within Food Storage. It carries 381 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.3%
Average rank
#91in Food Storage
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
381per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Individual Cupcake Boxes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

12

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

21%

  • Pubiao19%
  • Surflyee16%
  • SOL12%
  • SUJIBHI11%
  • Gcardist11%
  • KEYIDO11%

Demand

Individual Cupcake Boxes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Individual Cupcake Boxes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cupcake boxes individual91K/yr
  • individual cupcake boxes72K/yr
  • single cupcake boxes32K/yr
  • cup cake boxes individual16K/yr
  • individual cupcake containers6K/yr
  • single cupcake box7K/yr
  • cupcake boxes single5K/yr
  • cupcake individual boxes4K/yr
  • small cupcake boxes4K/yr

Reviews and returns

What reviews say buyers love and hate about Individual Cupcake Boxes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.20

tape them up really disappointed as the quality of the holders is great

Very bad quality

Simply awful

Assembly/Installation12%+0.95

Time consuming when constructing each box

4 of the boxes weren't assembled properly

Can be fiddly to assemble

Size-Overall10%+1.00

Too big for cupcakes

we're too small for my cupcakes

Also the circle in the bottom was slightly too small for my cupcakes

Strength9%−0.03

Very flimsy

I had to cellotape the bottom they were that flimsy

they werent sturdy enough

Thickness7%−0.10

Not thick enough

Super thin

Love

Quality-Overall19%−0.20

Excellent product

Excellent quality and easy to make

Excellent quality boxes

Strength15%−0.03

Held the cupcakes steady

Sturdy

Sturdy Single Cupcake Boxes

Size-Overall14%+1.00

Perfect size

fits my cupcakes aswell

Good size clear cake holders

Assembly/Installation13%+0.95

Easy to put together and look great

very easy to assemble

are easy to build

Value For Money13%+1.26

Good value boxes

Great price too

Good value for money

Return

1.3% Return rate 76% Fixable by listing

Size-Overall70%█▆███▇

Too big for cupcakes

we're too small for my cupcakes

Also the circle in the bottom was slightly too small for my cupcakes

Functionality-Overall7%▄▅▅▄▅█
Locking Mechanism4%██▂▅▂▁
Quality-Overall3%▁▅█▁▆▇

tape them up really disappointed as the quality of the holders is great

Very bad quality

Simply awful

Strength3%▂█▁▂▄▃

Very flimsy

I had to cellotape the bottom they were that flimsy

they werent sturdy enough

FAQ

Common Individual Cupcake Boxes questions

Answered from the same tracked data.