individual cupcake boxes
Skip itPrices mostly outside the sweet spot ($3.76–$15.84) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great381.11avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay£166K£166K/yr · 236K searches
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad£6.74avg listing price — sweet spot $15–$100
Price range
Bad£3.76–£15.84cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, individual cupcake boxes is a £166K/yr Amazon United Kingdom market (236K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
individual cupcake boxes market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £101K–£135K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #91
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 22.3%
- Avg brand age
- 29 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
12
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
21%
- Pubiao19%
- Surflyee16%
- SOL12%
- SUJIBHI11%
- Gcardist11%
- KEYIDO11%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top individual cupcake boxes search terms
- cupcake boxes individual91K/yr
- individual cupcake boxes72K/yr
- single cupcake boxes32K/yr
- cup cake boxes individual16K/yr
- individual cupcake containers6K/yr
- single cupcake box7K/yr
- cupcake boxes single5K/yr
- cupcake individual boxes4K/yr
- small cupcake boxes4K/yr
Top individual cupcake boxes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pubiao 20 Pcs Single Cupcake Boxes 1 Holes with Clear Window Individual Cupcake Carrier with Handle Box For Weddings Birthday Parties Cookies Party Favors
Pubiao£4.964.8★96 rev
Surflyee 50 Pieces Clear Cupcake Boxes Single Cupcake Boxes 4.5 Inch Individual Cupcake Box for Cupcakes Large Muffin Salad Cheese Suitable for Home Baking Party Wedding Cake Shop
Surflyee£6.124.2★1,819 rev
SOL 12pk Individual Cupcake Boxes 9x9x9cm Single Cupcake Boxes Individual with Window for Parties Weddings Birthdays Events Durable Cup Cake Packaging for Bakery Desserts Transport Storage
SOL£3.764.6★348 rev
KEYIDO 30 Pcs Individual Cupcake Boxes White Single Cupcake Boxes 1 Hole Cake Box with Clear Window Inserts and 2 Sheets of Stickers for Wedding Birthday Party Favors
KEYIDO£6.814.6★866 rev
50 Pack Cupcake Containers Individual Clear Plastic Single Muffin Holders Boxes Cups Cases Pods for Home Baking Wedding Baby Shower Holiday Party
Maridergo£6.054.1★1,391 rev
Newest
by launch datePubiao 20 Pcs Single Cupcake Boxes 1 Holes with Clear Window Individual Cupcake Carrier with Handle Box For Weddings Birthday Parties Cookies Party Favors
Pubiao£4.9696 rev
Pubiao 20 Pcs Single Cupcake Boxes 1 Holes with Clear Window Individual Cupcake Carrier with Handle Box For Weddings Birthday Parties Cookies Party Favors
Pubiao£4.9496 rev
Gcardist White Cupcake Boxes Individual Cupcake Container 15Pcs 8.9x8.9x8.9cm Auto-Pop up Single Cupcake Boxes (15 Boxes+15 Inserts 3.5x 3.5x 3.5 inch)
Gcardist£5.8571 rev
Gcardist White Cupcake Boxes Individual Cupcake Container 35Pcs 8.9x8.9x8.9cm Auto-Pop up Single Cupcake Boxes (35 Boxes+35 Inserts 3.5x 3.5x 3.5 inch)
Gcardist£9.0371 rev
Gcardist Brown Cupcake Boxes Individual Cupcake Container 15Pcs 8.9x8.9x8.9cm Auto-Pop up Single Cupcake Boxes (15 Boxes+15 Inserts 3.5x 3.5x 3.5)
Gcardist£5.7971 rev
Trending
90-day click momentumGcardist White Cupcake Boxes Individual Cupcake Container 35Pcs 8.9x8.9x8.9cm Auto-Pop up Single Cupcake Boxes (35 Boxes+35 Inserts 3.5x 3.5x 3.5 inch)
Gcardist£9.034.7★
Gcardist Pink Cupcake Boxes Individual Cupcake Holders Disposable 25pcs Single Cupcake Boxes with Window 9.3x9.3x11.4cm Cupcake Containers (3.7x3.7x4.5 inch)
Gcardist£7.444.7★
Gcardist Brown Cupcake Boxes Individual Cupcake Container 15Pcs 8.9x8.9x8.9cm Auto-Pop up Single Cupcake Boxes (15 Boxes+15 Inserts 3.5x 3.5x 3.5)
Gcardist£5.794.7★
Pubiao 20 Pcs Single Cupcake Boxes 1 Holes with Clear Window Individual Cupcake Carrier with Handle Box For Weddings Birthday Parties Cookies Party Favors
Pubiao£4.944.8★
SUJIBHI 20 Pcs Individual Cupcake Boxes Single Cake Boxes with Clear Window 1 Hole Cake Box with Inserts and Handle Bakery Boxes for Wedding Birthday Party Favors (White)
SUJIBHI£4.814.5★
What buyers say about individual cupcake boxes
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Held the cupcakes steady”
“Perfect size”
“Easy to put together and look great”
“Good value boxes”
“As described”
“Easy”
“Perfect touch”
“Perfect, very spacious”
“Durable”
What buyers complain about
“tape them up really disappointed as the quality of the holders is great”
“Time consuming when constructing each box”
“Too big for cupcakes”
“Very flimsy”
“Not thick enough”
“As a couple of reviewers have mentioned some of the holders aren't easy to close”
“Abit hard to figure out without watching the video on how to put it together”
“4 have come dirty luckily I didnt need all of them”
“I was surprised how many showed mechanical damage”
“Price is on higher side”
Top return reasons
Common questions
- Is individual cupcake boxes profitable to sell on Amazon United Kingdom?
- The niche generates £166K/yr across 19 tracked products. 90-day search growth is -2.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the individual cupcake boxes niche?
- 11 brands and 12 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in individual cupcake boxes?
- Top complaints mined from reviews: Quality-Overall, Assembly/Installation, Size-Overall. The return rate is 1.3%.
- When does demand for individual cupcake boxes peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the individual cupcake boxes niche?
- Listings span £3.76–£15.84; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.